Sequence Consulting
For over 20 years, we’ve helped associations break through barriers, accelerate growth, and unlock their full potential. With deep expertise in membership, revenue, and strategy, we partner with you to create bold, data-driven solutions that bring your vision to life.
Sequence Consulting helps associations grow stronger, more sustainable, and more valuable to their members. With deep industry expertise and a tailored approach, we deliver solutions that grow membership, increase revenue, and create lasting impact.
Why the Leading Associations Trust Us
Associations turn to us because we understand their world. We don’t just offer advice—we bring the specialized knowledge and proven approaches that drive real progress.
Elevate Your Team for Long-Term Success
True transformation doesn’t come from outside expertise—it comes from within. That’s why we equip your team with the insights, tools, and frameworks they need to sustain your growth long after our work together. We help you build your internal capacity, so your team can confidently drive success for years to come.
Let’s create your association’s future together.
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For over two decades, Sequence Consulting has helped associations grow smarter, faster, and stronger by redefining membership, increasing engagement, and unlocking new revenue.
Watch our story to see how we bring Big Strategy thinking to membership organizations, helping them achieve results they once thought impossible
Are you struggling to be your members' first choice? Learn how to stand out in a crowded market and become the organization they can't live without.
Our Results: Explosive Association Growth
“It’s been a dramatic impact. Transformative. Our rate of growth last year tripled. We could never have done it without Sequence.”
“Working with Sequence, our organization grew ten times over, we entered entirely new industries and expanded our industry consortia by five times. All within three years.”
“Our membership doubled in the last three years. Sequence helped us lean into our purpose, restructure our model, and reframe our value proposition to deliver what our members needed most.”
A Thought Partner for Your Association
Chris Vaughan, PhD is a former Big Strategy consultant who brings sharp strategic thinking and deep marketing expertise to association growth. As co-founder of Sequence Consulting, he has helped leading associations transform their membership models, increase revenue, and achieve long-term success.
Lisa Vaughan is a seasoned strategist and co-founder of Sequence Consulting, with a track record of helping associations navigate complex challenges and unlock new growth opportunities. Drawing on her background in Big Strategy consulting, she specializes in creating sustainable membership and revenue strategies that deliver real impact.
At Sequence, we have one mission: to help associations grow membership and revenue. Our vision is a world where all associations thrive and excel at serving their missions.
For more than two decades, we’ve worked exclusively with membership organizations, helping them navigate change, strengthen their value proposition, and drive sustainable growth. Our deep industry expertise means we understand the unique challenges associations face—whether it’s engaging members, diversifying revenue, or adapting to shifting market dynamics. We bring insights and strategies that work because we know what makes associations successful.
Fresh Perspectives, Proven ANSWERS
We don’t believe in one-size-fits-all solutions. As your trusted thought partners, we work alongside your team to uncover new opportunities, solve complex challenges, and build solutions that drive measurable results. Our approach blends fresh, outside-the-box thinking with data-driven insights and industry best practices—ensuring your association thrives today while laying the foundation for your long-term success.
Let’s build a great future for your association—together.
We deliver real, high-impact results to help your association grow and thrive. Whether it’s accelerating membership growth or creating new revenue streams, our strategies are built around your unique goals to make a real difference. Here’s how our association consultants can help you create transformative change and enduring success.
Dues structures that balance revenue potential with accessibility, maximizing member value perception.
Learn How You Can Accelerate Your Growth
See what others are saying about sequence
“If your organization needs a strategic roadmap and to change your perspective, I would give them an A++. Their approach to working with clients is one others should emulate.”
Tim Licitra
Executive Director, IEEE Power & Energy Society
Margaret Mueller, PhD
CEO, Executives Club of Chicago
“Working with Sequence, our organization grew ten times over, we entered entirely new industries and expanded our industry consortia by five times. All within three years.”
David Schutt, Ph.D.
CEO, SAE International
“Our results with Sequence Consulting were phenomenal. It was massively successful. They have great experience they deliver a lot of value.”
Ian King
Chief Strategy Officer, American Psychological Association