Podcast: The Right to Win — Strategies for Membership Organizations

Reading Time: 2 minutes

In this episode of The Game Changer podcast, host Chickie Fitzgerald welcomes Chris Vaughan, founder and Chief Strategy Officer of Sequence Consulting, for an engaging discussion on driving transformational growth in membership organizations and associations. Chris shares his innovative “Right to Win” framework, a proven strategy for aligning organizational strengths with unmet member needs, resulting in remarkable growth and impact. Drawing on decades of experience, Chris offers insights into leadership, innovation, and the cultural shifts needed to foster collaboration and generosity within purpose-driven organizations. Whether you’re in the nonprofit or for-profit sector, this conversation is packed with actionable strategies and inspiring stories to help your organization achieve extraordinary results.

Table of Contents

0:00 – **Introduction**: Ideas, Inspiration, Innovation
0:10 – **Host Introduction**: Meet Chickie Fitzgerald
0:22 – **Welcome Guest**: Introducing Chris Vaughan of Sequence Consulting
1:06 – **Foundation of the Show**: Ideas, Inspiration, and Innovation
1:45 – **Chris Vaughan’s Key Success Framework**: The “Right to Win”
3:11 – **Value Proposition Development**: Matching Unique Capabilities with Member Needs
5:34 – **B2B vs. B2C Membership Growth**: Challenges and Opportunities
7:43 – **Understanding Nonprofit Dynamics**: Nonprofit vs. For-Profit Subsidiaries
9:18 – *Adapting Nonprofit Strategies to For-Profit Growth*
12:03 – **Managing Pushback on New Ideas**: Corporate Antibodies
13:13 – **De-Risking Innovation**: The Role of Data and Focus
15:46 – *Practical Tips for Research and Strategy Validation*
17:48 – **Cultural Barriers to Innovation**: Punishing Failure vs. Celebrating Learning
20:05 – **Integrating Innovation with Operations**: Strategic Planning and Budgeting
22:04 – **Organic vs. Structured Innovation Teams**: Lessons from Associations
25:01 – **Leadership and Purpose-Driven Growth**: Aligning Goals and Values
29:55 – **Delivering Tough Feedback**: Addressing Member Satisfaction Challenges
32:45 – **Navigating Association Dynamics**: Collaboration vs. Command-and-Control
36:12 – **Chris Vaughan’s Journey**: From Philosophy to Consulting
40:21 – **Finding Purpose in Consulting**: Helping Mission-Driven Organizations
43:59 – **Generosity in Leadership**: Instilling a Culture of Collaboration
47:43 – **Lessons from M&A**: Inspiration for a Generous Mindset
51:07 – **Recap of the Growth Framework**: Outward Focus, Introspection, and Alignment
52:21 – **Chris Vaughan’s Vision**: The Future of Sequence Consulting
53:38 – **Contact Information**: How to Reach Chris Vaughan and Sequence Consulting

Case Studies

Client SUCCESS Stories

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