Association Consulting Services
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Sequence Consulting is all about helping associations grow, no matter the challenges.
We’ve got you covered with our membership consulting services, from member research that enables you to understand your community to growth planning and marketing strategies that connect with your audience. We work closely with you to create solutions that fit your unique needs, drawing on real-world experience.
Whether you’re aiming to expand your reach, engage members, or find new revenue streams, we’re here to support you with practical, long-term strategies.
Membership Consulting Services
Consulting Services for Association Growth
Research & Data Analysis
- Member Research
- Member Data Analysis
- Market Sizing and Research
- Competitive Intelligence
- Benchmarks and Best Practices
Association Growth Strategies
- Association Growth Strategies
- Strategic Planning
- Membership and Dues Models
- Non-Dues Revenue Growth
- Organizational Membership
Membership Marketing
Smart membership marketing that delivers real results
- Member Acquisition
- Engagement and Retention
- Lapsed Member Winback
- Students and Young Professionals
- Messaging and Marketing
Our Tested Process for Membership Growth Consulting
A Proven Approach to Association Growth
Our four-step process has been refined through years of experience, helping dozens of associations achieve measurable success. From uncovering deep member insights to crafting strategies that drive engagement and revenue, our data-driven approach ensures sustainable growth tailored to your organization’s unique needs.
We take a data-driven approach to uncover hidden insights about your members and prospects. Our advanced research techniques provide a deep understanding of member needs, behaviors, and motivations—fueling strategies that drive real impact.
We analyze high-performing associations to identify proven strategies, innovative ideas, and best practices that can be adapted to your organization. By benchmarking against top-tier associations, we uncover new opportunities for success.
Through a collaborative, workshop-based process, we craft compelling member value propositions and membership models. Our method ensures complete stakeholder buy-in and creates offerings that attract, engage, and retain members.
We translate insights into a clear, actionable roadmap for growth. Our strategies are built for efficiency, effectiveness, and long-term success—providing the tools and direction needed for sustainable membership and revenue expansion.
CASE STUDIES
How Our Membership Consulting Services Drive Growth
- Case Study
The Doctor Is In: How Sequence Helped the AMA Achieve Exponential Member Growth
Discover how Sequence helped the American Medical Association revitalize its membership growth through a strategic "Digital Reboot" campaign.
- Case Study
The Membership Multiplier: How Sequence Helped the Executives’ Club Double Down on Growth
Revitalize your membership growth strategy with insights from the Executives' Club of Chicago's partnership with Sequence Consulting. Discover their innovative approach for a thriving business forum.
- Case Study
From Standards to Solutions: How SAE International Multiplied Non-Dues Revenue by 10X
Discover how an innovative nonprofit business model propelled SAE International to 10x growth and industry leadership. Learn about their transformative journey here.
- Case Study
Breathing New Life into a Lapsed Base: How the American Lung Association Achieved 50% Growth
Learn how Sequence Consulting partnered with the ALA to re-engage lapsed members and win back donors. Discover their strategy for success in donor engagement.
- Case Study
Strategic Breakthrough: How APA Achieved 25% Growth & Beyond
Discover how the American Psychological Association achieved 25% membership growth and long-term success through bold, data-driven strategic planning. By aligning priorities, enhancing member engagement, and implementing innovative strategies, APA revitalized its organization and set the stage for sustained expansion.
- Case Study
Case Study: How AARP Turned Market Insight into a $43 Million Revenue Stream
Discover how AARP partnered with Sequence Consulting to launch Influent50, a revolutionary marketing agency tailored to the unique needs of the 50+ demographic.
See what others are saying about sequence
CLIENT TESTIMONIALS
“If your organization needs a strategic roadmap and to change your perspective, I would give them an A++. Their approach to working with clients is one others should emulate.”
Tim Licitra
Executive Director, IEEE Power & E
“Our membership doubled in the last three years. Sequence helped us lean into our purpose, restructure our model, and reframe our value proposition to deliver what our members needed most.”
Margaret Mueller, PhD
CEO, Executives Club of Chicago
“Working with Sequence, our organization grew ten times over, we entered entirely new industries and expanded our industry consortia by five times. All within three years.”
David Schutt, Ph.D.
CEO, SAE International
“Our results with Sequence Consulting were phenomenal. It was massively successful. They have great experience they deliver a lot of value.”
Ian King
Chief Strategy and Membership Off
Want Ideas For Association Growth?
Let's Talk!
- info@sequenceconsulting.com
