Recent blog posts

An Offer They Can’t Refuse?

Ask association members why they don’t renew and two in three will say lack of value for the price. Half of them also say lack of engagement or “I forgot”, which are just another way of voting on your value with their feet.   How can you make membership an offer they can’t refuse?   …

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Millennials Are Aliens From Outer Space and Other Misconceptions About Generation Y

In 2015, millennials surpassed Generation X to become the largest population in the workforce. While the majority of the workforce is getting younger, most membership organizations are seeing the average age of their membership go up. In response to this troubling trend, associations are prioritizing the attraction of young members. After all, young members are their …

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Mission of the Moment? Or the Moment for Mission?

Associations are always “mission first” in word and often indeed, but many have led less and less with mission in their efforts to revitalize their membership. Better member experience and enhancing the member value equation have been the guiding lights for association growth and rightly so. In membership messaging, mission is often relegated to a …

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