Chicago, IL., June 13, 2013 — Privately-held firm Sequence Consulting, a group that assists brands and marketing organizations solve complex marketing operations, process and strategic planning challenges, announced today a new addition to its executive team: Lisa Magerl, who will serve as director of client solutions. In the newly created role, Magerl will lead the Sequence client solution team for the firm’s east coast clients, including AARP and others, as well as establish a Washington, DC office for Sequence to support clients’ needs and expand the organization’s footprint in the eastern US.
Lisa Magerl brings 16 years of marketing strategy experience and a reputation for developing and leading successful programs at large and mid-sized organizations. Previously, Magerl was SVP and director of client services at RTC Relationship Marketing, where she worked on AARP, Microsoft, and other prominent brands as well as senior director of marketing and planning at Sirius XM Radio.
“Lisa will be instrumental in expanding our solution set and our East Coast business,” said Dr. Chris Vaughan, president and co-founder of Sequence Consulting. “Lisa’s strategic insight and operational experience bring exciting new strength and vision to our executive team as we extend our services into new spaces for our clients. We are excited about the leadership and expertise Lisa brings to our firm and our clientele.”