Membership Marketing FOR Association GROWTH
IMPACTFUL MEMBERSHIP MARKETING
- Sequence Consulting
- Association Consulting Services
- Membership Marketing
Follow us on social media
Membership Marketing FOR Association GROWTH
A thriving membership is the cornerstone of any successful association or nonprofit. At Sequence Consulting, we craft membership marketing strategies that do more than attract attention—they build lasting connections. By diving deep into understanding your audience and leveraging proven marketing techniques, we create campaigns that resonate with potential members while keeping your current members engaged. Our approach is rooted in driving meaningful growth, aligning every strategy with your organization’s mission and long-term vision to ensure sustainable success.
Our membership growth marketing services help associations and nonprofits attract, engage, and retain members effectively. Whether you’re focused on targeted acquisition campaigns, boosting retention, or refining your overall marketing strategy, we provide the tools and insights to achieve sustainable growth. We tailor each approach to your organization’s unique goals, ensuring every initiative is both strategic and impactful. Explore our range of services to see how we can support your membership growth and drive long-term success.
We have evolved and proven innovative approaches to new member acquisition marketing using the latest digital and data tools and capabilities. people at the right time to drive enrollment.
The best way to retain members is to engage them right away. Members that experience value in the first ninety days are likely to renew. After ninety days, they are not.
Your lapsed members are not a lost cause. With the right campaigns, you can reach and reactivate lapsed members even more efficiently and cost-effectively than you recruit new ones.
Our analytics-based approach to segmentation lets you deliver your members the value they want by grouping them by fundamental interests and motivators.
Our research shows that the number one reason people don’t join or renew is that they do not know what you do. The best way to get your message across is to distill your work that matters most to members into concrete “proof points” that demonstrate your impact.
Many associations invest in social media and digital marketing with disappointing results. Social and digital alone seldom drive tangible membership results. We can make social and digital work for you.
MEMBERSHIP MARKETING SUCCESS STORIES
Reading Time: 4 minutesLearn how Sequence Consulting partnered with the ALA to re-engage lapsed members and win back donors. Discover their strategy for success in donor engagement.
See what others are saying about sequence
“If your organization needs a strategic roadmap and to change your perspective, I would give them an A++. Their approach to working with clients is one others should emulate.”
Tim Licitra
Executive Director, IEEE Power & Energy Society
Margaret Mueller, PhD
CEO, Executives’ Club of Chicago
“Working with Sequence, our organization grew ten times over, we entered entirely new industries and expanded our industry consortia by five times. All within three years.”
David Schutt, Ph.D.
CEO, SAE International
“Our results with Sequence Consulting were phenomenal. It was massively successful. They have great experience they deliver a lot of value.”
Ian King
Chief Membership Officer, American Psycological Association
