Membership Marketing FOR Association GROWTH

MEMBERSHIP MARKETING

MEMBERSHIP MARKETING RESULTS

What We Deliver For You

Membership Marketing Membership Marketing

Member acquisition results four or more times better than before

Value-based segmentation and targeting
Membership brand revitalization
Email marketing strategy
Social media strategy
Cost-per-acquisition improvement

Onboarding and engagement that directly improve renewal rates

Welcome experience
90-day engagement program
At-risk member identification
Marketing automation
Renewal stream optimization
Multi-channel renewal campaigns

Win back strategies that can re-capture as much as 7% of your lapsed members

Lapsed member analytics and segmentation
Targeted messaging and offers
Marketing automation
Win back drip campaigns
Multi-channel win-back strategies

Value-based segmentation that has tripled clients’ growth rates

Advanced data analysis and modeling
Third-party consumer data to enrich your data
Actionable clustering of member interests
Individual member segment assignments
Look-alike modeling for non-members

Membership marketing that can improve new member acquisition by up to 40%

Segment-specific messaging that can improve response rates by 50%
Strategy defined by member interests identified in research
Hard-hitting proof points that highlight the most important value drivers
Cross-channel messaging for email, social, digital, and print
Message testing and optimization strategy

MEMBERSHIP MARKETING SERVICES

Membership Growth Marketing Services

New Member Acquisition

We have evolved and proven innovative approaches to new member acquisition marketing using the latest digital and data tools and capabilities. people at the right time to drive enrollment.

New Member Acquisition

We use your data to help identify and target highly responsive prospective members and segment them by interest areas you can message to, dramatically improving response.

Our membership marketing strategies outperform traditional acquisition strategies many times over, sometimes as much as 25x better than our clients did before.

Member Engagement and Retention

The best way to retain members is to engage them right away. Members that experience value in the first ninety days are likely to renew. After ninety days, they are not.

Member Engagement and Retention

For this reason, we focus many retention efforts on onboarding and early engagement with proven strategies to immediately expose new members to your highest-value benefits and get them engaged.

We have helped clients grow their member base by as much as 50% through optimized onboarding and engagement.

Lapsed Member Winback

Your lapsed members are not a lost cause. With the right campaigns, you can reach and reactivate lapsed members even more efficiently and cost-effectively than you recruit new ones.

Lapsed Member Winback

Segmenting non-renewing members using their member data and demonstrated interests, coupled with best-practice marketing, is a potent tactic in attracting them back into the fold.

We can deliver proven, successful campaign design with optimal timing, cadence, messaging, and offers to get the best results from your win-back efforts.

We have helped clients recapture 7% of their lapsed members in one year, even members who have lapsed for up to five years.

Value-Based Segmentation

Our analytics-based approach to segmentation lets you deliver your members the value they want by grouping them by fundamental interests and motivators.

Value-Based Segmentation

We can combine engagement and digital behavior data with third-party consumer data to create rich models of what your members care about most.

These models allow you to communicate only the things that matter, which lets you show your best side to each segment, ensuring welcome communications and continuous value.

Our value-based segmentation has helped clients triple their member growth rate in one year.

Proof Points Messaging℠

Our research shows that the number one reason people don’t join or renew is that they do not know what you do. The best way to get your message across is to distill your work that matters most to members into concrete “proof points” that demonstrate your impact.

Proof Points Messaging℠

If your association fought back against bad insurance legislation, that’s a proof point. If your work is helping turn the tide on the opioid epidemic, that’s a proof point.

Our process helps you capture and distill your most impactful proof points into powerful membership messaging that resonates with potential members and moves them to enroll.

In conjunction with our interest-based segmentation strategies, our proof points messaging has increased new member acquisition by 40% month-over-month.

Social and Digital Strategy

Many associations invest in social media and digital marketing with disappointing results. Social and digital alone seldom drive tangible membership results. We can make social and digital work for you.

Social and Digital Strategy

We employ highly effective tactics most associations have never thought about, with membership marketing results most associations never thought they could achieve. Our most successful strategies combine our unique digital strategy with our analytics, segmentation, and messaging strategies to create truly transformational marketing that multiplies membership growth.

We employ highly effective tactics most associations have never thought about, with membership results, most associations never thought they could expect. Our most successful strategies combine our unique digital strategy with our analytics, segmentation, and messaging strategies to create truly transformational marketing that multiplies membership growth.

MEMBERSHIP MARKETING SUCCESS STORIES

How Our Membership Marketing Drove 50% Growth

Case Study

Case Study: American Lung Association’s Remarkable 50% Base Expansion

Reading Time: 3 minutes Discover how the American Lung Association utilized member winback campaigns and welcome streams to grow their membership by 50%.

Tom Nelson, Ph.D.

