Are you among thousands of nonprofits who report losing up to 1 in 5 of their members over the past 12 months? If so, your membership growth strategy could be to blame.
One way to get this information is simply to use exit surveys to ask members to explain why they opted not to renew. Implementing an exit survey will reveal where your growth strategy might be struggling. For many organizations, the most common reasons for leaving include:
Half the battle of developing any growth strategy is understanding this first step. Are you taking advantage of this critical information? As growth strategy consultants, we help you do precisely that.
Strategic membership acquisition requires understanding what is important to the members you serve. The only way you can gather that information is by gathering data directly from your members. Here area few ways to do that:
Determining who your members are starts by asking questions. Breaking down your members by
demographics, interests, geographies, and other dimensions help you target donors and personalize your messaging — all of which are critical to membership growth.
Any growth strategy requires you to truly understand your organization’s mission and purpose. One way to do this is simply by inquiring why members are inspired by what your organization does.
The experience that your members have is just as crucial to what you hope to achieve as an organization. Once you answer this question, you can better identify which member services and benefits are worth investing more resources into. This directly relates to your member retention. These simple steps empower your organization with hard data that you can use to increase membership recruitment.
With over 20 years of experience, we provide exceptional membership growth strategies that help your organization thrive. Our innovative approach to growth strategy helps your organization stand out from all the rest. Best of all, we specialize in nonprofit consulting. Through our strategic planning and marketing services, we have successfully helped countless nonprofit organizations grow and innovate.