Reading Time: 3 minutes 4 Top Takeaways On the Membership of The Future Our new report gives you advice from the top leaders of successful associations on the changes

Reading Time: 2 minutes Ask association members why they don’t renew and two in three will say lack of value for the price. Half of them also say lack of engagement or “I forgot”, which are another way of voting on your value with their feet.

Reading Time: < 1 minute Many of the lessons associations were forced to learn during the pandemic have relevance enduring beyond this past year. The expectations of organization members across the board have changed forever.

Reading Time: 3 minutes Are Young Members Secretly Boomers? In 2015, millennials surpassed Generation X to become the largest population in the workforce. The majority of the workforce is

Reading Time: 10 minutes Headwinds evokes the image of sailing into the storm. We imagine wind whipping our faces as we make progress against forces beyond our control. Headwinds is a good word for the market forces facing membership organizations today.

Reading Time: 3 minutes Membership organizations are trusted and beloved middlemen. They convene people, connect resources, curate content, mediate conversations. Or at least they used to do. Things have changed.

Reading Time: 2 minutes A marketing leader once told me: “More is more.” More prospects, more offers, more communications. More stuff. With unlimited resources, this could be true. But resources are always limited. So when can less be more?