Chief Operating Officer, AARP

I think of Sequence as the paradigm busters. We get superior thinking every time.

David Wickenden

SVP Enterprise Strategy, AARP

What Sequence Consulting delivers is excellence. I’d recommend them for anything related to the organization's strategy.

Julia Fitzgerald

CMO, American Lung Association

Sequence helped us chart a strategic path that empowered our team and produced better-than-expected results. We are still benefiting from their work years later.

Dave Austin

CEO, Influent50 an AARP Services Company

We took a new business from zero and grew it to $47 million in three years. We could have never done it without Sequence Consulting.

Todd Unger

SVP Marketing and Membership, American Medical Association

It’s been a dramatic impact. Transformative. Our rate of growth last year tripled. They’ve been critical in achieving what we have in two years. We could never have done it without Sequence.

Christine Donohoo

Chief Communications Officer, AARP

Sequence always over delivers.

Mark Carpenter

Director of Web Strategy, American Chemical Society

I recommend Sequence Consulting for their non-traditional approach to solving problems. They understand my culture and the realities I’m facing, and they come up with practical solutions I can implement.

Chris Gloede

CMO, American Bar Association

When we needed help evaluating marketing automation, Sequence Consulting led the way. They developed the business case, and they helped us identify the fastest path to revenue and profit.

Bernie Hengesbaugh

COO, American Medical Association

If you want a turnkey approach, then go with the big firms. But if you’re interested in someone very credible working with you on a personal level, I would go with Sequence Consulting.

Andrew Smart

Chief Membership and Marketing Officer, SAE International

Most companies have that one really great consulting experience. Sequence Consulting is that one-in-a-million consulting group.

Christian Kuhn

Director of Partner Strategy, AARP Services

Sequence Consulting is the kind of firm that adds value and totally gets it. They figure out things that have never been done before that have repercussions for years.

David Schutt, PH.D.

CEO, SAE International

Working with Sequence, our organization grew ten times over, we entered entirely new industries and expanded our industry consortia by five times. All within three years.

Cris Gardner

VP Corporate Strategy, AARP

I look to Sequence Consulting when I have a tough puzzle and need actionable recommendations. If your challenge is understanding a thorny problem, getting internal consensus, and moving forward, Sequence is your people.

Daryl Thomann

COO, Make-A-Wish Foundation

Sequence has extensive not-for-profit expertise. They made the project a complete success for our organization.

Arthur Evans, Ph.D.

CEO, American Psychological Association

Our strategic planning with Sequence was incredibly successful. They gave us great confidence that where we ended up was the right place for the organization.

Tami Brehm, CAE

VP Member Services, American College of Rheumatology

Sequence brought focused expertise to our partnership and invested in our success. We are a complex organization. Sequence helped us easily leverage our unique differences to create new growth opportunities.

Rich Harwood

Founder, The Harwood Institute for Public Innovation

Sequence helped us make a leap – and we’re grateful for it. We got much greater clarity about our value proposition and a strategy we’re still using years later.

Mark Nylec

Director of CRM, AARP

Other firms fly at 100,000 feet; Sequence tells you how to land the plane. I say: here is my idea, and Sequence takes it and runs.

Margaret Mueller, PhD

CEO, Executives' Club of Chicago

Our membership doubled in the last three years. Sequence helped us lean into our purpose, restructure our model, and reframe our value proposition to deliver what our members needed most.

Barbara Burgess

COO, The Wright Foundation

Sequence gave us an entirely new way to think about our business. They gave us the confidence to move forward and showed us the way. Our organization is dedicated to creating transformational change. Sequence has been transformational.

Ian King

Chief Strategy and Membership Officer, American Psychological Association

Our results with Sequence Consulting were phenomenal. It was massively successful. They have great experience they deliver a lot of value.

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MEMBERSHIP MARKETING

MEMBERSHIP MARKETING RESULTS

What We Deliver For You

Member acquisition results four or more times better than before

Onboarding and engagement that directly improve renewal rates

Win back strategies that can re-capture as much as 7% of your lapsed members

Value-based segmentation that has tripled clients’ growth rates

Membership marketing that can improve new member acquisition by up to 40%

MEMBERSHIP MARKETING SERVICES

Membership Growth Marketing Services

New Member Acquisition

New Member Acquisition

Member Engagement and Retention

Member Engagement and Retention

Lapsed Member Winback

Lapsed Member Winback

Value-Based Segmentation

Value-Based Segmentation

Proof Points Messaging℠

Proof Points Messaging℠

Social and Digital Strategy

Social and Digital Strategy

How Our Membership Marketing Drove 50% Growth

Case Study: American Lung Association’s Remarkable 50% Base Expansion

CLIENT TESTIMONIALS

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Our Services

Case Studies