About Sequence

Sequence Consulting creates award-winning strategies that transform marketing and customer experience. We are experts in marketing transformation, customer experience, loyalty and retention, and data-driven insights for growth.

Founded in 2001 by former Partners in a global strategy, technology, and marketing firm, our purpose is to make the world a better place by helping leading marketers grow their business and expand their mission with cutting-edge strategies and digital innovations.

We work with prominent organizations in healthcare, membership, philanthropy, and other industries to create transformational marketing strategies that win awards, delight boards, and change the game.

The Executive Team

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Lisa (Tiede) Vaughan

CEO

Lisa is the CEO and co-founder of Sequence Consulting, helping leading associations thrive in a changing world. For more than 15 years, Lisa helps some of the country’s most respected associations grow their membership, increase engagement, and generate new revenue streams. She has earned a reputation for delivering clear, actionable solutions to complex strategic challenges. Lisa is a master of navigation, with a sharp understanding of how associations operate. She has tackled critical growth challenges for membership organizations like SAE International, AARP, the American Psychological Association (APA), and the American Medical Association (AMA). Lisa’s knack for seeing the big picture allows her to identify opportunities that clients often can’t see for themselves and she continually pushes her clients to rethink the way associations do business.

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Dr. Chris Vaughan

Chief Strategist

A co-founder of Sequence, Chris brings 26 years in global strategy and business consulting, serving top tier clients including AARP, Allstate, State Farm, Citibank, and Google. He is a leading expert in marketing platforms and membership organizations, with particular expertise in the 50+ market.
 
His consulting partnership with AARP and their service providers spans 17 years, helping them grow to more than 38 million members and $1.6 billion in annual revenue, through business planning, product development, product marketing, business development, data strategy, membership marketing, and quality control. He helped AARP conceive, plan, and launch a for-profit marketing services agency focused on the 50+ in 2013, which has since grown to more than $47 million in annual revenue, and consulted on strategy and market planning for health, pharmacy, insurance, and discount product portfolios. His team developed and drove a $30+ million co-operative multi-channel marketing and lead-generation platform for AARP’s health, insurance, and discount providers.
 
Internationally, he helped Aegon conceive and launch the first-of-its-kind 50+ marketing platform in Brazil, the Mongeral Aegon Institute of Longevity, with very strong market results. He has consulted with IBM Japan, on innovative 50+ marketplace strategies for Japan and collaborated with AARP to deliver a strategy for an innovative 50+ marketplace in Taiwan with Shin Kong Life.
Previously, Chris was a Managing Partner in the global strategy consulting firm marchFIRST, helping companies build visionary brands, business models, systems and processes. Chris served major national accounts, including Microsoft, Novell, American Airlines, and Saks Fifth Avenue, and led transformational initiatives, including new ventures, mergers and acquisitions, and groundbreaking global alliances.

Thought Leadership

School’s Out Forever. What Educators Have to Teach Us About the COVID Crisis.

We have all had to pivot in unexpected directions during the COVID crisis. Perhaps no one more than educators. Our education system has been built on a face-to-face paradigm that was instantly no longer possible. Schools across the country had to find a new way overnight. What lessons can we learn from the speed and …
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Who’s Afraid of the Big Bad Virus? How to be Intentional When You Are Scared. An Interview with Public Innovator Rich Harwood (Part 2)

Intentional choices can be hard in the best of times. What’s necessary as opposed to nice? How do we choose between things that are all necessary when we can’t have them all? How can we be confident about decisions? How can we explain our decisions to other people? These things are infinitely more difficult in …
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Do you need some new thinking for your most complicated problems? Contact Sequence today.

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