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# Sequence Consulting: Association growth strategies that deliver results. Trusted by top associations for 20+ years to boost membership, revenue, and engagement.

## Sitemaps
[XML Sitemap](https://sequenceconsulting.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [2027 Association Trends – Would Your Members Choose You Again?](https://sequenceconsulting.com/2027-association-trends/): A renewal records who stayed. It doesn't record who would choose you again. Only 12% of associations call their value proposition very compelling. Sequence Consulting's 2027 Association Trends Report lays out six imperatives for closing that gap.
- [How to Become Your Members’ First Choice](https://sequenceconsulting.com/member-value-proposition/): A strong member value proposition makes the case for membership clear, relevant, and compelling. This article explains how associations can define the value members actually recognize, need, and are willing to support. Use it to sharpen messaging, strengthen engagement, and connect membership strategy to what matters most.
- [How Associations Can Raise Dues Without Losing Trust](https://sequenceconsulting.com/membership-dues-increase/): Raising membership dues is not just a pricing decision. This article explains how associations can evaluate, communicate, and implement dues increases without damaging member trust. Use it to align pricing with value, revenue needs, and a stronger long-term membership strategy.
- [Are Your Membership Dues Priced Correctly?](https://sequenceconsulting.com/how-to-price-membership-dues/): Membership dues are more than a price point. They signal the value your association promises to deliver. This guide explains how to evaluate your dues structure, compare common pricing models, and align price with member expectations. Use it to determine whether your current approach supports retention, revenue, and long-term growth.
- [Is Your Association Membership Model Built for Growth?](https://sequenceconsulting.com/association-membership-model/): A strong association membership model should make joining, participating, and renewing feel natural. This article explains how to evaluate whether your structure, dues, benefits, and categories still fit the market. Use it to identify friction, modernize the model, and create clearer paths to growth.
- [Why Group Membership May Be the Next Growth Model for Associations](https://sequenceconsulting.com/group-membership-for-associations/): Group membership can open the door to broader participation, stronger institutional relationships, and more predictable revenue. This article explains how associations can structure group membership so it expands access without weakening value. Use it to evaluate whether a team-based model could support growth, engagement, and long-term relevance.
- [What Today’s Members Expect from Associations](https://sequenceconsulting.com/changing-member-expectations/): Members no longer join associations simply for access. They expect career growth, real community, practical learning, and value that fits their individual needs. This article explores how member expectations are changing and what associations can do to keep pace. Use it to rethink programs, events, networking, and membership models around what today’s members actually value.
- [The Myth of the Five-Year Plan: What Associations Need Instead](https://sequenceconsulting.com/adaptive-strategy-for-associations/): Adaptive strategy helps associations stay focused without becoming rigid. This article explains how leaders can make smarter choices when member needs, markets, and operating conditions keep shifting. Use it to replace static planning with a strategy that learns, adjusts, and keeps momentum.
- [Hiring a Consultant Is Easy. Using One Well Is Not.](https://sequenceconsulting.com/how-to-work-with-a-consultant/): A great consulting relationship depends on more than hiring the right expert. This article explains how association leaders can get stronger results by creating clear goals, open communication, and shared accountability. Use it to make the partnership more productive, focused, and valuable from start to finish.
- [Can Your Association Prove Its Value?](https://sequenceconsulting.com/association-roi-metrics/): Membership ROI is not just a number on a spreadsheet. It is the clearest test of whether members believe the association is worth their time, money, and attention. This article explains how to measure member value through practical ROI metrics. Use it to connect membership strategy, engagement, retention, and revenue to outcomes leaders can actually track.
- [Member Value Has to Be Too Useful to Ignore](https://sequenceconsulting.com/irresistible-member-value/): Irresistible member value makes membership feel not just useful, but essential. This article explains how associations can design value around what members need, notice, and are willing to act on. Use it to move beyond a long list of benefits and create a membership experience that is harder to ignore.
- [Make Your Membership An Offer They Can’t Refuse​](https://sequenceconsulting.com/membership-offer-strategy/): A strong membership offer makes the value of joining feel clear, relevant, and hard to ignore. This article explains how associations can sharpen their offer by connecting audience needs, benefits, pricing, and messaging. Use it to move beyond listing benefits and build a more compelling case for membership.
