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Association Growth Consultants
Expert Thought Partners for Association Growth
The most successful professional and trade associations trust us as their partners for membership and non-dues revenue growth.
Half of the twenty largest associations are Sequence clients.
Working with us is like hiring a team of top-notch association growth executives focused on your success.
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Association Growth Services
How We Grow Membership and Revenue
Market and Member Research
Our specialized Market and Member Research techniques unlock hidden opportunities to grow membership.
Qualitative Research
Quantitative Research
Advanced Data Analytics
Market Research
Competitive Intelligence
Thought Leaders and Influencers
Benchmarks and Best Practices
LEARN MORE Quantitative Research
Advanced Data Analytics
Market Research
Competitive Intelligence
Thought Leaders and Influencers
Benchmarks and Best Practices
Membership Strategy
Our innovative way of thinking about Membership Strategies can change your trajectory to grow membership.
Member Value Proposition
Group and Corporate Membership
Membership Model Modernization
Pricing Strategies
Membership Maturity Mapping℠
Non-Dues Revenue Growth
LEARN MORE Group and Corporate Membership
Membership Model Modernization
Pricing Strategies
Membership Maturity Mapping℠
Non-Dues Revenue Growth
Membership Marketing
Award-winning Membership Marketing to transform your brand and the way you grow membership.
Membership Brand Transformation
Positioning and Messaging
Membership Segmentation
Member Recruitment and Retention
Young Member Growth
Membership Marketing Automation
Digital Marketing
LEARN MORE Positioning and Messaging
Membership Segmentation
Member Recruitment and Retention
Young Member Growth
Membership Marketing Automation
Digital Marketing
Association Growth Stories
The Results We Deliver
Growth was flat. Young physicians were not joining. AMA spent more and more on marketing with less and less to show for it. Many physicians viewed them unfavorably. Start-up competitors were making serious inroads.
How We Helped The Executive's Club of Chicago Double Their Membership The Executives' Club of Chicago had to urgently revitalize its membership. One of America's top business forums, their value proposition had changed very little in over 100 years, and their…
SAE International makes its mission to serve the entire industry, automotive, aerospace, and off-road. They sought to make a much larger impact on the industry as a whole than they did as a membership organization.
How We Helped The American Lung Association Double Their Subscriber Base The American Lung Association had a subscriber base problem. Over time, more and more donors had disengaged with ALA, to the point that 75% of their donor file had not…
A New Strategy Helped American Psychological Association Grow By 25% The American Psychological Association had to make a significant strategic shift -- and get the membership aligned behind it. But, of course, that was easier said than done. APA’s 146,000…
AARP had looked for new revenue sources without real success. How could they use all of their unique assets to do something the market really needed? What is the right model for that? How can we make it successful?
TESTIMONIALS
It’s been a dramatic impact. Transformative. Our rate of growth last year doubled. They’ve been critical in achieving what we have in two years. We could never have done it without Sequence.
Our results with Sequence Consulting were phenomenal. It was massively successful. They have great experience they deliver a lot of value.
What Sequence Consulting delivers is excellence. I’d recommend them for anything related to the organization's strategy.
Sequence helped us make a leap – and we’re grateful for it. We got much greater clarity about our value proposition and a strategy we’re still using years later.
Sequence has extensive not-for-profit expertise. They made the project a complete success for our organization.
Most companies have that one really great consulting experience. Sequence Consulting is that one-in-a-million consulting group.
Working with Sequence, our organization grew ten times over, we entered entirely new industries and expanded our industry consortia by five times. All within three years.
I recommend Sequence Consulting for their non-traditional approach to solving problems. They understand my culture and the realities I’m facing, and they come up with practical solutions I can implement.
I think of Sequence as the paradigm busters. We get superior thinking every time.
Sequence Consulting is the kind of firm that adds value and totally gets it. They figure out things that have never been done before that have repercussions for years.
We took a new business from zero and grew it to $47 million in three years. We could have never done it without Sequence Consulting.
Our strategic planning with Sequence was incredibly successful. They gave us great confidence that where we ended up was the right place for the organization.
I look to Sequence Consulting when I have a tough puzzle and need actionable recommendations. If your challenge is understanding a thorny problem, getting internal consensus, and moving forward, Sequence is your people.
Other firms fly at 100,000 feet; Sequence tells you how to land the plane. I say: here is my idea, and Sequence takes it and runs.
Sequence brought focused expertise to our partnership and invested in our success. We are a complex organization. Sequence helped us easily leverage our unique differences to create new growth opportunities.
When we needed help evaluating marketing automation, Sequence Consulting led the way. They developed the business case, and they helped us identify the fastest path to revenue and profit.
Sequence gave us an entirely new way to think about our business. They gave us the confidence to move forward and showed us the way. Our organization is dedicated to creating transformational change. Sequence Consulting has been transformational.
Sequence helped us chart a strategic path that empowered our team and produced better-than-expected results. We are still benefiting from their work years later.
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Association Growth Experts
Chris Vaughan and Lisa Vaughan
Our Mission is to Help Associations Grow Membership and Revenue
We left our careers as senior partners in a Big Strategy firm to bring better consulting to membership organizations. We believe associations change the world, and by helping them be better, we make the world a better place.
We launched Sequence in 2001, focused exclusively on association growth. We have never looked back.
Chris was a high-level consultant on strategy, technology, and marketing to Global 1000 companies in our former lives.
Lisa was a senior executive, working with CEOs and Boards of Directors on growth strategy, organizational change, and corporate development.
We believe in the work non-profits do and serve as members and chairs of several nonprofit boards.
Our vision is a world where all associations grow and thrive to excel at serving their missions.