A renewal records who stayed. It doesn't record who would choose you again. Only 12% of associations call their value proposition very compelling. Sequence Consulting's 2027 Association Trends Report lays out six imperatives for closing that gap.
A renewal records who stayed. It doesn't record who would choose you again. Only 12% of associations call their value proposition very compelling. Sequence Consulting's 2027 Association Trends Report lays out six imperatives for closing that gap.
A strong member value proposition makes the case for membership clear, relevant, and compelling. This article explains how associations can define the value members actually recognize, need, and are willing to support. Use it to sharpen messaging, strengthen engagement, and connect membership strategy to what matters most.
Raising membership dues is not just a pricing decision. This article explains how associations can evaluate, communicate, and implement dues increases without damaging member trust. Use it to align pricing with value, revenue needs, and a stronger long-term membership strategy.
Membership dues are more than a price point. They signal the value your association promises to deliver. This guide explains how to evaluate your dues structure, compare common pricing models, and align price with member expectations. Use it to determine whether your current approach supports retention, revenue, and long-term growth.
A strong association membership model should make joining, participating, and renewing feel natural. This article explains how to evaluate whether your structure, dues, benefits, and categories still fit the market. Use it to identify friction, modernize the model, and create clearer paths to growth.
Group membership can open the door to broader participation, stronger institutional relationships, and more predictable revenue. This article explains how associations can structure group membership so it expands access without weakening value. Use it to evaluate whether a team-based model could support growth, engagement, and long-term relevance.
Members no longer join associations simply for access. They expect career growth, real community, practical learning, and value that fits their individual needs. This article explores how member expectations are changing and what associations can do to keep pace. Use it to rethink programs, events, networking, and membership models around what today’s members actually value.
Adaptive strategy helps associations stay focused without becoming rigid. This article explains how leaders can make smarter choices when member needs, markets, and operating conditions keep shifting. Use it to replace static planning with a strategy that learns, adjusts, and keeps momentum.
Membership ROI is not just a number on a spreadsheet. It is the clearest test of whether members believe the association is worth their time, money, and attention. This article explains how to measure member value through practical ROI metrics. Use it to connect membership strategy, engagement, retention, and revenue to outcomes leaders can actually track.
Irresistible member value makes membership feel not just useful, but essential. This article explains how associations can design value around what members need, notice, and are willing to act on. Use it to move beyond a long list of benefits and create a membership experience that is harder to ignore.
A strong membership offer makes the value of joining feel clear, relevant, and hard to ignore. This article explains how associations can sharpen their offer by connecting audience needs, benefits, pricing, and messaging. Use it to move beyond listing benefits and build a more compelling case for membership.
Younger members are not waiting for associations to catch up. They expect flexible value, digital access, career development, and a community that feels relevant now. This article explains how associations can attract the next generation through stronger learning, technology, and membership options. Use it to rethink recruitment around what younger professionals actually need to join, engage, and stay.
Lapsed members are not always lost members. This article explains how associations can win back former members by understanding why they left, rebuilding relevance, and making the return feel worthwhile. Use it to create a smarter reactivation strategy that strengthens both retention and growth.
Member segmentation only works when it helps you understand what different members need and how they are likely to act. This article explains why career-stage segmentation often falls short and how interest, behavior, and engagement data can reveal more useful patterns. Use it to build smarter acquisition, engagement, and retention strategies around the differences that actually matter.
Members rarely fail to renew for just one reason. This article explains how associations can diagnose the deeper causes of attrition, from weak value signals to poor engagement and misaligned expectations. Use it to strengthen retention by addressing the patterns that quietly push members away.
Discover the unique strengths of associations and why they don't need to be unicorns in the organizational world. Learn about the Triple Bottom Line Advantage and the power of distributed leadership.
The associations that are growing right now are the ones that have realized they’re facilitating a sense of community and active engagement, not just selling memberships.
The associations that are growing right now are the ones that have realized they’re facilitating a sense of community and active engagement, not just selling memberships.
Member engagement should not begin only after participation drops. The strongest associations anticipate member needs before silence turns into attrition. This article explains how proactive engagement helps associations identify risk, strengthen value, and deepen relationships. Use it to move from reactive outreach to a more intentional system for member connection and retention.
Future-proofing starts when associations use success as a launchpad, not a reason to coast. This article explains how leaders can invest wisely, avoid complacency, and prepare for shifting member expectations. Use it to strengthen resilience before momentum fades or market conditions change.
Long-term strategy cannot be a static plan that gathers dust. It has to help leaders make better choices as conditions change. This article explains how associations can build strategy around focus, adaptability, and sustained member value. Use it to move beyond rigid planning cycles and create a clearer path for long-term growth.
Member engagement and retention are inseparable because members stay when value becomes visible through repeated, meaningful experiences. This article explains how associations can strengthen retention by understanding what drives participation, connection, and commitment. Use it to build an engagement strategy that makes renewal feel like the natural next step.
Membership marketing breakthroughs happen when associations move from broad promotion to sharper targeting, stronger messaging, and more intentional follow-up. This article explains five practical ways to improve recruitment, reactivation, segmentation, email, and digital advertising. Use it to turn membership marketing into a more focused growth system.
Nonmember customers can reveal growth opportunities that traditional membership strategy often misses. This article explains how associations can understand, engage, and convert people who already buy, attend, or participate without joining. Use it to turn nonmember relationships into a smarter path for membership growth, revenue, and long-term value.