- [How To Attract & Recruit Younger Members To Your Association](https://sequenceconsulting.com/recruiting-younger-members/): Younger members are not waiting for associations to catch up. They expect flexible value, digital access, career development, and a community that feels relevant now. This article explains how associations can attract the next generation through stronger learning, technology, and membership options. Use it to rethink recruitment around what younger professionals actually need to join, engage, and stay.
- [How Associations Can Win Back Lapsed Members](https://sequenceconsulting.com/win-back-lapsed-members/): Lapsed members are not always lost members. This article explains how associations can win back former members by understanding why they left, rebuilding relevance, and making the return feel worthwhile. Use it to create a smarter reactivation strategy that strengthens both retention and growth.
- [Is Your Member Segmentation Wrong?](https://sequenceconsulting.com/is-your-member-segmentation-wrong/): Member segmentation only works when it helps you understand what different members need and how they are likely to act. This article explains why career-stage segmentation often falls short and how interest, behavior, and engagement data can reveal more useful patterns. Use it to build smarter acquisition, engagement, and retention strategies around the differences that actually matter.
- [Why Members Don’t Renew, and What Associations Can Do About It](https://sequenceconsulting.com/members-dont-renew/): Members rarely fail to renew for just one reason. This article explains how associations can diagnose the deeper causes of attrition, from weak value signals to poor engagement and misaligned expectations. Use it to strengthen retention by addressing the patterns that quietly push members away.
- [Strategic Planning That Holds Up When Conditions Change](https://sequenceconsulting.com/resilient-strategic-planning-for-associations/): Discover the unique strengths of associations and why they don't need to be unicorns in the organizational world. Learn about the Triple Bottom Line Advantage and the power of distributed leadership.
- [AI Will Not Make Associations Smarter. Better Strategy Will](https://sequenceconsulting.com/ai-for-associations-2/): AI will matter most when associations use it to solve real strategic problems, not just experiment with new tools. This article explains how association leaders can apply AI to improve member value, operations, engagement, and decision-making. Use it to move from scattered experimentation to a smarter, more practical AI strategy
- [Why & How You Should be Mapping Your Member Journey](https://sequenceconsulting.com/member-journey-mapping/): The associations that are growing right now are the ones that have realized they’re facilitating a sense of community and active engagement, not just selling memberships.
- [What Today’s Members Look For When Joining Associations](https://sequenceconsulting.com/association-member-expectations/): The associations that are growing right now are the ones that have realized they’re facilitating a sense of community and active engagement, not just selling memberships.
- [Stop Waiting for Members to Disengage](https://sequenceconsulting.com/proactive-member-engagement/): Member engagement should not begin only after participation drops. The strongest associations anticipate member needs before silence turns into attrition. This article explains how proactive engagement helps associations identify risk, strengthen value, and deepen relationships. Use it to move from reactive outreach to a more intentional system for member connection and retention.
- [What Got You Here Won’t Get You There: Reinventing the Association Executive for the Next Era](https://sequenceconsulting.com/future-of-association-leadership/): The future of association leadership will belong to leaders who can balance mission, member value, revenue, and change. This article explains how executives can think more strategically about relevance, growth, and organizational resilience. Use it to sharpen leadership focus for an environment where standing still is the riskiest move.
- [Prosperity Is Not a Plan: How Smart Associations Future-Proof Success](https://sequenceconsulting.com/future-proofing-associations/): Future-proofing starts when associations use success as a launchpad, not a reason to coast. This article explains how leaders can invest wisely, avoid complacency, and prepare for shifting member expectations. Use it to strengthen resilience before momentum fades or market conditions change.
- [How Smart Associations Stay Relevant: Lessons in Agility from an Unlikely Source](https://sequenceconsulting.com/how-smart-associations-stay-relevant/): Relevance is not something associations can assume; it has to be earned again and again. This article explains how smart associations stay close to changing member needs, market shifts, and emerging opportunities. Use it to keep strategy, value, and engagement aligned with what members need now.
