Recent blog posts

(Just Like) Starting Over. How Reliving the Past Can Change Your Future

If you had it to do all over again, what would you change? It sounds like the ultimate idle question. Because you can’t turn back the clock, right? But what if it is not? What if you can? At some point in the life of a successful organization it becomes an “institution.” It is a …

Read More
double-right

I Have Got My Mind Set on You: The Magical Power of Member Focus

A marketing leader once told me: “More is more.” As in, more prospects, more offers, more communications. More stuff. Maybe true, if resources are unlimited. But resources are always limited. So when can less be more? When you focus. There are two big ways to focus and two “vision tests” to ask how focused you …

Read More
double-right

An Offer They Can’t Refuse?

Ask association members why they don’t renew and two in three will say lack of value for the price. Half of them also say lack of engagement or “I forgot”, which are just another way of voting on your value with their feet.   How can you make membership an offer they can’t refuse?   …

Read More
double-right

Sequence's breadth of understanding the membership model is unparalleled.

Exploring International Markets

Learn more

Revitalizing an Outdated Business Model

Learn more

Transforming the Membership Brand

Learn more

Do you need some new thinking for your most complicated problems? Contact Sequence today.

Get in Touch