Sequence Consulting

Association Growth Experts

For over 20 years, we’ve helped associations break through barriers, accelerate growth, and unlock their full potential. With deep expertise in membership, revenue, and strategy, we partner with you to create bold, data-driven solutions that bring your vision to life.

Over Half of the Top Twenty Associations are Sequence Clients

Expert Association Consultants

Sequence — We Grow Associations

Sequence Consulting helps associations grow stronger, more sustainable, and more valuable to their members. With deep industry expertise and a tailored approach, we deliver solutions that grow membership, increase revenue, and create lasting impact.

Picture Transformational Growth

Unlock your association’s full potential with strategies designed to fuel meaningful, lasting change. We go beyond surface-level fixes to deliver solutions that transform your membership, revenue streams, and organizational impact.

  • Tailored Growth Solutions: Every association is unique, and so are our solutions. We craft customized plans that drive measurable, sustainable growth in membership and revenue.
  • Experience That Delivers: With decades of experience, we’ve helped leading associations overcome challenges, seize new opportunities, and achieve results that exceed expectations.

Why the Leading Associations Trust Us

Associations turn to us because we understand their world. We don’t just offer advice—we bring the specialized knowledge and proven approaches that drive real progress.

    • Specialized Expertise: With a deep understanding of the challenges associations face, we create solutions that align with your mission, your members, and your market.
    • Collaborative Approach: We don’t work in isolation—we become an extension of your team, ensuring our recommendations are actionable and effective.
    • Real Progress: Our record speaks for itself. We deliver meaningful change where it matters most, helping associations grow stronger, more resilient, and more valuable to their members.

Elevate Your Team for Long-Term Success

True transformation doesn’t come from outside expertise—it comes from within. That’s why we equip your team with the insights, tools, and frameworks they need to sustain your growth long after our work together. We help you build your internal capacity, so your team can confidently drive success for years to come.

Let’s create your association’s future together.

Home | Association Consultants

Our Association Consulting Journey (1 MIN)

Viewing Time: One Minute

For over two decades, Sequence Consulting has helped associations grow smarter, faster, and stronger by redefining membership, increasing engagement, and unlocking new revenue. 

Watch our story to see how we bring Big Strategy thinking to membership organizations, helping them achieve results they once thought impossible

FEATURED ARTICLE

Our Results: Explosive Association Growth

Our Clients Achieve Transformative Outcomes

Tripled Member Growth

Todd-Unger-2

It’s been a dramatic impact. Transformative. Our rate of growth last year tripled. We could never have done it without Sequence.”

Multiplied Nondues Revenue 10X

David-Schutt

Working with Sequence, our organization grew ten times over, we entered entirely new industries and expanded our industry consortia by five times. All within three years.”

Doubled Membership in Three Years

Margaret-Mueller

Our membership doubled in the last three years. Sequence helped us lean into our purpose, restructure our model, and reframe our value proposition to deliver what our members needed most.”

A Thought Partner for Your Association

Dedicated to Growing Associations Like Yours

Association Consultants

Decades of Growth Consulting Expertise

Chris Vaughan, PhD is a former Big Strategy consultant who brings sharp strategic thinking and deep marketing expertise to association growth. As co-founder of Sequence Consulting, he has helped leading associations transform their membership models, increase revenue, and achieve long-term success.

Lisa Vaughan is a seasoned strategist and co-founder of Sequence Consulting, with a track record of helping associations navigate complex challenges and unlock new growth opportunities. Drawing on her background in Big Strategy consulting, she specializes in creating sustainable membership and revenue strategies that deliver real impact.

A Trusted Partner for Association Growth

At Sequence, we have one mission: to help associations grow membership and revenue. Our vision is a world where all associations thrive and excel at serving their missions.

Exclusive Focus on Associations Since 2001

For more than two decades, we’ve worked exclusively with membership organizations, helping them navigate change, strengthen their value proposition, and drive sustainable growth. Our deep industry expertise means we understand the unique challenges associations face—whether it’s engaging members, diversifying revenue, or adapting to shifting market dynamics. We bring insights and strategies that work because we know what makes associations successful.

Fresh Perspectives, Proven ANSWERS

We don’t believe in one-size-fits-all solutions. As your trusted thought partners, we work alongside your team to uncover new opportunities, solve complex challenges, and build solutions that drive measurable results. Our approach blends fresh, outside-the-box thinking with data-driven insights and industry best practices—ensuring your association thrives today while laying the foundation for your long-term success.

Let’s build a great future for your association—together.

Solutions for Association Growth

We deliver real, high-impact results to help your association grow and thrive. Whether it’s accelerating membership growth or creating new revenue streams, our strategies are built around your unique goals to make a real difference. Here’s how our association consultants can help you create transformative change and enduring success.

Accelerated Membership and Revenue Growth

Fast-tracked growth strategies that drive immediate and sustained increases in membership and revenue.

Vision-Aligned Strategic Planning

A focused roadmap that prioritizes initiatives and aligns growth efforts with your mission.

Effective Growth Marketing

Targeted marketing that attracts and retains members, expands your reach, and enhances your brand.

Diversified Non-Dues Revenue

New, sustainable revenue streams that reduce dependency on dues and strengthen financial resilience.

Enhanced Engagement and Retention

Proven approaches to boost member engagement and loyalty, creating a stable revenue base.

Optimized Dues and Revenue Models

Dues structures that balance revenue potential with accessibility, maximizing member value perception.

Increased Member Value Perception

A strong value proposition that drives loyalty, boosts renewals, and reinforces your association’s relevance.

Data-Driven Strategic Insights

AI-powered analytics that inform smarter decisions, helping you prioritize growth and adapt confidently to change.