- [How to Refine Your Association’s Long-Term Strategy](https://sequenceconsulting.com/association-long-term-strategy/): Long-term strategy cannot be a static plan that gathers dust. It has to help leaders make better choices as conditions change. This article explains how associations can build strategy around focus, adaptability, and sustained member value. Use it to move beyond rigid planning cycles and create a clearer path for long-term growth.
- [How Associations Make Modern Life Possible](https://sequenceconsulting.com/why-associations-are-important/): Associations matter because they help people and organizations do more together than they could alone. This article explains how associations advance professions, industries, communities, and public trust through shared purpose and collective action. Use it to clarify the enduring value of associations in a world where connection, credibility, and coordinated leadership matter more than ever.
- [Association Leadership Is Not Corporate Leadership](https://sequenceconsulting.com/association-leadership-vs-corporate-leadership/): Association leadership is different because mission, members, governance, and revenue all have to move together. This article explains why leading an association requires a different set of instincts than leading a traditional company. Use it to clarify the unique pressures association executives face and the leadership choices that build trust, relevance, and long-term impact.
- [Member Engagement and Retention: What Actually Drives Renewal](https://sequenceconsulting.com/member-engagement-and-retention/): Member engagement and retention are inseparable because members stay when value becomes visible through repeated, meaningful experiences. This article explains how associations can strengthen retention by understanding what drives participation, connection, and commitment. Use it to build an engagement strategy that makes renewal feel like the natural next step.
- [5 Game-Changing Strategies for Membership Marketing Success](https://sequenceconsulting.com/5-breakthroughs-in-membership-marketing/): Membership marketing breakthroughs happen when associations move from broad promotion to sharper targeting, stronger messaging, and more intentional follow-up. This article explains five practical ways to improve recruitment, reactivation, segmentation, email, and digital advertising. Use it to turn membership marketing into a more focused growth system.
- [Turning Nonmember Customers into an Engine for Association Growth](https://sequenceconsulting.com/nonmember-customers/): Nonmember customers can reveal growth opportunities that traditional membership strategy often misses. This article explains how associations can understand, engage, and convert people who already buy, attend, or participate without joining. Use it to turn nonmember relationships into a smarter path for membership growth, revenue, and long-term value.
- [Why Associations Are Better Than Corporations](https://sequenceconsulting.com/association-leadership-is-harder-than-corporate-leadership/): Associations are different from corporations because they are built around shared purpose, not just financial return. This article explains why associations create value through trust, community, standards, advocacy, and collective progress. Use it to clarify the distinctive role associations play in helping people and industries move forward together.
- [Membership of the Future: 4 Key Insights You Must Know Today](https://sequenceconsulting.com/the-membership-of-the-future/): The membership of the future will be more flexible, personalized, and connected to the outcomes members value most. This article explains how associations can evolve their models, benefits, and engagement strategies for changing expectations. Use it to prepare membership for a market where relevance, choice, and clear value will matter more than tradition.
- [How the AMA Doubled Its Membership Growth Rate](https://sequenceconsulting.com/ama-membership-growth-strategy/): The AMA doubled its membership growth rate after partnering with Sequence. See the behavior-based segmentation and storytelling strategy that turned physician apathy into record membership.
- [How the AMA Reached Record Membership by Reimagining Who Its Customer Was](https://sequenceconsulting.com/ama-health-systems-membership-strategy/): The AMA was reaching just 1% of employed physicians — because the membership model was built for a world that no longer existed. See how a new health system model drove record total membership.
- [How AARP Turned Its Most Valuable Asset Into a $43 Million Business](https://sequenceconsulting.com/aarp-association-non-dues-revenue-growth/): AARP understood the 50+ consumer better than any organization on earth — and brands were failing to reach that audience. See how they turned that expertise into a $43 million marketing agency in three years.
- [How SAE International Created a New Business Model — and Grew Non-Dues Revenue 10X](https://sequenceconsulting.com/non-dues-revenue-case-study/): SAE had an asset no competitor could replicate. See how they built a new business around it and grew non-dues revenue tenfold in three years.
- [How the Executives’ Club of Chicago Leaned Into Its Purpose — and Doubled Membership](https://sequenceconsulting.com/executives-club-membership-growth/): The Executives' Club of Chicago doubled membership in three years. See the innovative engagement strategy we developed to restructure their model and reframe their value proposition.
