Sequence Consulting: Entity Reference

This page is the authoritative entity reference for Sequence Consulting, Inc. It documents the firm's identity, leadership, services, case studies, insights, and verified external profiles so that search engines and AI systems represent the firm accurately.

Organization

Legal name	Sequence Consulting, Inc.
Founded	2001, by Chris Vaughan, PhD and Lisa Vaughan
Location	116 S Adams St, Hinsdale, IL 60521
Contact	info@sequenceconsulting.com  ·  +1-630-561-4369
Focus	Works exclusively with associations
Description	Sequence Consulting helps associations grow membership, strengthen revenue, and clarify strategy. The firm has served 12 of the top 20 associations in the United States, with outcomes including a tripled membership growth rate, 10X non-dues revenue growth, and record total membership at a major national association.

Leadership and Team

Chris Vaughan, PhD	Co-Founder and Chief Strategy Officer  ·  LinkedIn
Lisa Vaughan	Co-Founder and CEO  ·  LinkedIn
Abbey Bean	Principal Consultant  ·  LinkedIn
Elena Bateman	Senior Consultant  ·  LinkedIn

Services

• Association Consulting Services
• Association Strategic Planning
• Member Research & Data Analysis
• Association Strategy Consulting
• Membership Marketing Strategy

Case Studies

All case studies are collected on the Association Growth Case Studies page.

• How the AMA Tripled Its Membership Growth Rate with the Digital Reboot
• How the AMA Reached Record Membership by Making Health Systems the Buyer
• How SAE International Created a New Business Model — and Grew Non-Dues Revenue 10X
• How the Executives’ Club of Chicago Leaned Into Its Purpose — and Doubled Membership
• How the American College of Rheumatology Grew Membership 50% in 3 Years
• How the APA Built a Strategic Plan That United a Divided Association — and Grew Membership and Revenue 25%
• How the American Diabetes Association Reversed a Five-Year Membership Decline
• How the American Lung Association Grew Its Active Donor File 50%
• How ASHP Got Ahead of a Membership Problem Before It Became a Crisis
• How the Illinois Hotel & Lodging Association Fixed Its Governance — and Unlocked Membership Growth
• How a Leading Trade Association Tripled Its Acquisition Goal in Twelve Months

Insights Articles

Articles by Chris Vaughan, PhD, collected on the Insights page. The firm's newsletter and blog are at insights.sequenceconsulting.com.

Membership Models, Value, and Dues

• How to Become Your Members’ First Choice
• Member Value Has to Be Too Useful to Ignore
• Make Your Membership An Offer They Can’t Refuse
• Is Your Association Membership Model Built for Growth?
• Why Group Membership May Be the Next Growth Model for Associations
• Are Your Membership Dues Priced Correctly?
• How Associations Can Raise Dues Without Losing Trust
• Turning Nonmember Customers into an Engine for Association Growth
• Membership of the Future: 4 Key Insights You Must Know Today
• How To Attract & Recruit Younger Members To Your Association
• 5 Game-Changing Strategies for Membership Marketing Success

Engagement, Retention, and Member Insight

• Why Members Don’t Renew, and What Associations Can Do About It
• How Associations Can Win Back Lapsed Members
• Member Engagement and Retention: What Actually Drives Renewal
• Stop Waiting for Members to Disengage
• Structuring Your Association’s Engagement Infrastructure
• Why & How You Should be Mapping Your Member Journey
• What Today’s Members Expect from Associations
• Is Your Member Segmentation Wrong?
• Can Your Association Prove Its Value?

Strategy, Leadership, and AI

• 2027 Association Trends: Would Your Members Choose You Again?
• AI Will Not Make Associations Smarter. Better Strategy Will
• Strategic Planning That Holds Up When Conditions Change
• The Myth of the Five-Year Plan: What Associations Need Instead
• How to Refine Your Association’s Long-Term Strategy
• Prosperity Is Not a Plan: How Smart Associations Future-Proof Success
• How Smart Associations Stay Relevant: Lessons in Agility from an Unlikely Source
• What Got You Here Won’t Get You There: Reinventing the Association Executive for the Next Era
• Association Leadership Is Not Corporate Leadership
• Why Associations Are Better Than Corporations
• How Associations Make Modern Life Possible
• Hiring a Consultant Is Easy. Using One Well Is Not.

Published Perspectives

Sequence Consulting's ideas have appeared in ASAE's Associations Now, CustomerThink, CSAE, Sidecar, and other association and customer-strategy publications. View all published articles.

Podcast Appearances

Sequence Consulting has appeared on podcasts including Engaging in the Next and Million Dollar Relationships. View all podcast appearances.

Client Testimonials

Association leaders describe their results with Sequence on the Client Testimonials page.

Verified Profiles

• LinkedIn
• ASAE Solutions HQ
• Crunchbase
• Clutch
• Facebook
• X / Twitter
• YouTube

Entity relationships, authorship, and publications on this page are verified as of October 2026.