We Grow


We’ve focused exclusively on association growth for over twenty years. We work with growth-focused professional and trade associations of all sizes, including many of the world’s largest and most successful membership organizations.

Ten of the twenty largest associations TRUST SequencE


Thought Partners for Association Growth

The most successful professional and trade associations trust us as their thought partners for membership and revenue growth.

Working with us is like hiring a team of top-notch association growth executives focused on your success.


Expert Association Consulting To
Grow Revenue & Membership

Research Association Growth

Research and Data Insights

Powerful, data-driven insights unlock new opportunities for growth.

Research and Data Insights

  • Qualitative and Quantitative Research
  • Advanced Data Analytics
  • Market Sizing
  • Competitive Intelligence
  • Cost-to-Serve Analysis
  • Benchmarks and Best Practices

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Output Onlinejpgtools Association Growth

Growth Strategy

Innovative strategies designed for explosive growth.

Membership Strategy

  • Organizational Membership Models
  • Membership Model Innovation
  • Member Dues Optimization
  • Membership Maturity Model℠
  • Non-Dues Revenue Growth
  • Right-to-Win Value Proposition℠
  • Member Value Scorecard℠

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Output Onlinejpgtools 1 Association Growth

Membership Marketing

Award-winning marketing that delivers best-in-class results.

Growth Marketing

  • New Member Acquisition
  • Engagement and Retention
  • Value-Based Segmentation
  • Renewal and Winback
  • Young Professional Member Growth
  • Student Retention
  • Proof Points℠ Messaging

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Chris Lisa Sequence Association Growth

Chris Vaughan and Lisa Vaughan

Our Mission Is To Help Associations Grow Membership and Revenue

We believe associations change the world; by helping them get better, we make the world a better place. 

We left our careers as senior partners in a Big Strategy firm to bring better consulting to membership organizations. 

Chris was a high-level consultant on strategy, technology, and marketing to Global 1000 companies in our former lives. Lisa was a senior executive, working with CEOs and Boards of Directors on growth strategy, organizational change, and corporate development. 

We launched Sequence in 2001, focused exclusively on association growth. We have never looked back. 


Client Growth Case Studies

Reading Time: 3 minutes Growth was flat. Young physicians were not joining. AMA spent more and more on marketing with less and less to show for it. Many physicians viewed them unfavorably. Start-up competitors were making serious inroads.

Reading Time: 2 minutes The Executives’ Club of Chicago had to urgently revitalize its membership. One of America’s top business forums, their value proposition had changed very little in over 100 years

Reading Time: 3 minutes SAE International makes its mission to serve the entire industry, automotive, aerospace, and off-road. They sought to make a much larger impact on the industry as a whole than they did as a membership organization.