We Grow Associations

Association Growth Experts

We’ve focused exclusively on association consulting for over twenty years. We work with growth-focused professional and trade associations of all sizes, including many of the world’s largest and most successful membership organizations.

TEN OF THE TOP TWENTY ASSOCIATIONS ARE SEQUENCE CLIENTS

Expert Association ConsultING

Thought Partners for Association Growth

Our team of experts is committed to helping your association thrive. When you engage with us, you gain a group of exceptional association growth professionals solely focused on your success.

We provide insights, strategies, and resources to elevate your association. With our expertise and experience, we can help you drive member growth, generate more revenue, and amplify your impact.

The trust that the most successful professional and trade associations place in us speaks volumes about our results. 

Our clients give us high marks for our deep understanding of the industry and our willingness to meet them where they are, learn their business, and work with them closely to meet their objectives.

We stand out for our professional project management, direct talk, and collaborative approach. The value of our work goes beyond our projects themselves; it changes our clients’ organizations for the better.

Work with us and experience the value of having a committed thought partner on your association’s path to growth.

ONE-MINUTE INTRO TO SEQUENCE — ASSOCIATION GROWTH EXPERTS

ASSOCIATION CONSULTING SERVICE

Expert Association Consulting To Grow Membership and Revenue

Research 1

Member Research and Data Analysis

Powerful, data-driven insights that unlock new direction for growth.

Research and Data Insights

  • Qualitative and Quantitative Research
  • Advanced Data Analytics
  • Market Sizing
  • Competitive Intelligence
  • Cost-to-Serve Analysis
  • Benchmarks and Best Practices

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Strategies for Associations

Innovative association strategies for explosive growth.

Association Growth Strategies

  • Organizational Membership Models
  • Membership Model Innovation
  • Member Dues Optimization
  • Membership Maturity Model℠
  • Non-Dues Revenue Growth
  • Right-to-Win Value Proposition℠
  • Member Value Scorecard℠

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Membership Marketing

Award-winning membership marketing that delivers exponential growth in member acquisition, engagement, and retention.

Growth Marketing

  • New Member Acquisition
  • Engagement and Retention
  • Value-Based Segmentation
  • Renewal and Winback
  • Young Professional Member Growth
  • Student Retention
  • Proof Points℠ Messaging

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Our Mission: Help Associations Grow
Membership and Revenue

Association Growth Consultants Chris Lisa Vaughan

Our Founders

We believe associations change the world and by making them better, we make the world a better place. 

We left our careers as senior partners in a Big Strategy firm to bring great consulting to membership organizations.

Chris was a high-level strategy, technology, and marketing consultant to Global 1000 companies. 

Lisa was a senior executive, working with CEOs and Boards of Directors on growth strategy, organizational change, and corporate development. 

We launched Sequence in 2001, one hundred percent focused on association growth. We have never looked back. 

Association Insights and Success Stories