Discover the power of associations—the unsung heroes shaping our daily lives. See how their influence makes modern society possible.
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Sequence Consulting
We Help Associations Grow. Faster, Stronger, and Smarter.
For over 25 years, we’ve helped associations grow faster with data-driven strategies that accelerate membership, revenue, and impact.
We help associations grow faster—more members, more revenue, more impact. With deep industry expertise and a tailored approach, we identify opportunities others miss and turn them into lasting results.
We know what works for associations and how to make it work for you.
Why Leading Associations Trust Us
Associations turn to us because we understand their world. We don’t just offer advice, we bring specialized knowledge and proven approaches that drive real progress.
WE EQUIP YOUR TEAM TO KEEP GROWING—Long After Our Work Is Done
True transformation comes from within. That’s why we equip your team with the tools, frameworks, and knowledge they need to keep driving growth long after our engagement ends.
We don’t just deliver a plan we build your capabilities so your team can sustain momentum and continue growing membership and revenue for years to come.
Ready to grow faster and stronger? Let’s get to work.
Watch our story to see how we bring Big Strategy thinking to membership organizations to help them achieve results they once thought impossible.
Discover the power of associations—the unsung heroes shaping our daily lives. See how their influence makes modern society possible.
Discover the power of associations—the unsung heroes shaping our daily lives. See how their influence makes modern society possible.
Discover the power of associations—the unsung heroes shaping our daily lives. See how their influence makes modern society possible.
Discover the power of associations—the unsung heroes shaping our daily lives. See how their influence makes modern society possible.
Discover the power of associations—the unsung heroes shaping our daily lives. See how their influence makes modern society possible.
Membership is shifting, revenue models are under pressure, and digital tools aren’t delivering like they used to. But the smartest association leaders aren’t waiting for stability—they’re adapting fast. In our new whitepaper, we break down the key trends shaping associations in 2025, backed by the best industry data available. You’ll find six strategic moves that can help your organization stay relevant, grow smarter, and deliver real value in a changing landscape.
Real Associations. Real Results. See The Impact.
“It’s been a dramatic impact. Transformative. Our rate of growth last year tripled. We could never have done it without Sequence.”
“Working with Sequence, our organization grew ten times over, we entered entirely new industries and expanded our industry consortia by five times. All within three years.”
“Our membership doubled in the last three years. Sequence helped us lean into our purpose, restructure our model, and reframe our value proposition to deliver what our members needed most.”
Meet Our Founders
Chris and Lisa Vaughan left Big Strategy consulting to create Sequence, dedicated exclusively to helping associations grow.
Chris Vaughan, PhD is a philosopher turned strategist. His background in philosophy and decades of consulting experience give him a unique ability to bring clarity, rigor, and fresh perspective to association challenges.
Lisa Vaughan is a growth strategist with deep expertise in membership and revenue strategy. She is known for helping associations overcome complex challenges and unlock new opportunities for long-term success.
Together, they’ve spent more than 25 years helping the world’s leading associations grow membership, revenue, and impact.
How We Help Associations Grow
We focus exclusively on associations, helping you strengthen member value, grow revenue, and thrive in a changing world.
Strategy & Value
Sharpen your value proposition and align strategy with what members need most.
Marketing & Engagement
Reach the right audiences with data-driven marketing and engagement programs that work.
Membership Growth
Recruit, retain, and engage members with strategies that deliver lasting value.
Revenue Growth
Diversify and expand revenue streams to support long-term sustainability.
Proven Growth Strategies You Can Start Using Today
