The most successful professional and trade associations trust us as their partners for membership and non-dues revenue growth.
Half of the twenty largest associations are Sequence clients.
Working with us is like hiring a team of top-notch association growth executives focused on your success.
How We Grow Membership and Revenue
The Results We Deliver
Growth was flat. Young physicians were not joining. AMA spent more and more on marketing with less and less to show for it. Many physicians viewed them unfavorably. Start-up competitors were making serious inroads.
How We Helped The Executive's Club of Chicago Double Their Membership The Executives' Club of Chicago had to urgently revitalize its membership. One of America's top business forums, their value proposition had changed very little in over 100 years, and their…
SAE International makes its mission to serve the entire industry, automotive, aerospace, and off-road. They sought to make a much larger impact on the industry as a whole than they did as a membership organization.
How We Helped The American Lung Association Double Their Subscriber Base The American Lung Association had a subscriber base problem. Over time, more and more donors had disengaged with ALA, to the point that 75% of their donor file had not…
A New Strategy Helped American Psychological Association Grow By 25% The American Psychological Association had to make a significant strategic shift -- and get the membership aligned behind it. But, of course, that was easier said than done. APA’s 146,000…
AARP had looked for new revenue sources without real success. How could they use all of their unique assets to do something the market really needed? What is the right model for that? How can we make it successful?
Chris Vaughan and Lisa Vaughan
Our Mission is to Help Associations Grow Membership and Revenue
We left our careers as senior partners in a Big Strategy firm to bring better consulting to membership organizations. We believe associations change the world, and by helping them be better, we make the world a better place.
We launched Sequence in 2001, focused exclusively on association growth. We have never looked back.
Chris was a high-level consultant on strategy, technology, and marketing to Global 1000 companies in our former lives.
Lisa was a senior executive, working with CEOs and Boards of Directors on growth strategy, organizational change, and corporate development.
We believe in the work non-profits do and serve as members and chairs of several nonprofit boards.
Our vision is a world where all associations grow and thrive to excel at serving their missions.