Reading Time: 4 minutesCraft your association’s future with a strategic plan that drives growth, member engagement, and lasting impact. Discover key steps and expert insights.
Reading Time: 4 minutesDiscover the power of associations—the unsung heroes shaping our daily lives. See how their influence makes modern society possible.
Reading Time: 3 minutesDiscover how to foster a successful consulting relationship with Sequence Consulting’s expert tips on trust, collaboration, and effective communication.
Reading Time: 4 minutesDiscover the evolving future of associations in 2024 and beyond, with a focus on growth, innovation, and member engagement. Association leaders are more confident, with financial gains and increasing membership driving progress. In-person events are back, providing networking opportunities and community-building experiences. Looking towards 2025, expect rapid growth, technological advancements, and a move towards hybrid event formats shaping the industry. Embrace change, stay ahead, and join the path to association success.
Reading Time: 4 minutesDiscover the unique strengths of associations and why they don’t need to be unicorns in the organizational world. Learn about the Triple Bottom Line Advantage and the power of distributed leadership.
Reading Time: 5 minutesMaximize member engagement and retention with strategies that transform passive participants into loyal, active contributors, driving growth and sustainability.
Reading Time: 3 minutesTraditional association membership models are outdated and need revitalization. Discover strategies to modernize offerings, boost engagement, and attract diverse members.
Reading Time: 5 minutesDiscover the latest Association Management Trends for 2024, including strategies for membership growth, revenue diversification, and innovative membership models.
Reading Time: 3 minutesAre you struggling to be your members’ first choice? Learn how to stand out in a crowded market and become the organization they can’t live without.
Reading Time: 3 minutesDiscover how AI is revolutionizing association management in 2024, enhancing efficiency, member engagement, and strategic insights through innovative technology.
Reading Time: 5 minutesStruggling to engage your association’s members? Discover two key questions to unlock value and connection in this insightful article on member-centric strategies.
Reading Time: < 1 minuteDiscover key member renewal best practices from top organizations. Enhance retention strategies with insights on auto-renew, timing, and value propositions.
Reading Time: 3 minutesDiscover why members don’t renew: a lack of perceived value. Learn how communicating your organization’s impact can boost member retention.
Reading Time: 4 minutesOptimize your association’s revenue by strategically increasing membership dues. Understand benchmarks, pricing, and value exchange for long-term financial success.
Reading Time: 4 minutesDiscover why members leave associations and how to creatively win them back for the long term, boosting engagement and retention rates.
Reading Time: < 1 minuteDiscover the 2024 association outlook and learn how to navigate the evolving landscape with key trends and strategies in this insightful presentation.
Reading Time: < 1 minuteDiscover key insights from top executives who successfully navigated the pandemic in this research study. Learn how they achieved lasting results.
Reading Time: 4 minutesDiscover how associations can drive engagement by tapping into their nonmember customer base, often overlooked but rich with growth opportunities.
Reading Time: 4 minutesExplore the future of membership growth with organizational memberships, offering strategic value and financial benefits beyond traditional group plans.
Reading Time: 5 minutesDiscover groundbreaking strategies in membership marketing. Transform low returns with innovative segmentation, targeted messaging, and effective advertising.
Reading Time: 3 minutesDiscover why associations thrive by being unbusinesslike, balancing mission, member value, and money over singular profit, offering unique insights for leaders.
Reading Time: 3 minutesDiscover how to create irresistible member value for your association with four strategic steps, inspired by successful brands like Apple and Amazon.
Reading Time: 5 minutesUnlock the full potential of your association by focusing on member engagement, the key to driving renewals and executing your mission effectively.
Reading Time: 3 minutesUnlock the potential of your association by focusing beyond just member retention. Discover how non-member relationships can drive growth and boost revenue.
Reading Time: 4 minutesMost associations segment their membership in the same way: by career stage. So young professionals might be one segment, mid-career folks another, and so on into retirement. They do it this way because it seems obvious, and it’s easy – but is there a chance it’s wrong?
Reading Time: 3 minutesDiscover how to leverage your association’s mission to drive membership growth by aligning with millennial values and utilizing technology effectively.
Reading Time: 3 minutesIn 2015, millennials surpassed Generation X to become the largest population in the workforce. The majority of the workforce is getting younger. Most membership organizations are seeing the average age of their members go up.
