Working with us is like hiring a team of top-notch association growth executives focused on your success.
The most successful associations trust us as their advisors for association membership and non-dues revenue growth.
Solutions for Association Success
What We Deliver For You
Growth was flat. Young physicians were not joining. AMA spent more and more on marketing with less and less to show for it. Many physicians viewed them unfavorably. Start-up competitors were making serious inroads.
Can A New Member Value Proposition Help Double Membership? Here's How We Helped The Executive's Club of Chicago Do It. The Executives' Club of Chicago had to urgently revitalize its membership. One of America's top business forums, their value proposition had…
Can An Association Grow the Member Base by 50% with Welcome Stream and Winback? Here's How We Helped The American Lung Association Do It. The American Lung Association had a subscriber base problem. Over time, more and more donors had disengaged…
Can You Get Near 100% Alignment on a Nonprofit Strategy? Here's How We Helped American Psychological Association Do It. The American Psychological Association had to make a significant strategic shift -- and get the membership aligned behind it. That was…
AARP had looked for new revenue sources without real success. How could they use all of their unique assets to do something the market really needed? What is the right model for that? How can we make it successful?
Chris Vaughan and Lisa Vaughan
Our mission is to help Associations Grow Membership and Revenue
We left our careers as senior partners in a Big Strategy firm to bring better consulting to non-profit organizations. We launched Sequence in 2001, focused exclusively on association growth. We have never looked back.
In our former lives, Chris was a high-level consultant on strategy, technology, and marketing to Global 1000 companies.
Lisa was a senior executive, working with CEOs and Boards of Directors on growth strategy, organizational change, and corporate development.
We believe in the work non-profits do, and we both serve as Board and Committee Chairs for several non-profits.
Our vision is a world where all associations grow and thrive to excel at serving their missions.