We Grow Associations

Association Growth Experts

We’ve focused exclusively on association growth for over twenty years. We work with growth-focused professional and trade associations of all sizes, including many of the world’s largest and most successful membership organizations.

TEN OF THE TOP TWENTY ASSOCIATIONS ARE SEQUENCE CLIENTS

Expert Association Consultants

Thought Partners for Association Growth

Our team of experts is committed to helping your association thrive. When you engage with us, you gain a group of exceptional association growth professionals solely focused on your success.

We provide insights, strategies, and resources to take your association to new levels. With our expertise and experience, we can help you drive member growth, generate more revenue, and amplify your impact.

The trust that the most successful professional and trade associations place in us speaks volumes about our results. 

Work with us and experience the value of having a committed thought partner on your association’s path to growth.

ONE-MINUTE INTRO TO SEQUENCE — ASSOCIATION GROWTH EXPERTS

OUR ASSOCIATION CONSULTING EXPERTISE

Association Consulting To Grow Membership and Revenue

Home | Association Growth

Research and Data Insights

Powerful, data-driven insights unlock new opportunities for growth.

Research and Data Insights

  • Qualitative and Quantitative Research
  • Advanced Data Analytics
  • Market Sizing
  • Competitive Intelligence
  • Cost-to-Serve Analysis
  • Benchmarks and Best Practices

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Home | Association Growth

Association Growth Strategies

Innovative strategies designed for explosive growth.

Association Growth Strategies

  • Organizational Membership Models
  • Membership Model Innovation
  • Member Dues Optimization
  • Membership Maturity Model℠
  • Non-Dues Revenue Growth
  • Right-to-Win Value Proposition℠
  • Member Value Scorecard℠

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Membership Growth Marketing

Award-winning marketing that delivers best-in-class results.

Growth Marketing

  • New Member Acquisition
  • Engagement and Retention
  • Value-Based Segmentation
  • Renewal and Winback
  • Young Professional Member Growth
  • Student Retention
  • Proof Points℠ Messaging

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Our Mission: Help Associations Grow
Membership and Revenue

Association Consulting Experts Chris And Lisa Vaughan: Experts In Association Growth And Consultancy.

Our Founders

We believe associations change the world and by making them better, we make the world a better place. 

We left our careers as senior partners in a Big Strategy firm to bring great consulting to membership organizations.

Chris was a high-level strategy, technology, and marketing consultant to Global 1000 companies. 

Lisa was a senior executive, working with CEOs and Boards of Directors on growth strategy, organizational change, and corporate development. 

We launched Sequence in 2001, one hundred percent focused on association growth. We have never looked back. 

Insights and Success Stories