In this inspiring episode of the *Million Dollar Relationships Podcast*, host Kevin Thompson dives deep into the transformative power of relationships with Chris Vaughan, founder of Sequence Consulting. Chris shares his journey of helping associations thrive by fostering connections, driving membership growth, and building innovative revenue models. From career-defining mentorships to groundbreaking client successes, Chris reveals how integrity, mission-driven work, and authentic relationships have shaped his career and the organizations he serves. This conversation is a must-listen for anyone interested in leveraging the principles of association leadership to drive personal and professional growth.
Table of Contents
0:00 – **Introduction**: Welcome to the Million Dollar Relationships Podcast
0:23 – **Guest Introduction**: Meet Chris Vaughan of Sequence Consulting
3:42 – **What is an Association?**: Understanding Their Role and Impact
5:51 – **Facilitating Relationships at Scale**: Associations’ Unique Purpose
6:13 – **Mission-Driven Work**: Helping Associations Grow Membership and Revenue
8:15 – **Attracting and Retaining Members**: A Unique Marketing Challenge
9:50 – **Explosive Growth Stories**: Success Metrics in Membership Growth
10:39 – **Non-Dues Revenue Explained**: Diversifying Income Streams for Associations
12:20 – **The Power of Relationships**: Chris Vaughan’s Transformational Connections
13:31 – **Key Influences**: How Bob Tipton Shaped Chris’s Career
16:36 – **Launching Sequence Consulting**: Lessons from Bob’s Integrity and Vision
20:08 – **Transformational Success**: Turning Around a Declining Medical Society
24:18 – **Lessons for For-Profit Companies**: What Businesses Can Learn from Associations
25:21 – **Call to Action**: Join Your Association and Build Relationships
26:46 – **The Importance of Genuine Care**: Building Meaningful Connections
27:34 – **Closing Remarks**: Reflections on Relationships and Impact