Member Research & Analytics
Member Research and Data Analysis for Associations
- Sequence Consulting
- Association Consulting Services
- Member Research & Analytics
Member research and data analysis help associations understand what members value, what drives behavior, and where growth is being constrained. Sequence helps associations turn research, analytics, and benchmarking into decision-ready insight that strengthens strategy, engagement, retention, and revenue.
Custom Surveys & Focus Groups – Get real, actionable insights from members and nonmembers.
Needs & Experience Analysis – Identify gaps, opportunities, and barriers to engagement.
Segmentation & Loyalty Models – Discover your most loyal members—and what keeps them.
Retention & Churn Analysis – Pinpoint why members lapse and how to keep them connected.
Case Spotlight: Executives Club of Chicago
The Executives' Club of Chicago doubled membership in three years. See the innovative engagement strategy we developed to restructure their model and reframe their value proposition.
We bring the power of data science to association decision-making—revealing patterns and opportunities that drive performance.
Predictive Analytics – Forecast membership trends and growth potential.
Market Sizing & Competitive Analysis – Understand your position and where to play.
AI-Powered Engagement Insights – Optimize outreach and personalize communications.
Dues Pricing & Value Optimization – Set pricing based on real member data and market benchmarks.
We help you learn from the best. By comparing your performance and practices against high-performing organizations, you gain clarity on where to improve and how to get there.
Membership Growth & Retention Benchmarks
Non-Dues Revenue Trends & Best Practices
Dues & Pricing Model Comparisons
If you’re looking to use member insight, analytics, or benchmarking to guide a strategic decision, we’d be glad to talk.