Reading Time: 3 minutesDiscover how association membership models have evolved. Explore challenges and strategies reshaping member engagement in today’s digital age.
Reading Time: 3 minutesOptimize your membership pricing with strategies that balance revenue, member value, and mission alignment for sustainable association success.
Reading Time: 2 minutesDiscover effective, evidence-based strategies for lasting member retention with insights from Sequence Consulting. Optimize renewals, engage early, and enhance interactions.
Reading Time: 8 minutesMany of the lessons associations were forced to learn during the pandemic have relevance enduring beyond this past year. The expectations of organization members across the board have changed forever.
Reading Time: 3 minutesThe events that unfolded over 2020 and 2021 have brought about extraordinary change for organizations in nearly every industry. Associations, in particular, had to adapt quickly, assess old ways of doing things.
Reading Time: 3 minutesIt is not just a mission or vision. A nonprofit brand strategy is how your organization shows up in the world, and how you want existing and potential members to see and feel about you. It is a promise about who you will be to them, and a promise they expect you to fulfill.
Reading Time: 3 minutesThe online content your nonprofit creates tells a story. It highlights the importance of your work and accomplishments. Done well, it can further your mission by attracting new members and inspiring constituents to action.
Reading Time: 2 minutesMembership organizations have always offered third-party products to their members. This usually means a discount, sometimes bearing the association brand. Affinity products have served essential roles. They provide value to members, giving them a reason to join and renew.
Reading Time: 4 minutesNonprofit disruption has been a topic of conversation for what seems like forever, but at what point does a disruption become the status quo for nonprofits?
Reading Time: 9 minutesHeadwinds evokes the image of sailing into the storm. We imagine wind whipping our faces as we make progress against forces beyond our control. Headwinds is a good word for the market forces facing membership organizations today.
Reading Time: 2 minutesEighty percent of executives say creating an “outside-in” culture is a high priority for the future. Outside is where the good stuff happens. Buyers buy. Inventors invent. Competitors compete. An outward-focused organization has its eyes on the action.
Reading Time: 2 minutesFor well over a decade, “integration” has been the holy grail of marketing. Integration means many things. It means coordinating multiple channels. It means cooperating as teams, agencies, and disciplines.
Reading Time: 3 minutesCraft a membership offer that members can’t resist by emphasizing value over discounts, bundling benefits, and clear communication to drive engagement.
Reading Time: 3 minutesThere is a saying called Parkinson’s Law: “Work expands to consume the available resources.” Which is to say your entire team will always be busy and your entire budget spent. The question is how do you ever do something new?
Reading Time: 3 minutesDiscover how Sequence helped the American Medical Association revitalize its membership growth through a strategic “Digital Reboot” campaign.
Reading Time: 3 minutesRevitalize your membership growth strategy with insights from the Executives’ Club of Chicago’s partnership with Sequence Consulting. Discover their innovative approach for a thriving business forum.
Reading Time: 3 minutesDiscover how an innovative nonprofit business model propelled SAE International to 10x growth and industry leadership. Learn about their transformative journey here.
Reading Time: 4 minutesLearn how Sequence Consulting partnered with the ALA to re-engage lapsed members and win back donors. Discover their strategy for success in donor engagement.
Reading Time: 4 minutesDiscover how the American Psychological Association revitalized its organization through innovative nonprofit strategic planning, fostering member engagement and strategic alignment.
Reading Time: 4 minutesDiscover how AARP partnered with Sequence Consulting to launch Influent50, a revolutionary marketing agency tailored to the unique needs of the 50+ demographic.
See what others are saying about sequence
“If your organization needs a strategic roadmap and to change your perspective, I would give them an A++. Their approach to working with clients is one others should emulate.”
Tim Licitra
Executive Director, IEEE Power & Energy Society
Margaret Mueller, PhD
CEO, Executives’ Club of Chicago
“Working with Sequence, our organization grew ten times over, we entered entirely new industries and expanded our industry consortia by five times. All within three years.”
David Schutt, Ph.D.
CEO, SAE International
“Our results with Sequence Consulting were phenomenal. It was massively successful. They have great experience they deliver a lot of value.”
Ian King
Chief Membership Officer, American Psycological Association
