Podcast: Stronger Together — Partnering for Association Transformation

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In this inspiring episode of Partnership Plus, Chris Vaughan, PhD, shares his unique journey from philosopher to co-founder of Sequence Consulting, a firm dedicated to helping associations grow and thrive. Chris dives into the transformative power of partnerships, offering examples from clients like the American Medical Association and SAE International. He explores how associations can modernize, diversify revenue, and embrace custom solutions to deliver unique member value. Whether you’re an association leader or curious about the role of partnerships in driving societal change, this conversation is filled with actionable insights and uplifting stories.

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Table of Contents

0:00 – **Introduction**: Setting the Stage for Partnerships and Associations
0:32 – **Meet Chris Vaughan**: From Philosophy to Consulting for Associations
2:01 – **Chris Vaughan’s Backstory**: A Philosopher’s Journey to Consulting
4:00 – **Forging Early Tech Partnerships**: Lessons from Microsoft and Novell
10:20 – **What Are Associations?**: Their Role in Society and Economy
12:09 – **Founding Sequence Consulting**: Chris and Lisa Vaughan’s Mission
14:59 – **Metrics for Association Success**: Growth, Retention, and Revenue
18:27 – **The Role of Partnerships**: Adapting Post-Pandemic Strategies
21:36 – **AMA’s Transformation**: A Case Study in Agile Communication
26:07 – **Pre-Competitive Collaboration**: Lessons from SAE International
31:29 – **Modernizing Associations**: Custom Partnerships for Unique Needs
33:06 – **Innovative Insurance Models**: Solving Unique Member Challenges
37:10 – **Persistence and Vision**: The AARP Origin Story
39:37 – **Advice for Associations**: Be Open to New Models and Partnerships
40:03 – **Chris Vaughan’s Leadership Lessons**: Insights on Trust and Change
42:31 – **Gratitude and Passion**: Finding Purpose in Association Work

Case Studies

Client SUCCESS Stories

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