Member Research and Data Analysis
MEMBER RESEARCH AND DATA-DRIVEN INSIGHTS
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Member Research and Data Analysis
Effective associations are built on a deep understanding of their members. At Sequence Consulting, our Member Research and Data Analysis services provide the insights you need to strengthen engagement, improve retention, and drive growth.
Using advanced research methods and analytics, we uncover what matters most to your members—what drives their satisfaction, engagement, and loyalty. These data-driven insights help you refine your strategies, tailor your offerings, and create lasting value for your members. Let us help you turn data into actionable strategies that power your association’s success.
Understanding your market, members, and competitors is essential for a winning strategy. Our member research services combine qualitative and quantitative methods with advanced data analysis to give you a complete view of your association’s landscape. Whether you need market sizing, competitive insights, or industry benchmarks, we provide the critical information to make informed decisions and stay ahead. Our comprehensive research and analysis will give you the knowledge and confidence to guide your organization toward growth and success.
What do members and nonmembers really think? We have refined our qualitative research techniques specifically for associations to get beyond the surface and down to the perceptions, attitudes, and needs that make the difference in your growth.
Grounded in decades of brand and consumer research and fine-tuned for associations, our research techniques will give you an x-ray view of who your members and nonmembers are, what matters to them, and how you stack up against others.
We do data analysis that answers your most difficult questions, using analytics derived from twenty years of experience designing data solutions for the most sophisticated associations in the world.
How big is your audience and what share do you have? Market share is one of the most important benchmarks of association health. Understanding who makes up your market today and where your prospects are is a key component of growth strategy.
Some of our most powerful insights come from research into other organizations. Disciplined exploration into how other organizations succeed and what’s new possibilities there are can help reframe impossible issues into problems that can be solved.
We can evaluate what you do today against benchmarks and best practices from the most successful associations. Our 20+ years of experience give us detailed insight into how the best-of-the-best do things and the results you can achieve.
MEMBER RESEARCH SUCCESS STORIES
Reading Time: 3 minutesRevitalize your membership growth strategy with insights from the Executives' Club of Chicago's partnership with Sequence Consulting. Discover their innovative approach for a thriving business forum.
See what others are saying about sequence
“If your organization needs a strategic roadmap and to change your perspective, I would give them an A++. Their approach to working with clients is one others should emulate.”
Tim Licitra
Executive Director, IEEE Power & Energy Society
Margaret Mueller, PhD
CEO, Executives’ Club of Chicago
“Working with Sequence, our organization grew ten times over, we entered entirely new industries and expanded our industry consortia by five times. All within three years.”
David Schutt, Ph.D.
CEO, SAE International
“Our results with Sequence Consulting were phenomenal. It was massively successful. They have great experience they deliver a lot of value.”
Ian King
Chief Membership Officer, American Psycological Association
