Associations are always “mission first” in word and often indeed, but many have led less and less with mission in their efforts to revitalize their membership. Better member experience and enhancing the member value equation have been the guiding lights for association growth and rightly so. In membership messaging, mission is often relegated to a …

Membership organizations are trusted and beloved middlemen. They convene people, connect resources, curate content, mediate conversations. Or at least they used to do. Things have changed. For as long as we can remember, membership organizations were an exclusive mediator, providing access to resources that were hard, perhaps impossible, to find elsewhere. Information, services, political influence, …

The Future Is Not What It Used to Be Are affinity programs a thing of the past? Or of a future that looks very different? One thing is for sure: Things have changed. For as long as any of us can remember, membership organizations have offered third-party products to their members. Usually at a discount …