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Sequence Consulting
Association Strategy That Moves the Numbers
You bring the mission, the members, and the big goals. We help you turn that into sustained growth in membership, revenue, and impact.
If you’re rethinking how your association will grow membership, revenue, and impact, or you need a strategy to change your future, you’re not alone. That’s when association leaders call us.
For more than 25 years, association leaders have turned to Sequence when they want clear answers to hard growth questions. Together, we’ll uncover what’s holding you back, build practical strategies that fit your members and your board, and move the numbers that matter.
We lead association strategic planning, membership and revenue growth projects, and value and engagement work for organizations that want serious results.
Let’s Build What’s Next For Your Association
You don’t need a cookie-cutter plan. You need strategies that fit your members, your mission, and your board, and actually move the numbers.
When you work with us, we help you see clearly what’s driving growth and what’s quietly holding it back. Then we focus on the few changes that will make the biggest difference and turn them into practical steps your team can own.
We’ve walked this road with hundreds of associations. You get the benefit of that experience without having to learn the hard way.
Together, we use data, research, and member insight to ground every decision. We translate “big strategy” into actions your staff can execute and build momentum you can see in your results and feel in your community.
Why Leading Associations Trust Us
You want growth that lasts and a partner who understands your world. We’ve spent decades helping associations like yours find clarity, focus, and results that stick.
WE HELP YOU BUILD GROWTH THAT LASTS
The best results aren’t the ones we deliver. They’re the ones you keep creating long after we’re gone.
That’s why we don’t just hand you a strategy. We build your team’s skills, confidence, and clarity so growth becomes second nature. You’ll walk away with tools that work, frameworks your team can use every day, and a shared understanding of what drives success in your association.
Because lasting growth doesn’t come from a document. It comes from your people knowing how to make it happen.
Ready to take a clear look at what’s next?
It starts with a focused conversation about your association’s strategy for growth: where you are now, where you want to be, and what you’ve already tried. From there, we’ll be candid about whether we can help and, if so, what that could look like for you, your board, and your team.
That’s why we built Sequence—to bring clear thinking and practical strategy to organizations that make a real difference.
Watch our story to see how we put Big Strategy thinking to work for associations that lead change and create impact.
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How We Help Associations Grow
You want growth that lasts—more members, more engagement, more revenue. That’s what we build together.
Strategy & Value
We’ll help you clarify your value, align around what matters most, and focus your strategy where it counts.
Marketing & Engagement
Reach the right audiences with messages that connect and programs that keep members involved.
Membership Growth
Attract and retain the members who matter most with approaches proven to deliver lasting results.
Revenue Growth
Grow beyond dues. We’ll help you uncover new opportunities and build sustainable streams of revenue.
Big Strategy Insight. Association Focus.
Meet Chris and Lisa
After years in Big Strategy consulting, Chris and Lisa saw one clear truth: associations deserve the same caliber of strategy as Fortune 100 companies—tailored to their missions. So they built Sequence to do exactly that.
Chris Vaughan, PhD, is a philosopher turned strategist. He’s known for helping associations see challenges more clearly and turn insight into action.
Lisa Vaughan is a growth strategist who helps associations translate big goals into practical, measurable results.
Together, they’ve spent more than 25 years helping leading associations grow membership, revenue, and impact—one smart, simple step at a time.
Real Stories. Real Results. Practical Strategies You Can Put To Work.
“It’s been a dramatic impact. Transformative. Our rate of growth last year tripled. We could never have done it without Sequence.”
“Working with Sequence, our organization grew ten times over, we entered entirely new industries and expanded our industry consortia by five times. All within three years.”
“Our membership doubled in the last three years. Sequence helped us lean into our purpose, restructure our model, and reframe our value proposition to deliver what our members needed most.”
Fresh ideas. Proven strategies. Practical guidance you can use right now.
Stay current with what’s shaping association success—from member value to AI strategy to revenue innovation.`
Ready to See What’s Next for Your Association?
Let’s explore what’s possible—and what might be holding growth back.
