Reading Time: 3 minutes This article first appeared in AssociationNOW as Four Steps to Creating Irresistible Member Value Brands like Apple and Amazon have created so much value that

Reading Time: 5 minutes Is Your Association Leaving Money On The Table? Most associations are. Maybe you haven’t increased your dues in a long time; Maybe you don’t have

Reading Time: 5 minutes Member Engagement Is The Key to Renewal What is member engagement? We usually talk about from our organization’s perspective. However, real growth happens when we

Reading Time: 4 minutes ORGANIZATIONAL MEMBERSHIP IS THE FUTURE FOR  MEMBERSHIP GROWTH  Group Membership is Not a Growth Strategy Many associations have “group” membership, which usually amounts to a

Reading Time: 3 minutes Ask association members why they don’t renew and two in three will say lack of value for the price. Half of them also say lack of engagement or “I forgot”, which are another way of voting on your value with their feet.

Reading Time: 3 minutes Young Members Are Not That Different From Boomers In 2015, millennials surpassed Generation X to become the largest population in the workforce. The majority of

Reading Time: 3 minutes This article was originally published in Associations NOW as Three Keys to Solving the Member Retention Puzzle. It’s no secret that member retention is critical.

Reading Time: 3 minutes Membership organizations are trusted and beloved middlemen. They convene people, connect resources, curate content, mediate conversations. Or at least they used to do. Things have changed.

Reading Time: 9 minutes Many of the lessons associations were forced to learn during the pandemic have relevance enduring beyond this past year. The expectations of organization members across the board have changed forever.

Reading Time: 3 minutes This article was originally published in Associations NOW as Top Takeaways on How Membership Will Survive the Great Reset. 4 Top Takeaways On the Membership

Reading Time: 10 minutes Headwinds evokes the image of sailing into the storm. We imagine wind whipping our faces as we make progress against forces beyond our control. Headwinds is a good word for the market forces facing membership organizations today.

Reading Time: 3 minutes A marketing leader once told me: “More is more.” More prospects, more offers, more communications. More stuff. With unlimited resources, this could be true. But resources are always limited. So when can less be more?