We Grow Associations

Association Growth Experts

We’ve been helping associations thrive for over twenty years. No matter your size – from scrappy startups to industry giants – we’ve partnered with growth-focused professional and trade associations to achieve amazing things.

Expert Association ConsultING

Thought Partners for Association Growth

Grow Membership and Revenue With Expert Association Consultants

Do you want to unlock explosive growth for your association?

We help you craft winning strategies and innovative business models to accelerate your membership and revenue growth.

Stop guessing about success. Our proven strategies can help you increase membership, generate more revenue, and amplify your impact on your industry.

See why leading associations trust us. We bring deep industry experience and a personalized approach to meet your unique needs.

We don’t just talk—we get things done. Expect straight talk, expert project management, and a thoughtful, clear, and collaborative partnership focused on achieving your goals. 

Our impact goes beyond our projects. We elevate your team and equip your association with tools and strategies to thrive for years to come.

Chris and Lisa Want to transform your association


Association Consulting Services

Expert Association Consulting To Grow Membership and Revenue

Research 1

Member Research and Data Analysis

Powerful, data-driven insights that unlock new direction for growth.

Research and Data Insights

  • Qualitative and Quantitative Research
  • AI-Assisted Data Analytics
  • Market Sizing
  • Competitive Intelligence
  • Cost-to-Serve Analysis
  • Benchmarks and Best Practices

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Strategies for Associations

Innovative association strategies for explosive growth.

Association Growth Strategies

  • Organizational Membership Models
  • Membership Model Innovation
  • Member Dues Optimization
  • Membership Maturity Model℠
  • Non-Dues Revenue Growth
  • Right-to-Win Value Proposition℠
  • Member Value Scorecard℠

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Membership Marketing

Award-winning membership marketing that delivers exponential growth in member acquisition, engagement, and retention.

Growth Marketing

  • New Member Acquisition
  • Engagement and Retention
  • Value-Based Segmentation
  • Renewal and Winback
  • Young Professional Member Growth
  • Student Retention
  • Proof Points℠ Messaging

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Our Mission: To Help Associations Grow
Membership and Revenue

Our Founders

We believe associations change the world and by helping them get better, we make the world a better place. 

We traded our partnerships in a big strategy firm for a mission: to empower associations like yours.

Chris honed his strategy, technology, and marketing skills, advising Global 1000 leaders. 

Lisa worked alongside CEOs and Boards, driving growth, change, and bold strategic development.

In 2001, we founded Sequence, shifting our focus entirely to the unique challenges facing associations. That dedication hasn’t wavered.

Let the experience we gained in the corporate boardroom fuel your association’s success story.

Association Insights and Success Stories