Latest trends & ideas

Membership
Membership Strategy
Chris Vaughan

How to Make Membership an Offer They Can’t Refuse

Reading Time: 2 minutes Ask association members why they don’t renew and two in three will say lack of value for the price. Half of them also say lack of engagement or “I forgot”, which are another way of voting on your value with their feet.

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association success
Membership Strategy
Chris Vaughan

Association Success: 7 Ways to Thrive Not Just Survive

Reading Time: 10 minutes Headwinds evokes the image of sailing into the storm. We imagine wind whipping our faces as we make progress against forces beyond our control. Headwinds is a good word for the market forces facing membership organizations today.

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Member Focus
Membership Strategy
Chris Vaughan

Member Focus: The 2 Most Important Questions

Reading Time: 2 minutes A marketing leader once told me: “More is more.” More prospects, more offers, more communications. More stuff. With unlimited resources, this could be true. But resources are always limited. So when can less be more?

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