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nonprofit consultants
Expert Thought Partners for Association Growth
Working with us is like hiring a team of top-notch association growth executives focused on your success.
The most successful associations trust us as their advisors for association membership and non-dues revenue growth.
Association Consulting Services
Solutions for Association Success
Market and Member Research
Our specialized market and member research techniques unlock hidden opportunities to grow membership.
Qualitative Research
Quantitative Research
Advanced Data Analytics
Market Research
Competitive Intelligence
Thought Leaders and Influencers
Benchmarks and Best Practices
LEARN MORE Quantitative Research
Advanced Data Analytics
Market Research
Competitive Intelligence
Thought Leaders and Influencers
Benchmarks and Best Practices
Membership Strategy
Our innovative way of thinking about membership strategies can change your trajectory to grow membership.
Strategic Planning
Group and Corporate Membership
Membership Model Modernization
Membership Maturity Mapping℠
Young Member Strategies
Non-Dues Revenue Growth
Product and Service Innovation
LEARN MORE Group and Corporate Membership
Membership Model Modernization
Membership Maturity Mapping℠
Young Member Strategies
Non-Dues Revenue Growth
Product and Service Innovation
Membership Marketing
Award-winning Membership Marketing to transform your brand and the way you grow membership.
Membership Brand Transformation
Membership Segmentation
Member Recruitment
Member Retention
Young Member Growth
Membership Marketing Automation
Digital Marketing
LEARN MORE Membership Segmentation
Member Recruitment
Member Retention
Young Member Growth
Membership Marketing Automation
Digital Marketing
ASSOCIATION SUCCESS STORIES
What We Deliver For You
Growth was flat. Young physicians were not joining. AMA spent more and more on marketing with less and less to show for it. Many physicians viewed them unfavorably. Start-up competitors were making serious inroads.
Can A New Member Value Proposition Help Double Membership? Here's How We Helped The Executive's Club of Chicago Do It. The Executives' Club of Chicago had to urgently revitalize its membership. One of America's top business forums, their value proposition had…
SAE International makes its mission to serve the entire industry, automotive, aerospace, and off-road. They sought to make a much larger impact on the industry as a whole than they did as a membership organization.
Can An Association Grow the Member Base by 50% with Welcome Stream and Winback? Here's How We Helped The American Lung Association Do It. The American Lung Association had a subscriber base problem. Over time, more and more donors had disengaged…
Can You Get Near 100% Alignment on a Nonprofit Strategy? Here's How We Helped American Psychological Association Do It. The American Psychological Association had to make a significant strategic shift -- and get the membership aligned behind it. That was…
AARP had looked for new revenue sources without real success. How could they use all of their unique assets to do something the market really needed? What is the right model for that? How can we make it successful?
TESTIMONIALS
It’s been a dramatic impact. Transformative. Our rate of growth last year doubled. They’ve been critical in achieving what we have in two years. We could never have done it without Sequence Consulting.
We launched a new business from zero and grew it to $47 million in three years. We could have never done it without Sequence Consulting.
Our results with Sequence Consulting were phenomenal. It was massively successful. They have great experience they deliver a lot of value and I recommend them.
What Sequence Consulting delivers is excellence. I’d recommend them for anything related to the strategy of the organization.
Sequence Consulting helped us make a leap – and we’re grateful for it. We got much greater clarity about our value proposition and a strategy we’re still using years later.
Sequence has extensive not-for-profit experience expertise. They made the project a complete success for our organization.
Most companies have that one really great consulting experience. Sequence Consulting is that one-in-a-million consulting group.
Working with Sequence our organization grew 10 times over, we entered entirely new and emerging industries, and we expanded our industry consortia by five times industry consortia. All within three years.
I recommend Sequence Consulting for their non-traditional approach to solving problems. They understand my culture and the realities I’m facing and they come up with practical solutions that I can actually implement.
I think of Sequence Consulting as the paradigm busters. We get superior thinking every time.
Sequence Consulting is the kind of consulting firm that adds value and totally gets it. They figure out things that have never been done before that have repercussions for years.
Our strategic planning with Sequence Consulting was incredibly successful. They gave us great confidence that where we ended up was the right place for the organization.
I look to Sequence Consulting when I have a really tough puzzle and need actionable recommendations. If your challenge is understanding a thorny problem, getting internal consensus, and moving forward, Sequence is your people.
Other firms fly at 100,000 feet; Sequence Consulting tells you how to land the plane. I say: here is my idea, and Sequence takes it and runs.
Sequence Consulting brought focused expertise to our partnership and they invested in our success. We are a complex organization. Sequence helped us leverage our unique differences with ease to create new growth opportunities.
When we needed help evaluating marketing automation Sequence Consulting led the way. They developed the business case and they helped us identify the fastest path to revenue and profit.
Sequence gave us an entirely new way to think about our business that created exciting opportunities. They gave us the confidence to move forward and showed us the way. Our organization is dedicated to creating transformational change. Sequence Consulting has been transformational.
They helped us chart a strategic path that empowered our team and produced better than expected results. We are still benefiting from their work years later.
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NONPROFIT CONSULTING EXPERTS
Chris Vaughan and Lisa Vaughan
Our mission is to help Associations Grow Membership and Revenue
We left our careers as senior partners in a Big Strategy firm to bring better consulting to non-profit organizations. We launched Sequence in 2001, focused exclusively on association growth. We have never looked back.
In our former lives, Chris was a high-level consultant on strategy, technology, and marketing to Global 1000 companies.
Lisa was a senior executive, working with CEOs and Boards of Directors on growth strategy, organizational change, and corporate development.
We believe in the work non-profits do, and we both serve as Board and Committee Chairs for several non-profits.
Our vision is a world where all associations grow and thrive to excel at serving their missions.