In this insightful episode of the Over A Pint Podcast, host Patrick sits down with Chris Vaughan, founder of Sequence Consulting, to explore the transformative role of associations in modern life. Chris shares his journey from philosophy to consulting, the genesis of Sequence Consulting, and how his firm helps associations thrive by redefining member value and engagement. From quirky association stories to cutting-edge AI applications, this conversation dives deep into the challenges, opportunities, and future of the association world. If you’re curious about the impact of associations or seeking ways to enhance membership marketing, this episode is a must-listen.
Table of Contents
0:00 – **Introduction**: Welcome to the Over A Pint Podcast
0:09 – **What’s in Your Pint?**: A Fun Start to the Conversation
1:55 – **Chris Vaughan’s Background**: From Philosophy to Consulting
3:50 – **Starting Sequence Consulting**: The Journey Begins with AARP
5:43 – **A Better Way to Consult**: Redefining Value in Consulting
7:23 – **What Are Associations?**: Types and Roles Explained
9:29 – **The Weirdest Associations**: A Fun List of Unique Examples
11:49 – **The Vital Role of Associations**: How They Make Modern Life Possible
12:54 – **The State of Associations in 2024**: Growth and Optimism Post-Pandemic
15:14 – **Challenges Facing Associations**: Value Propositions and Member Retention
18:15 – **The Right to Win Framework**: Solving Member Value Problems
19:11 – **Sequence Consulting’s Process**: Data-Driven Problem Solving
21:29 – **Member and Staff Insights**: Deep Conversations for Real Change
23:57 – **Generational Challenges**: Addressing Age Gaps in Membership
30:50 – **Delivering Member Value**: Events, Advocacy, and Career Development
35:16 – **The Internet’s Impact**: Associations’ Role in a Digital World
37:38 – **Membership Marketing Trends**: What Works in 2024
39:02 – **The Future of Associations**: AI, Data, and Connection
43:30 – **Doubling Down on Human Connection**: Associations’ Unique Strength
44:13 – **Closing Remarks**: Learn More About Sequence Consulting