Latest trends & ideas

Team building - Team
Marketing Strategy

3 Ways Your Nonprofit Organization Can Market Mission for Growth

Associations are always “mission first” in word and often indeed. Yet many have led less and less with a mission in their efforts to revitalize their membership. Enhancing member value and experience have been the guiding lights for association growth.

Fashion - Fast fashion
Membership Strategy

How to Make Your Membership an Offer They Can’t Refuse

Ask association members why they don’t renew and two in three will say lack of value for the price. Half of them also say lack of engagement or “I forgot”, which are another way of voting on your value with their feet.

Mirror - Image
Membership Strategy

The Magical Power of Member Focus

A marketing leader once told me: “More is more.” More prospects, more offers, more communications. More stuff. With unlimited resources, this could be true. But resources are always limited. So when can less be more?

Organization - Personal data

The Two Best Practices for Innovation in Times of Crisis

The COVID-19 pandemic has led some organizations to make pivots in how they operate. They’re doing this in ways and at a speed they never thought possible. How are such quantum leaps possible in times of crisis and what can we learn from that?


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