In this insightful session, Chris and Lisa Vaughan from Sequence Consulting discuss the game-changing trends shaping associations in 2024. From the rise of tiered and practice-based membership models to groundbreaking applications of AI in member engagement and communications, this conversation highlights the innovations driving growth across the sector. Packed with practical examples and data-driven insights, it’s a must-watch for association leaders looking to adapt and thrive in a rapidly evolving landscape. Whether you’re considering dues adjustments, enhancing member value, or leveraging AI, this discussion offers valuable strategies to guide your organization into the future.
Table of Contents
0:00 – **Introduction**: Setting the Stage for Association Growth in 2024
1:42 – **Introducing Chris and Lisa Vaughan**: Sequence Consulting’s Mission
4:47 – **Trends in Association Growth**: Key Changes in Membership Models
7:33 – **Membership Growth Indicators**: Key Data and Insights
9:52 – **The Role of Value Propositions**: Differentiating Growing Associations
11:55 – **Innovative Engagement Strategies**: Onboarding, Messaging, and Digital Tools
13:42 – **Dues Models in 2024**: Trends and Strategic Adjustments
15:13 – **Balancing Free and Paid Content**: Insights from Associations
17:19 – **Tiered Membership Models**: Expanding Member Communities
19:53 – **Gift Card Memberships**: A Transactional Innovation
22:05 – **Practice-Based Memberships**: Engaging Business Owners and Teams
24:46 – **AI in Associations**: Applications and Early Success Stories
26:12 – **AI for Member Services**: Automating Routine Interactions
27:22 – **Personalized Member Communications**: Dynamic AI-Driven Engagement
30:21 – **AI-Generated Content**: The Future of Member Messaging
31:15 – **Using AI for Simulation**: Testing Membership Models Before Launch
33:33 – **Data Analytics and AI**: Driving Dues Sensitivity and Engagement Insights
35:57 – **Understanding Member Loyalty**: Investments in Belonging and Community
38:46 – **AI Privacy Considerations**: Balancing Innovation and Compliance
43:19 – **Leveraging Off-the-Shelf AI**: Scalable Solutions for Smaller Associations
44:22 – **Dues Increases and Member Retention**: Managing Expectations