The AMA doubled its membership growth rate after partnering with...
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For more than twenty-five years, we’ve helped associations grow membership, strengthen revenue, and make better strategic decisions. We left successful careers in big strategy consulting to build a firm focused exclusively on this work, because associations were doing too much that mattered to be served by generalists or afterthoughts.
Sequence is not a broad consulting firm with an association practice. It is a firm built around association growth from the beginning. That focus is why leaders at some of the largest and most respected associations in the world have trusted us with their hardest problems.
Associations make modern life possible. They set the standards that keep industries safe, advance the science that improves health, and support the professionals who hold entire systems together. Our clients’ industries would not exist in their current form without the associations that lead them.
That work matters. It shapes policy, guides innovation, and strengthens the fabric of society. When associations thrive, entire fields move forward.
We built Sequence to help that happen.
By giving associations clarity, strategy, and the ability to grow with confidence, we help them create the impact their missions demand. Helping associations succeed isn’t just our business. It’s how we help make the world work better.
A world where all associations thrive and excel at serving their missions.
To help associations grow membership, revenue, and impact.
We give you clarity you can act on and strategy you can trust. No guesswork. No noise. Just the insight and direction you need to move forward with confidence.
I feel like they’ve customized their consultancy around my organization. Will they have a lasting impact on what we do and how we do it? 100%.
Every engagement begins by listening. We immerse ourselves in your world, your members, and your challenges. From there, we shape strategy that is clear, workable, and aligned with the forces driving value.
We guide clients through disciplined steps:
Clients often tell us the same thing: “You helped us see the path we couldn’t see before.”
Cofounder and Chief Strategy Officer
Chris is a strategist who brings a rare mix of intellectual rigor and practical insight to association leadership. Trained as a philosopher and seasoned as a senior leader in one of the world’s premiere strategy firms, he has spent more than twenty-five years helping associations grow by understanding what truly drives member behavior.
His work has guided board decisions, reshaped member value, strengthened financial resilience, and set strategic direction for many of the largest and most influential associations in the country. Clients rely on Chris for clarity in complex moments and for the confidence that comes from seeing the path forward.
Cofounder and CEO
Lisa is a strategist and change advisor known for her ability to turn complex challenges into clear, workable solutions. She began her career leading major transformation initiatives for global corporations, then co-founded Sequence to bring that same level of discipline and execution to the association sector.
Her strength lies in understanding how organizations move, where alignment breaks down, and what leaders need to advance strategy with momentum. Associations trust Lisa for her steady judgment, her ability to build consensus, and her talent for translating strategy into progress people can feel.
Our work helps associations unlock meaningful, measurable progress, from tripling membership growth to 10X-ing non-dues revenue and doubling membership.
And the results speak for themselves.
The AMA doubled its membership growth rate after partnering with...
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Read MoreIf you want more clarity, stronger member value, or a path to sustainable growth, we’ve helped associations triple membership growth, 10X non-dues revenue, and double membership. We’re here to help you move forward with confidence.