We Grow Associations

Association Growth Experts

We’ve been helping associations thrive for over twenty years. No matter your size – from scrappy startups to industry giants – we’ve partnered with growth-focused professional and trade associations to achieve amazing things.

Expert Association ConsultING

Thought Partners for Association Growth

Grow Membership and Revenue With Expert Association Consultants

Do you want to unlock explosive growth for your association? We help you craft winning strategies and innovative business models to supercharge your membership and revenue.

Stop guessing about success. Our proven strategies can help you increase membership, generate more revenue, and amplify your impact on your industry.

See why leading associations trust us. We bring deep industry experience and a personalized approach to meet your unique needs.

We don’t just talk — we get things done. Expect straight talk, professional project management, and a collaborative partnership focused on achieving your goals. 

Our impact goes beyond projects. We equip your association with tools and strategies to thrive for years to come.

One Minute Intro to Sequence – Leading Association Consultants


Association Consulting Services

Expert Association Consulting To Grow Membership and Revenue

Research 1

Member Research and Data Analysis

Powerful, data-driven insights that unlock new direction for growth.

Research and Data Insights

  • Qualitative and Quantitative Research
  • Advanced Data Analytics
  • Market Sizing
  • Competitive Intelligence
  • Cost-to-Serve Analysis
  • Benchmarks and Best Practices

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Strategies for Associations

Innovative association strategies for explosive growth.

Association Growth Strategies

  • Organizational Membership Models
  • Membership Model Innovation
  • Member Dues Optimization
  • Membership Maturity Model℠
  • Non-Dues Revenue Growth
  • Right-to-Win Value Proposition℠
  • Member Value Scorecard℠

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Membership Marketing

Award-winning membership marketing that delivers exponential growth in member acquisition, engagement, and retention.

Growth Marketing

  • New Member Acquisition
  • Engagement and Retention
  • Value-Based Segmentation
  • Renewal and Winback
  • Young Professional Member Growth
  • Student Retention
  • Proof Points℠ Messaging

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Our Mission: Help Associations Grow
Membership and Revenue

Association Consulting

Our Founders

We believe associations change the world and by making them better, we make the world a better place. 

We left our careers as senior partners in a Big Strategy firm to bring great consulting to membership organizations.

Chris was a high-level strategy, technology, and marketing consultant to Global 1000 companies. 

Lisa was a senior executive, working with CEOs and Boards of Directors on growth strategy, organizational change, and corporate development. 

We launched Sequence in 2001, one hundred percent focused on association growth. We have never looked back. 

Association Insights and Success Stories