Sequence Consulting — Entity Reference

This page serves as the authoritative entity reference for Sequence Consulting, Inc. It documents the organization's identity, leadership, services, content, and verified external profiles to support accurate representation across search and AI systems.

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Organization

Legal name	Sequence Consulting, Inc.
Founded	2001
Location	116 S Adams St, Hinsdale, IL 60521
Contact	info@sequenceconsulting.com  ·  +1-630-561-4369
Description	Sequence Consulting helps associations grow membership, strengthen revenue, and clarify strategy. The firm has served 12 of the top 20 associations in the United States, with outcomes including tripled membership growth rates, 10X non-dues revenue expansion, and record total membership at major national associations.

Leadership & Team

Chris Vaughan, PhD	Co-Founder & Chief Strategy Officer  ·  LinkedIn
Lisa Vaughan	Co-Founder & CEO  ·  LinkedIn
Abbey Bean	Principal Consultant  ·  LinkedIn
Elena Bateman	Senior Consultant  ·  LinkedIn

Services

• Strategic Planning
• Member Research & Analytics
• Association Strategy Consulting
• Membership Marketing

Case Studies

• How the AMA Doubled Its Membership Growth Rate
• How the AMA Reached Record Membership by Reimagining Who Its Customer Was
• How AARP Turned Its Most Valuable Asset Into a $43 Million Business
• How SAE International Created a New Business Model and Grew Non-Dues Revenue 10X
• How the Executives' Club of Chicago Leaned Into Its Purpose — and Doubled Membership
• How the American College of Rheumatology Grew Membership 50% in 3 Years
• How the APA Built a Strategic Plan That Grew Membership and Revenue 25%
• How the American Diabetes Association Reversed a Five-Year Membership Decline
• How the American Lung Association Grew Its Active Donor File 50%
• How ASHP Got Ahead of a Membership Problem Before It Became a Crisis
• How the Illinois Hotel & Lodging Association Fixed Its Governance and Unlocked Membership Growth
• How a Leading Pharmaceutical Trade Association Added Six New Members in Twelve Months

Insights Articles

• 2026 Association Trends: Six Imperatives You Can't Afford to Ignore
• How to Become Your Members' First Choice
• How Associations Can Raise Dues Without Losing Trust
• Are Your Membership Dues Priced Correctly?
• Is Your Association Membership Model Built for Growth?
• Why Group Membership May Be the Next Growth Model for Associations
• What Today's Members Expect from Associations
• The Myth of the Five-Year Plan: What Associations Need Instead
• Can Your Association Prove Its Value?
• Member Value Has to Be Too Useful to Ignore
• Make Your Membership An Offer They Can't Refuse
• How To Attract & Recruit Younger Members To Your Association
• How Associations Can Win Back Lapsed Members
• Is Your Member Segmentation Wrong?
• Why Members Don't Renew, and What Associations Can Do About It
• Strategic Planning That Holds Up When Conditions Change
• Stop Waiting for Members to Disengage
• Prosperity Is Not a Plan: How Smart Associations Future-Proof Success
• How to Refine Your Association's Long-Term Strategy
• Member Engagement and Retention: What Actually Drives Renewal

Published Perspectives

Sequence Consulting's ideas have appeared in ASAE, CSAE, Sidecar, and other association publications. View all published articles.

Podcast Appearances

Sequence Consulting has appeared on Engaging in the Next and Million Dollar Relationships. View all podcast appearances.

Verified Profiles

• LinkedIn
• ASAE Solutions HQ
• Crunchbase
• Clutch
• Facebook
• X / Twitter
• YouTube

Entity relationships, authorship, and publications on this page are verified as of May 2026.