Reading Time: 3 minutes Associations are always “mission first” in word and often indeed. Yet many have led less and less with a mission in their efforts to revitalize their membership. Enhancing member value and experience have been the guiding lights for association growth.
Reading Time: 3 minutes Headwinds evokes the image of sailing into the storm. We imagine wind whipping our faces as we make progress against forces beyond our control. Headwinds is a good word for the market forces facing membership organizations today.
Reading Time: 2 minutes Ask association members why they don’t renew and two in three will say lack of value for the price. Half of them also say lack of engagement or “I forgot”, which are another way of voting on your value with their feet.
Reading Time: 2 minutes For well over a decade, “integration” has been the holy grail of marketing. Integration means many things. It means coordinating multiple channels. It means cooperating as teams, agencies, and disciplines.
Reading Time: 3 minutes Membership organizations are trusted and beloved middlemen. They convene people, connect resources, curate content, mediate conversations. Or at least they used to do. Things have changed.
Reading Time: 2 minutes There is a saying called Parkinson’s Law: “Work expands to consume the available resources.” Which is to say your entire team will always be busy and your entire budget spent. The question is how do you ever do something new?
Reading Time: 2 minutes Intentional choices can be hard in the best of times. What’s necessary as opposed to nice? How do we choose between things that are all necessary when we can’t have them all?
Reading Time: 3 minutes In 2015, millennials surpassed Generation X to become the largest population in the workforce. The majority of the workforce is getting younger. Most membership organizations
Reading Time: 3 minutes The Future Is Not What It Used to Be Are affinity programs for nonprofit associations a thing of the past? Or of a future that