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Sequence Consulting
.For over 20 years, we’ve helped associations break through challenges, accelerate growth, and maximize impact. With deep expertise in membership, revenue, and strategy, we partner with you to develop bold, data-driven solutions that turn vision into reality.
We help associations grow membership, revenue, and impact. With deep industry expertise and a tailored approach, we help associations increase membership, grow revenue, and drive engagement—backed by measurable results that create lasting impact. We don’t just promise growth—we deliver it.
Why Leading Associations Trust Us
Associations turn to us because we understand their world. We don’t just offer advice—we bring specialized knowledge and proven approaches that drive real progress.
Ensuring Your Team’s Success—Long After Our Work Is DoneÂ
True transformation comes from within. That’s why we equip your team with the tools, frameworks, and knowledge they need to drive growth long after our work together. We help build internal capacity, so your team can sustain success for years to come.
Let’s create your association’s future together
Watch our story to see how we bring Big Strategy thinking to membership organizations to help them achieve results they once thought impossible.
Associations are facing a turning point in 2025. Our latest whitepaper, 2025 Association Trends: What Smart Leaders Are Doing Differently, cuts through the noise to reveal what’s really happening—and what to do about it. Whether you’re planning for growth or rethinking your strategy, this is your must-read briefing for the year ahead.
Real Growth. Real Results. See What’s Possible.
“It’s been a dramatic impact. Transformative. Our rate of growth last year tripled. We could never have done it without Sequence.”
“Working with Sequence, our organization grew ten times over, we entered entirely new industries and expanded our industry consortia by five times. All within three years.”
“Our membership doubled in the last three years. Sequence helped us lean into our purpose, restructure our model, and reframe our value proposition to deliver what our members needed most.”
The Thought Partner Associations Rely On
Chris Vaughan, PhDÂ is a former Big Strategy consultant with deep expertise in strategy and marketing for association growth. As co-founder of Sequence Consulting, he has helped leading associations transform membership models, boost revenue, and drive long-term success through strategic innovation.
Lisa Vaughan is a strategic growth expert and co-founder of Sequence Consulting, specializing in helping associations overcome complex challenges and unlock new opportunities. A former Big Strategy consultant, she develops sustainable membership and revenue strategies that drive real, measurable impact.
At Sequence, we have one mission: to help associations grow membership and revenue
Specializing in association growth—And Nothing Else
We work exclusively with membership organizations, helping them navigate change, strengthen their value proposition, and drive sustainable growth. Our deep industry expertise means we understand the unique challenges associations face—whether it’s engaging members, diversifying revenue, or adapting to shifting market dynamics.Â
Our insights and strategies work because we know what makes associations successful.
Fresh InsightS. Proven Strategies.
We don’t believe in one-size-fits-all solutions. As your trusted thought partners, we work alongside your team to uncover new opportunities, solve complex challenges, and build solutions that drive measurable results.Â
Our approach blends fresh, outside-the-box thinking with data-driven insights and industry best practices—ensuring your association thrives today and has a strong foundation for long-term growth.
Let’s build a great future for your association—together
We help associations break through barriers, attract more members, and create lasting value. Our proven strategies don’t just boost numbers—they build stronger communities, increase retention, and unlock new revenue streams. See how we can help your association grow and thrive
Smart Growth Strategies You Can Start Using Today
Client Testimonials
“If your organization needs a strategic roadmap and to change your perspective, I would give them an A++. Their approach to working with clients is one others should emulate.”
Tim Licitra
Executive Director, IEEE Power & Energy Society
“Our membership doubled in the last three years. Sequence helped us lean into our purpose, restructure our model, and reframe our value proposition to deliver what our members needed most.”
Margaret Mueller, PhD
CEO, Executives Club of Chicago
“Working with Sequence, our organization grew ten times over, we entered entirely new industries and expanded our industry consortia by five times. All within three years.”
David Schutt, Ph.D.
CEO, SAE International
“Our results with Sequence Consulting were phenomenal. It was massively successful. They have great experience they deliver a lot of value.”
Ian King
Chief Strategy Officer, American Psychological Association
