Reading Time: 5 minutes Boost member engagement and retention for long-term success with this insightful article. Discover strategies to turn passive members into enthusiastic participants.
Reading Time: 3 minutes Discover how to revamp your association’s membership model to stay relevant and attract new members. Learn about emerging trends and simple solutions in this article.
Reading Time: 5 minutes Discover the latest Association Management Trends for 2024, including strategies for membership growth, revenue diversification, and innovative membership models.
Reading Time: 3 minutes Are your members choosing your association first? Learn how to stand out in a crowded market as a second society and secure your right to win in the industry.
Reading Time: 3 minutes Discover the transformative power of AI in association management for enhanced efficiency, member engagement, and strategic insights in 2024.
Reading Time: < 1 minute Discover best practices for member renewal in this bespoke study by Sequence Consulting. Gain insights on retention strategies and benchmarks across industries.
Reading Time: < 1 minute Sidecar | April 28, 2023
Reading Time: 3 minutes Discover why members don’t renew memberships & how to address it. Learn how aligning with member perceptions can drive value & retention.
Reading Time: < 1 minute Associations Evolve: 2024 and Beyond | December, 2023
Reading Time: < 1 minute Discover the 2024 association outlook and learn how to navigate the evolving landscape with key trends and strategies in this insightful presentation.
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Reading Time: < 1 minute Sidecar | November 15, 2022
Reading Time: < 1 minute Associations Evolve: 2023 and Beyond | November 2022 [advanced_iframe src=”https://online.fliphtml5.com/oecbv/crbw/#p=58″]
Reading Time: < 1 minute ASAE | September 12, 2022 [advanced_iframe src=”https://www.asaecenter.org/resources/articles/an_plus/2022/09-september/four-steps-to-creating-irresistible-member-value”]
Reading Time: < 1 minute Discover key insights from top executives who successfully navigated the pandemic in this research study. Learn how they achieved lasting results.
Reading Time: < 1 minute ACN News | July 12, 2021
Reading Time: 4 minutes Is your association missing out on revenue by hesitating to increase membership dues? Learn how to raise dues successfully with minimal resistance from members.
Reading Time: 4 minutes Learn how to win back lapsed members with creative strategies and personalized messaging to increase retention and cultivate an engaged base.
Reading Time: 4 minutes Unlock the potential of nonmember customers to grow engagement with your association. Learn why they may be more valuable than members and how to cultivate these relationships.
Reading Time: 4 minutes Discover why organizational membership is the key to future growth for associations. Learn how to offer value to decision-makers and drive explosive membership growth.
Reading Time: 5 minutes Unlock the potential of membership marketing with breakthrough strategies. Discover how to engage non-member customers and reactivate lapsed members for impressive results.
Reading Time: 3 minutes Associations vs. Corporations: Why embracing the unique challenges of associations can make you a more effective leader. Learn more in this insightful article.
Reading Time: 3 minutes Learn how to create irresistible member value for your association in 4 steps. Target specific needs, find your unique assets, and earn the right to recruit new members.
Reading Time: 5 minutes Unlock the key to membership renewal with effective member engagement strategies. Learn three ways to drive engagement and boost retention rates. #membershipengagement #renewaltraits
Reading Time: 3 minutes Understand the value of non-member customers for your association. Learn how to engage and retain them to grow your revenue streams effectively.
Reading Time: 4 minutes Most associations segment their membership in the same way: by career stage. So young professionals might be one segment, mid-career folks another, and so on into retirement. They do it this way because it seems obvious, and it’s easy – but is there a chance it’s wrong?
Reading Time: 3 minutes Associations are always “mission first” in word and often indeed. Yet many have led less and less with a mission in their efforts to revitalize their membership. Enhancing member value and experience have been the guiding lights for association growth.
Reading Time: 3 minutes In 2015, millennials surpassed Generation X to become the largest population in the workforce. The majority of the workforce is getting younger. Most membership organizations are seeing the average age of their members go up.
Reading Time: 3 minutes Membership organizations are trusted and beloved middlemen. They convene people, connect resources, curate content, mediate conversations. Or at least they used to do. Things have changed.
