We Grow Associations

Association Growth Experts

For over 20 years, we’ve been helping associations thrive. Whether you’re a scrappy startup or an industry leader, we’ve partnered with growth-driven professional and trade associations of all sizes to achieve remarkable success.

We Drive Membership and Revenue Growth for Associations

Grow Membership and Revenue With Expert Association Consultants

Transform Your Association with Proven Growth Strategies

We craft winning strategies and innovative business models to fast-track your membership and revenue growth.

Stop relying on guesswork—our proven methods boost membership, increase revenue, and elevate your influence in your industry.

Leading associations trust us because we bring deep expertise and a tailored, hands-on approach to solving unique challenges.

We don’t just make promises—we deliver. We’re focused on achieving real results through direct communication, expert project management, and collaborative partnerships.

Our impact doesn’t end with the project. We equip your team with the tools and strategies to ensure your association continues to thrive for years.

HOW WE ACHIEVE EXPLOSIVE GROWTH FOR OUR ASSOCIATION CLIENTS

Thought Partners for Association Growth

Ready to Unlock Explosive Growth for Your Association?

We stepped away from our careers in a Big Strategy firm with a simple goal: to become trusted partners for associations like yours.

Chris spent years helping some of the world’s biggest companies navigate strategy, technology, and marketing. Lisa worked side-by-side with CEOs and Boards, driving growth and leading organizations through major changes.

In 2001, we founded Sequence to focus entirely on the challenges that associations face. It’s been our passion ever since.

As your thought partners, we’re here to work with you, bringing fresh ideas and practical strategies to help your association grow and thrive.

Association Consulting Services

Association Consulting Services To Grow Membership and Revenue

Member Research

Member Research and Data Analysis

Powerful, data-driven insights that unlock new direction for growth.

Research and Data Insights

  • Qualitative and Quantitative Research
  • AI-Assisted Data Analytics
  • Market Sizing
  • Competitive Intelligence
  • Cost-to-Serve Analysis
  • Benchmarks and Best Practices

Learn More
Strategies For Associations

Strategies for Associations

Innovative association strategies for explosive growth.

Association Growth Strategies

  • Organizational Membership Models
  • Membership Model Innovation
  • Member Dues Optimization
  • Membership Maturity Model℠
  • Non-Dues Revenue Growth
  • Right-to-Win Value Proposition℠
  • Member Value Scorecard℠

Learn More
Membership Marketing

Membership Marketing

Award-winning membership marketing that delivers exponential growth in member acquisition, engagement, and retention.

Growth Marketing

  • New Member Acquisition
  • Engagement and Retention
  • Value-Based Segmentation
  • Renewal and Winback
  • Young Professional Member Growth
  • Student Retention
  • Proof Points℠ Messaging

Learn More

Association Insights and Success Stories