If you had it to do all over again, what would you change? It sounds like the ultimate idle question. Because you can’t turn back the clock, right? But what if it is not? What if you can? At some point in the life of a successful organization it becomes an “institution.” It is a …

A marketing leader once told me: “More is more.” As in, more prospects, more offers, more communications. More stuff. Maybe true, if resources are unlimited. But resources are always limited. So when can less be more? When you focus. There are two big ways to focus and two “vision tests” to ask how focused you …

Ask association members why they don’t renew and two in three will say lack of value for the price. Half of them also say lack of engagement or “I forgot”, which are just another way of voting on your value with their feet.   How can you make membership an offer they can’t refuse?   …