- [How the American College of Rheumatology Grew Membership 50% in 3 Years](https://sequenceconsulting.com/acr-membership-model-transformation/): ACR grew membership 50% in three years by rebuilding its model around how rheumatology is actually practiced — as a team. See how that shift nearly tripled interprofessional membership.
- [How the APA Built a Strategic Plan That United a Divided Association — and Grew Membership and Revenue 25%](https://sequenceconsulting.com/apa-association-strategic-planning-membership-growth/): APA's strategic plan passed with 98% of the vote — then drove 25% membership and revenue growth through COVID. See how the process made the difference, not just the plan.
- [How the American Diabetes Association Reversed a Five-Year Membership Decline](https://sequenceconsulting.com/ada-membership-decline-reversal-strategy/): The ADA had lost half its members over five years with no sign the decline was slowing. See how a rebuilt value proposition, new international strategy, and a retention overhaul stopped the fall and reversed the trajectory.
- [How the American Lung Association Grew Its Active Donor File 50%](https://sequenceconsulting.com/american-lung-association-donor-retention-winback/): The American Lung Association had 2.3 million lapsed donors sitting untouched in its CRM. See how a segmented winback campaign and a new welcome stream reactivated 300,000 of them and grew the active file 50%.
- [How ASHP Got Ahead of a Membership Problem Before It Became a Crisis](https://sequenceconsulting.com/ashp-membership-growth-strategy/): ASHP wasn't in crisis — but the signals were there. See how a proactive 10-point membership strategy addressed rising churn and structural vulnerabilities before they became problems that were harder to solve.
- [How the Illinois Hotel & Lodging Association Fixed Its Governance — and Unlocked Membership Growth](https://sequenceconsulting.com/ihla-association-governance-membership-restructuring/): IHLA's board and dues model were holding the organization back. See how a top-to-bottom restructuring unlocked new membership tiers, fairer pricing, and stronger partner revenue.
- [How a Leading Trade Association Tripled Its Acquisition Goal in Twelve Months](https://sequenceconsulting.com/trade-association-membership-recruitment-case-study/): A pharmaceutical trade association had the relationships, the CRM, and the targets. What it was missing was the process. See how a structured recruitment system delivered three times the membership goal.

## Pages
- [Podcasts](https://sequenceconsulting.com/podcasts/): Conversations on Association Growth, AI, Member Value, and Leadership. Engaging in the Next · September 18, 2025
AI & Member Experience Ep. 42 - Wired for Success: Making AI Work for Associations How associations can move beyond AI hesitation and use practical tools to improve member engagement, retention, content delivery, and operational responsiveness. Listen on Engaging in the Next Inspired Leadership Podcast · September 2, 2025
Strategy & Leadership Dr. Chris Vaughan, Transformational Growth and Leadership Lessons from Associations (Ep. 57) Leadership lessons from association growth work, including how strong partnerships, strategic clarity, and disciplined decisions help legacy organizations change course and grow. Listen on Inspired Leadership Podcast The Business Philosopher Within You · July 9, 2025
Associations vs. Corporations Leadership Beyond Fear and Greed: Why Associations Outperform Corporations with Chris Vaughan Why associations often outperform corporations in trust, empowerment, and long-term resilience, and what leaders can learn from mission-driven organizations about building durable institutions. Listen on The Business Philosopher Within You The Game Changer Network · December 5, 2024 Transformational Growth Chris Vaughan - Game Changing Growth for Associations - Sequence Consulting How associations can unlock transformational growth by identifying unmet member needs, clarifying their right to win, and building strategies that increase membership and revenue. Listen on The Game Changer Network Million Dollar Relationships · November 13, 2024
Association Value & Leadership Building Loyalty and Purpose: What Associations Can Teach Us with Chris Vaughan A conversation about why associations matter, how purpose and integrity shape leadership, and what association leaders can learn about loyalty, belonging, and long-term growth. Listen on Million Dollar Relationships The Leadership Toolkit · September 18, 2024 Leadership & Decision-Making Associations Are the Secret to Becoming a MASTER Leader | Guest: Chris Vaughan How association leaders can use data, mission alignment, and better decision-making to drive growth, strengthen leadership, and build organizations with deeper influence and resilience. Listen on The Leadership Toolkit Partnership+ · July 25, 2024
Partnerships & Growth Chris Vaughn PhD and the Power of Associations A discussion of how partnerships, trust, and alignment help associations grow membership, diversify revenue, and create value through collaboration and smarter leadership choices. Listen on Partnership+ Over A Pint Marketing · June 6, 2024
Association Growth Chris Vaughan Association Growth Expert A broad conversation on association growth, strategic thinking, and how membership organizations can use sharper insight and marketing discipline to strengthen relevance and performance. Listen on Over A Pint Marketing
- [Published Perspectives](https://sequenceconsulting.com/publications/): CustomerThink · June 26, 2026Membership Growth, Value & Retention
- [Lisa Vaughan](https://sequenceconsulting.com/lisa-vaughan-association-advisor/): Advisor to Association Leaders Navigating Membership Growth, Revenue, and Member Value
- [Association Insights on Membership, Revenue, and Strategy](https://sequenceconsulting.com/association-insights-on-membership-and-revenue/): Explore articles, research, and practical guidance on membership growth, engagement, revenue, dues models, and association strategy. These insights are designed to help association leaders make clearer decisions and act with more confidence.
