The AMA doubled its membership growth rate after partnering with Sequence. See the behavior-based segmentation and storytelling strategy that turned physician apathy into record membership.
The AMA doubled its membership growth rate after partnering with Sequence. See the behavior-based segmentation and storytelling strategy that turned physician apathy into record membership.
The AMA was reaching just 1% of employed physicians — because the membership model was built for a world that no longer existed. See how a new health system model drove record total membership.
AARP understood the 50+ consumer better than any organization on earth — and brands were failing to reach that audience. See how they turned that expertise into a $43 million marketing agency in three years.
SAE had an asset no competitor could replicate. See how they built a new business around it and grew non-dues revenue tenfold in three years.
The Executives' Club of Chicago doubled membership in three years. See the innovative engagement strategy we developed to restructure their model and reframe their value proposition.
ACR grew membership 50% in three years by rebuilding its model around how rheumatology is actually practiced — as a team. See how that shift nearly tripled interprofessional membership.
APA's strategic plan passed with 98% of the vote — then drove 25% membership and revenue growth through COVID. See how the process made the difference, not just the plan.
The ADA had lost half its members over five years with no sign the decline was slowing. See how a rebuilt value proposition, new international strategy, and a retention overhaul stopped the fall and reversed the trajectory.
The American Lung Association had 2.3 million lapsed donors sitting untouched in its CRM. See how a segmented winback campaign and a new welcome stream reactivated 300,000 of them and grew the active file 50%.
ASHP wasn't in crisis — but the signals were there. See how a proactive 10-point membership strategy addressed rising churn and structural vulnerabilities before they became problems that were harder to solve.
IHLA's board and dues model were holding the organization back. See how a top-to-bottom restructuring unlocked new membership tiers, fairer pricing, and stronger partner revenue.
A pharmaceutical trade association had the relationships, the CRM, and the targets. What it was missing was the process. See how a structured recruitment system delivered three times the membership goal.
Association strategic planning helps organizations clarify priorities, align leadership, and turn strategy into action. Sequence helps associations build strategic plans grounded in evidence, shaped by real choices, and designed to strengthen membership, revenue, and long-term impact.
Talk with us about your growth challenge, and we’ll help you identify which examples are most relevant to your goals.