Recent blog posts

Mission of the Moment? Or the Moment for Mission?

Associations are always “mission first” in word and often indeed, but many have led less and less with mission in their efforts to revitalize their membership. Better member experience and enhancing the member value equation have been the guiding lights for association growth and rightly so. In membership messaging, mission is often relegated to a …

Read More
double-right

Stuck in the Middle with You: A New Vision for Associations

Membership organizations are trusted and beloved middlemen. They convene people, connect resources, curate content, mediate conversations. Or at least they used to do. Things have changed. For as long as we can remember, membership organizations were an exclusive mediator, providing access to resources that were hard, perhaps impossible, to find elsewhere. Information, services, political influence, …

Read More
double-right

Affinity Offers: The End of the World as We Know It?

The Future Is Not What It Used to Be Are affinity programs a thing of the past? Or of a future that looks very different? One thing is for sure: Things have changed. For as long as any of us can remember, membership organizations have offered third-party products to their members. Usually at a discount …

Read More
double-right

Sequence's breadth of understanding the membership model is unparalleled.

Revitalizing an Outdated Business Model

Learn more

Transforming Brand Membership Marketing

Learn more

Defining a Modern CRM Solution for a Complex Organization

Learn more

Do you need some new thinking for your most complicated problems? Contact Sequence today.

Get in Touch