Eighty percent of executives say creating an “outside in” culture is a high priority for the future. Outside is where the good stuff happens. Buyers buy. Inventors invent. Competitors compete. An outward-focused organization has its eyes on the action and sees what’s happening now and what’s coming down the pike. Equally important, it sees itself …

If you had it to do all over again, what would you change? It sounds like the ultimate idle question. Because you can’t turn back the clock, right? But what if it is not? What if you can? At some point in the life of a successful organization it becomes an “institution.” It is a …

A marketing leader once told me: “More is more.” As in, more prospects, more offers, more communications. More stuff. Maybe true, if resources are unlimited. But resources are always limited. So when can less be more? When you focus. There are two big ways to focus and two “vision tests” to ask how focused you …