We Grow Associations

Association Growth Experts

We’ve focused exclusively on association growth for over twenty years. We work with growth-focused professional and trade associations of all sizes, including many of the world’s largest and most successful membership organizations.

Ten of the top twenty associations are Sequence clients

Expert Association Consultants

Thought Partners for Association Growth

Our team of experts is committed to helping your association thrive. When you work with our exceptional association growth executives, you gain a group of professionals solely focused on your success.

 The trust placed in us by the most successful professional and trade associations speaks volumes about our results. 

We provide insights, strategies, and resources to elevate your association to new levels. With our expertise and experience, we can help you drive member growth, generate more revenue, and amplify your impact. 

Partner with us and experience the value of having a committed thought partner on your association’s growth journey.


Viewing time 2 mins


Expert Association Consulting To
Grow Revenue & Membership

Association Research Consulting

Research and Data Insights

Powerful, data-driven insights unlock new opportunities for growth.

Research and Data Insights

  • Qualitative and Quantitative Research
  • Advanced Data Analytics
  • Market Sizing
  • Competitive Intelligence
  • Cost-to-Serve Analysis
  • Benchmarks and Best Practices
Learn More
Association Growth Strategy Consulting

Growth Strategy

Innovative strategies designed for explosive growth.

Membership Strategy

  • Organizational Membership Models
  • Membership Model Innovation
  • Member Dues Optimization
  • Membership Maturity Model℠
  • Non-Dues Revenue Growth
  • Right-to-Win Value Proposition℠
  • Member Value Scorecard℠
Learn More
Association Marketing Consulting

Membership Marketing

Award-winning marketing that delivers best-in-class results.

Growth Marketing

  • New Member Acquisition
  • Engagement and Retention
  • Value-Based Segmentation
  • Renewal and Winback
  • Young Professional Member Growth
  • Student Retention
  • Proof Points℠ Messaging
Learn More

Our Mission Is To Help Associations Grow
Membership and Revenue

Association Consulting And Association Growth Experts Chris Vaughan And Lisa Vaughan

Chris Vaughan and Lisa Vaughan

We believe associations change the world and by making them better, we make the world a better place. 

We left our careers as senior partners in a Big Strategy firm to bring better consulting to membership organizations.

Chris was a high-level consultant on strategy, technology, and marketing to Global 1000 companies in our former lives. Lisa was a senior executive, working with CEOs and Boards of Directors on growth strategy, organizational change, and corporate development. 

We launched Sequence in 2001, focused exclusively on association growth. We have never looked back. 


Client Growth Case Studies

Reading Time: 4 minutes Discover how the AMA achieved a remarkable member growth rate increase by implementing a new membership brand and marketing strategy.

Reading Time: 3 minutes Discover how The Exec Club of Chicago achieved double membership with an effective member value proposition. Case study on driving growth.

Reading Time: 3 minutes Discover how SAE International increased non dues revenue by 10X and expanded industry reach in just three years.