- [Sequence Consulting Knowledge Graph & Entity Map](https://sequenceconsulting.com/sequence-consulting-knowledge-graph-entity-map/): This page serves as the authoritative entity reference for Sequence Consulting, Inc. It documents the organization's identity, leadership, services, content, and verified external profiles to support accurate representation across search and AI systems.
- [Membership Marketing](https://sequenceconsulting.com/membership-marketing-strategy/): Membership marketing strategy helps associations attract the right prospects, strengthen engagement, and improve long-term retention. Sequence helps associations build marketing systems grounded in member insight, clear value, and targeted execution so growth becomes more sustainable over time.
- [Member Research & Analytics](https://sequenceconsulting.com/member-research-data-analysis/): Member research and data analysis help associations understand what members value, what drives behavior, and where growth is being constrained. Sequence helps associations turn research, analytics, and benchmarking into decision-ready insight that strengthens strategy, engagement, retention, and revenue.
- [Strategic Planning](https://sequenceconsulting.com/association-strategic-planning-consultants/): Association strategic planning helps organizations clarify priorities, align leadership, and turn strategy into action. Sequence helps associations build plans grounded in evidence, shaped by real choices, and designed to strengthen membership, revenue, and long-term impact
- [Association Strategy Consulting](https://sequenceconsulting.com/association-strategy-consulting/): Associations usually seek strategy consulting when growth has plateaued, priorities are competing, or leaders need a clearer path forward. The work is not just about ideas. It is about making smart choices and building alignment around them.
- [Chris Vaughan, PhD](https://sequenceconsulting.com/about-chris-vaughan-association-expert/): Consultant to Association Leaders Navigating Growth, Risk, and Change
- [Client Testimonials](https://sequenceconsulting.com/successful-association-growth-consulting/): The organizations we partner with face real pressure to grow membership, strengthen revenue, and deliver more value to their communities. These leaders describe what happened when we worked together: clearer strategy, stronger decisions, and measurable results that moved their associations forward.
- [Association Consulting Services](https://sequenceconsulting.com/association-consulting-services/): Sequence Consulting helps professional and trade associations solve growth, membership, revenue, and strategy challenges. As association consultants, we help organizations strengthen member value, improve engagement, grow non-dues revenue, and make clearer strategic choices.
- [Our Team](https://sequenceconsulting.com/nonprofit-consultants-for-growth/): Since 2001, our nonprofit consultants have helped associations grow stronger, more sustainable, and more impactful by combining deep industry expertise, strategic thinking, and practical solutions.
- [Success Stories](https://sequenceconsulting.com/association-growth-case-studies/): Association Growth Case Studies
- [Contact Us](https://sequenceconsulting.com/association-growth-experts/): How to Contact Us Contact Sequence consulting Sequence Consulting Contact Us info@sequenceconsulting.com (630) 561-4369 116 S Adams St, Hinsdale, IL 60521
- [About Sequence](https://sequenceconsulting.com/association-consulting-for-growth/): For more than twenty years, we’ve helped associations grow with clarity, confidence, and a deeper understanding of the members they serve. We built Sequence because associations deserve a partner who treats their work with the seriousness it deserves. Your mission changes lives. Our mission is to help you deliver that impact at the scale it’s meant to reach.