Reading Time: 3 minutes Today, we are diving into the world of membership pricing strategies and how they can help you maximize the value of your association. In this post, we will explore three powerful strategies that will not only enhance the appeal of your membership offerings but also attract and retain a loyal base of members.
Reading Time: 2 minutes It’s no secret that member retention is critical. How to achieve it is another story. A membership expert unlocks three clear and evidence-based paths to reaching successful and effective member retention.
Reading Time: 3 minutes Intentional choices can be hard in the best of times. What’s a necessary choice as opposed to one that would be nice to make? How do we choose between things that are all necessary when we can’t have them all? How can we be confident about the decisions we make? How can we explain our choices to other people?
Reading Time: 8 minutes Many of the lessons associations were forced to learn during the pandemic have relevance enduring beyond this past year. The expectations of organization members across the board have changed forever.
Reading Time: 3 minutes Socrates called himself the “midwife of ideas.” Since he knew nothing, his work was to help bring out the truths locked up in others. This learning method is fine for philosophy, but what about for business? Does this attitude work to bring out good ideas and drive innovation in the context of an organization?
Reading Time: 3 minutes The events that unfolded over 2020 and 2021 have brought about extraordinary change for organizations in nearly every industry. Associations, in particular, had to adapt quickly, assess old ways of doing things.
Reading Time: 3 minutes It is not just a mission or vision. A nonprofit brand strategy is how your organization shows up in the world, and how you want existing and potential members to see and feel about you. It is a promise about who you will be to them, and a promise they expect you to fulfill.
Reading Time: 3 minutes The online content your nonprofit creates tells a story. It highlights the importance of your work and accomplishments. Done well, it can further your mission by attracting new members and inspiring constituents to action.
Reading Time: 2 minutes Membership organizations have always offered third-party products to their members. This usually means a discount, sometimes bearing the association brand. Affinity products have served essential roles. They provide value to members, giving them a reason to join and renew.
Reading Time: 4 minutes Nonprofit disruption has been a topic of conversation for what seems like forever, but at what point does a disruption become the status quo for nonprofits?
Reading Time: 9 minutes Headwinds evokes the image of sailing into the storm. We imagine wind whipping our faces as we make progress against forces beyond our control. Headwinds is a good word for the market forces facing membership organizations today.
Reading Time: 2 minutes Eighty percent of executives say creating an “outside-in” culture is a high priority for the future. Outside is where the good stuff happens. Buyers buy. Inventors invent. Competitors compete. An outward-focused organization has its eyes on the action.
Reading Time: 2 minutes For well over a decade, “integration” has been the holy grail of marketing. Integration means many things. It means coordinating multiple channels. It means cooperating as teams, agencies, and disciplines.
Reading Time: 3 minutes Ask association members why they don’t renew and two in three will say lack of value for the price. Half of them also say lack of engagement or “I forgot,” which are another way of voting on your value with their feet.
Reading Time: 3 minutes There is a saying called Parkinson’s Law: “Work expands to consume the available resources.” Which is to say your entire team will always be busy and your entire budget spent. The question is how do you ever do something new?
Reading Time: 5 minutes Struggling to engage your association’s members? Discover two key questions to unlock value and connection in this insightful article on member-centric strategies.
Reading Time: 2 minutes Social distancing during the COVID-19 pandemic has pushed us apart. We have never been so physically distant. Does that mean disconnection is inevitable? Or does it mean we need to change the norms about how we relate to stay connected?
Reading Time: 2 minutes The COVID-19 pandemic has led some organizations to make pivots in how they operate. They’re doing this in ways and at a speed they never thought possible. How are such quantum leaps possible in times of crisis and what can we learn from that?
Reading Time: 3 minutes Discover how Sequence partnered with the AMA to launch a “Digital Reboot” strategy, resulting in a 300% increase in membership and a revitalized medical association.
Reading Time: 3 minutes Discover how The Exec Club of Chicago achieved double membership with an effective member value proposition. Case study on driving growth.
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