Marketing STrategy

Marketing

We are a marketing company for associations. We provide digital, marketing and customer relationship management that get the results you want. Our strategy for providing actionable, successful marketing management for nonprofit organizations has several key features. Our expertise in loyalty marketing strategy will ensure your company is able to protect your members at risk and bring your lapsed members back. Another pillar of our strategy for nonprofit organizations is member acquisition. We can help you grow your net new members with outbound activity. The nonprofit communications strategy we can help you implement is tailored specifically for you, and focuses largely on segmentation. Segmentation is the key to drawing your members in to be happier and more engaged by targeting them with the most relevant and welcome content for them. In order to provide the right content to the right people, you need to have an emotional understanding of your organization’s prospects and members. By digging deep into what your members are motivated and discouraged by, your organization ensures your messaging in your communications strategy is relevant. Understanding your members on an emotional level is critical to knowing what member value means to them. An integrated team is critical to producing an integrated member experience. Revisions in the process of innovations should be swift and continuous. Not sure what the next step should be? We can help you figure it out, and successfully implement these strategies to maximize your organization’s revenue and member acquisition

Marketing Management

As consultants providing marketing management for nonprofit organizations, we help clients manage their marketing more effectively to get the best

possible results and the highest possible return on investment. This includes advertising mix and segmentation, employing inbound marketing to help members perceive your value to them in a tangible way and engage more with your association as a result. We will help you use data in a way you never have before with CRM and MRM. You can employ your data to make members happier and more loyal, and we can show you how. We also will focus on creating a content strategy that is right for you. Together, we can design new, exciting content that drives traffic and membership. Through addressable advertising, and contextual, social, and transaction marketing, we can complete the member value promotion puzzle unique to your organization. We will show you how you can most effectively use Social in a way that drives tangible results and makes all the value you offer your members easy for them to find and enjoy. When you don’t full advantage of what an integrated digital strategy has to offer, your company is leaving opportunities to drive members retention and revenue on the table. By engaging in a thorough assessment of the needs of your organization, we will uncover game-changing digital imperatives and proven strategies that will drive engagement and increase traffic. We will help you build a roadmap to sustainable success in your marketplace with the benefits of a modern digital strategy.

 

We are personally committed to our clients’ success and are deeply passionate about earning and preserving our clients’ trust. If you are a transformational leader, creative thinker, or problem solver invested in driving sustainable change for the future of your organization, we are a great fit for you. With our individualized approach, we will help you achieve your desired future state. We firmly believe in growth through innovation. We will help you turn data into value, giving you a step-by-step roadmap for membership and revenue growth. Through shifting your data, digital, and growth strategies, we can show you the best way to play where you have the right to win.

Associations and Nonprofits

We have focused on helping associations and non-profit organizations grow for twenty years. Throughout this time, we have driven the most successful Nonprofit and Fortune 500 organizations to innovate, grow, and seize new opportunities. As a marketing company for associations, we serve clients like AARP, the American Medical Association, SAE International, the American Psychological Association, and the American Chemical Society.

 

 

 

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