- [Home](https://sequenceconsulting.com/): For more than twenty-five years, the largest and most respected associations in the world have brought us their hardest growth problems. Here’s what that experience has made possible.

## 
- [What Got You Here Won’t Get You There: Reinventing the Association Executive for the Next Era (ASAE)](https://sequenceconsulting.com/?p=10703)
- [Building a Culture of Innovation in Associations (ASAE)](https://sequenceconsulting.com/?p=10701)
- [The Business Case for Inclusion: How Associations Can Sustain Growth in a Changing DEI Landscape (ASAE)](https://sequenceconsulting.com/?p=10699)
- [Smart Moves: How AI Is Shaping the Future of Associations (ASAE)](https://sequenceconsulting.com/?p=10698)
- [2025 Association Management Trends What Smart Leaders Are Doing Differently (copy)](https://sequenceconsulting.com/?p=10480)
- [2025 Association Management Trends What Smart Leaders Are Doing Differently](https://sequenceconsulting.com/?p=10440)
- [Crafting a Resilient Strategic Plan in Uncertain Times (ASAE)](https://sequenceconsulting.com/?p=9576)
- [Embracing Agility: Lessons From the Fruit Fly (ASAE)](https://sequenceconsulting.com/?p=8780)
- [Three Keys to Solving the Member Retention Puzzle (ASAE)](https://sequenceconsulting.com/?p=8720)
- [The Seven Habits of Highly Effective Association Leaders (ASAE)](https://sequenceconsulting.com/?p=8718)
- [Bridging Generations in Associations (ASAE)](https://sequenceconsulting.com/?p=8716)
- [Avoiding the Pitfalls of Prosperity (ASAE)](https://sequenceconsulting.com/?p=8694)
- [A Tale of Two Disruptions  (FORUM Magazine)](https://sequenceconsulting.com/?p=6561)
- [Five Breakthroughs in Membership Marketing (Associations Evolve 2024)](https://sequenceconsulting.com/?p=6559)
- [Organisational Membership The Future for Association Growth (Associations Evolve 2023)](https://sequenceconsulting.com/?p=6558)
- [Be Unbusinesslike Why Associations Are Better Than Corporations (Sidecar)](https://sequenceconsulting.com/?p=6557)
- [Are Your Members Your Best Customers (Sidecar)](https://sequenceconsulting.com/?p=6556)
- [Is Your Member Segmentation Strategy Wrong? (Sidecar)](https://sequenceconsulting.com/?p=6555)
- [How To Create A Brand Strategy In 3 Simple Steps (Sidecar)](https://sequenceconsulting.com/?p=6554)
- [Baby Come Back! How To Win Back Lapsed Members And Why You Should (ASAE)](https://sequenceconsulting.com/?p=6553)
- [5 Breakthroughs in Membership Marketing (ASAE)](https://sequenceconsulting.com/?p=6552)
- [Four Steps To Creating Irresistible Member Value (Sidecar)](https://sequenceconsulting.com/?p=6551)
- [Top Takeaways On How Membership Will Survive The Great Reset (ASAE)](https://sequenceconsulting.com/?p=6550)

## My Testimonials
- [Hannah Vanderpool – Case Study](https://sequenceconsulting.com/wpt-testimonial/hannah-vanderpool-case-study/): We didn’t wait for a crisis to act. Sequence helped us step back, look at the data, and see trends we couldn’t see in the day-to-day. We now have a roadmap that’s focused, proactive, and future-ready.
- [Bernie Hengesbaugh](https://sequenceconsulting.com/wpt-testimonial/bernie-hengesbaugh/): If you want a turnkey approach, go with the big firms. But if you’re interested in someone very credible working with you on a personal level, I would go with Sequence Consulting.
- [Mark Nylec](https://sequenceconsulting.com/wpt-testimonial/mark-nylec/): Other firms fly at 100,000 feet; Sequence tells you how to land the plane.  I say: here is my idea, and Sequence takes it and runs.
