WE HELP ASSOCIATIONS GROW MEMBERSHIP, STRENGTHEN REVENUE, AND CLARIFY THEIR FUTURE

Clients come to us when growth stalls, member value blurs, revenue needs to grow, and the next move is not obvious.

Associations come to Sequence when familiar growth strategies stop producing the same results. We help leaders make sense of what is changing, sharpen the value proposition, and build a stronger path to growth, revenue, and long-term relevance.

Our strategies have helped associations triple growth, double membership, and expand nondues revenue 10X.

Explore Our Services

See how we help associations grow membership, revenue, and impact.

View Case Studies

See how clients achieved transformational growth through better strategy and stronger models.

Read 2026 Trends

Explore six imperatives shaping association strategy now.

Association Consultants Trusted by 12 of the Top 20 Organizations

Sequence Consulting 

Association Growth Experts

We help associations grow by seeing opportunities others don’t.

 

What We Help You See

A growth strategy works when you see what’s really driving results. We help you replace assumptions with insight so you can make decisions with clarity and conviction.

 

Where We Focus

We focus on the areas that matter most:

Strategy

Sharper direction, aligned decisions, and priorities that move you forward.

Membership

A clearer understanding of member value, deeper engagement, and models that attract and retain.

Revenue

Stronger, more resilient revenue streams that reduce risk and support your mission.

 

 

What You’ll Uncover

 

      • What members and customers truly value
      • What’s fueling or limiting retention, engagement, and revenue
      • Which strategic choices will create the greatest lift

 

Why Associations Trust Sequence

Leaders trust Sequence for clear thinking, grounded insight, and strategies that deliver lasting results. They value our independence, our candor, and a way of working that brings clarity to every decision.

Our strategies have delivered 3X membership growth, 10X revenue expansion, and dramatic increases in engagement.

 

The Results Clarity and Strategy Can Deliver

What Association Leaders Say About the Results We Deliver

Leaders rely on us for clarity and results that move their organizations forward. Here’s what they say about the outcomes we achieved together.

Case Studies

Proven Impact

Here’s what associations can achieve when they work with us.

Associations Change the World. We Help Them Do It.

Why We Built Sequence

We built Sequence to bring clear thinking and practical strategy to associations doing work that matters. Here’s a quick look at how we approach growth, how we partner with leaders, and the results associations count on.

Chris & Lisa Vaughan

Big Strategy Insight. Association Focus.

After successful careers in Big Strategy consulting, Chris and Lisa launched Sequence in 2001 to bring serious strategic thinking to organizations doing work that matters.

Chris Vaughan PhD Association Expert
Lisa Vaughan Association Expert

Chris Vaughan, PhD Co-Founder and Chief Strategy Officer

 

Chris brings a philosopher’s clarity and a strategist’s discipline. He helps associations cut through noise, get to the heart of an issue, and make decisions they can stand behind.

 

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Lisa Vaughan 
Co-Founder and CEO

 
 

Lisa has a gift for making big goals feel possible. She helps teams sort out what matters most, build plans they can own, and keep moving even when the work gets complex.

 

Connect with Lisa on LinkedIn

A Partnership Built on Purpose

For more than twenty-five years, Chris and Lisa have helped associations sharpen strategy, accelerate growth, and make better decisions. Every engagement is a chance to solve real problems alongside leaders who care deeply about getting it right.

Don't Miss: Exclusive Association Trends Report

What’s coming next for associations? These are the trends every leader should be watching and acting on.

Ready to See What's Next for Your Association?

We help associations achieve results that last — from tripling growth to transforming revenue.