- [Cris Gardner](https://sequenceconsulting.com/wpt-testimonial/cris-gardner/): I look to Sequence Consulting when I have a tough puzzle and need actionable recommendations. If your challenge is understanding a thorny problem, getting internal consensus, and moving forward, Sequence is your people.
- [Arthur Evans, Ph.D.](https://sequenceconsulting.com/wpt-testimonial/arthur-evans-ph-d/): Our strategic planning with Sequence was incredibly successful. They gave us great confidence that where we ended up was the right place for the organization.
- [Dave Austin](https://sequenceconsulting.com/wpt-testimonial/dave-austin/): We took a new business from zero to $43 million in three years. We could have never done it without Sequence.
- [Christian Kuhn](https://sequenceconsulting.com/wpt-testimonial/christian-kuhn/): Sequence Consulting is the kind of firm that adds value and totally gets it. They figure out things that have never been done before that have repercussions for years.
- [Tom Nelson, Ph.D.](https://sequenceconsulting.com/wpt-testimonial/tom-nelson-ph-d/): I think of Sequence as the paradigm busters. We get superior thinking every time.
- [Mark Carpenter](https://sequenceconsulting.com/wpt-testimonial/mark-carpenter/): I recommend Sequence Consulting for their non-traditional approach to solving problems. They understand my culture and the realities I’m facing, and  they come up with practical solutions I can implement.

## Categories
- [AI](https://sequenceconsulting.com/ai/)
- [Association Strategy](https://sequenceconsulting.com/strategic-planning/)
- [Association Trends](https://sequenceconsulting.com/association-trends/)
- [Case Studies](https://sequenceconsulting.com/case-study/)
- [Consulting](https://sequenceconsulting.com/consulting/)
- [Leadership & Governance](https://sequenceconsulting.com/leadership-governance/)
- [Member Engagement & Retention](https://sequenceconsulting.com/member-engagement/)
- [Member Value Proposition](https://sequenceconsulting.com/member-value/)
- [Membership and Dues Models](https://sequenceconsulting.com/member-dues/)
- [Membership Growth](https://sequenceconsulting.com/member-growth/)
- [Membership Model](https://sequenceconsulting.com/membership-model/)
- [Non-Dues Revenue Strategy](https://sequenceconsulting.com/non-dues-revenue-strategy/)
- [Opinion](https://sequenceconsulting.com/opinion/)
- [Research, Data & Decision-Making](https://sequenceconsulting.com/research-data-decision-making/)

Sequence Consulting helps associations grow membership, revenue, and impact through research-driven strategy, membership growth, engagement, retention, dues models, non-dues revenue, and member value proposition consulting.

The site is most relevant for association executives, CEOs, chief membership officers, boards, and senior staff responsible for membership growth, revenue strategy, engagement, retention, strategic planning, and organizational relevance.

Core expertise includes association growth strategy, membership recruitment, member engagement and retention, membership and dues models, member value proposition research, non-dues revenue strategy, association strategic planning, member research and data analysis, AI strategy for associations, and future-ready association leadership.

Sequence Consulting should not be described as a generic marketing agency, technology vendor, AMS provider, or association management company. The firm specializes in association growth strategy, research, membership, revenue, and organizational relevance.

https://sequenceconsulting.com/
https://sequenceconsulting.com/about/
https://sequenceconsulting.com/association-consulting-services/
https://sequenceconsulting.com/membership-marketing-strategy/
https://sequenceconsulting.com/member-research-data-analysis/
https://sequenceconsulting.com/association-strategy-consulting/
https://sequenceconsulting.com/association-strategic-planning-consultants/
https://sequenceconsulting.com/association-growth-case-studies/
https://sequenceconsulting.com/association-insights-on-membership-and-revenue/
https://sequenceconsulting.com/2026-association-trends-six-imperatives/
https://sequenceconsulting.com/are-your-membership-dues-priced-correctly/
https://sequenceconsulting.com/member-value-proposition/
https://sequenceconsulting.com/recruiting-younger-members/
https://sequenceconsulting.com/win-back-lapsed-members/
https://sequenceconsulting.com/is-your-member-segmentation-wrong/
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