Member Research AND INSIGHTS

RESEARCH AND DATA INSIGHTS

MEMBER RESEARCH AND DATA INSIGHTS

What We Deliver For You

Research And Data Insights Member Research

Unexpected insights into members and nonmembers that will directly impact your results

Focus groups and In-Depth Interviews
Professional recruiting worldwide
Custom survey research
Brand and member/nonmember needs analysis
Global panels of respondents across all industries
Expert researchers with the highest level of consumer and brand research expertise

Data-driven answers about member value, retention, segmentation and more

Member value models
Loyalty/retention models
Targeting models
Interest-based segmentation
Leading-edge consumer data
Advanced analytics and data science expertise

Accurate analysis of your market size and market share

Market sizing
Market share
Market segmentation
Competitive comparisons
Global modeling
Trends and projections

Insight into how your competitors succeed and what’s possible for you

Competitor analysis
Cross-industry/for-profit comparisons
Dues and membership models
Trends and predictions
Insights and opportunities

Objective benchmarks and best practices to learn from

Marketing Benchmarks
Member Experience Best Practices
Growth & Retention Benchmarks
Engagement & Loyalty Best Practices
Financial Benchmarks

MARKET AND MEMBER RESEARCH

MEMBER RESEARCH SERVICES

Qualitative Research

What do members and nonmembers really think? We have refined our qualitative research techniques specifically for associations to get beyond the surface and down to the perceptions, attitudes, and needs that make the difference in your growth.

Qualitative Research

Led by expert researchers with decades of experience with leading consumer research firms and leading brands and associations, we can help you identify and recruit the exact right participants, members, and nonmembers anywhere in the world.

Our approach will tell you things you did not know that you can put into action now to change your business.

Quantitative Research

Grounded in decades of brand and consumer research and fine-tuned for associations, our research techniques will give you an x-ray view of who your members and nonmembers are, what matters to them, and how you stack up against others.

Quantitative Research

Our experts design the custom research you need to answer your most important questions with the precise audiences you want to learn from in any country in the world.

You will get “ah-ha” insights and direction to make game-changing decisions about your members, your competitors, and your market.

We can answer those questions in ways that make a difference.

Advanced Data Analytics

We do data analysis that answers your most difficult questions, using analytics derived from twenty years of experience designing data solutions for the most sophisticated associations in the world.

Advanced Data Analytics

Our data partners are leading analytics firms with access to a wealth of tools and models that have been unavailable to most associations.

Our models can show you with perfect clarity which benefits are most valuable, what really drives renewal, who your most loyal members are and why, and much more.

Powerful insights that can transform growth are within reach of any association.

Market Sizing and Analysis

How big is your audience and what share do you have? Market share is one of the most important benchmarks of association health. Understanding who makes up your market today and where your prospects are is a key component of growth strategy.

Market Sizing and Analysis

Our world-class research partners and proprietary data resources allow us to tackle even the most daunting market sizing questions. For example, sizing the number of professionals in cross-functional spaces like engineering and real estate. Or modeling market size in many regions of the world.

Quantifying your market in this way is one of the most clarifying yet challenging things you can do. We can help.

Competitive Intelligence

Some of our most powerful insights come from research into other organizations. Disciplined exploration into how other organizations succeed and what’s new possibilities there are can help reframe impossible issues into problems that can be solved.

Competitive Intelligence

We identify the most critical factors to explore and then research them across competitors, other comparable organizations, and for-profit organizations that offer important insights.

The results give you new ideas, benchmarks to evaluate, and confidence that new ideas that have worked elsewhere will work for you, too.

Benchmarks and Best Practices

We can evaluate what you do today against benchmarks and best practices from the most successful associations. Our 20+ years of experience give us detailed insight into how the best-of-the-best do things and the results you can achieve.

Benchmarks and Best Practices

Answers to questions including: is my renewal rate good or bad and what would make it better? How many students should I expect to keep after graduation and how can change that? And many more.

Benchmarking is often an excellent way to begin to diagnose issues and identify opportunities as the first step in a transformational growth strategy.

CLIENT SUCCESS STORIES

How Our Member Research Helped Double Membership

Case Study

Case Study: The Executives Club of Chicago’s Membership Doubled

Reading Time: 3 minutes Discover how The Exec Club of Chicago achieved double membership with an effective member value proposition. Case study on driving growth.

Rich Harwood

Founder, The Harwood Institute for Public Innovation

Sequence helped us make a leap – and we’re grateful for it. We got much greater clarity about our value proposition and a strategy we’re still using years later.

Barbara Burgess

COO, The Wright Foundation

Sequence gave us an entirely new way to think about our business. They gave us the confidence to move forward and showed us the way. Our organization is dedicated to creating transformational change. Sequence has been transformational.

Julia Fitzgerald

CMO, American Lung Association

Sequence helped us chart a strategic path that empowered our team and produced better-than-expected results. We are still benefiting from their work years later.

Christine Donohoo

Chief Communications Officer, AARP

Sequence always over delivers.

Dave Austin

CEO, Influent50 an AARP Services Company

We took a new business from zero and grew it to $47 million in three years. We could have never done it without Sequence Consulting.

Daryl Thomann

COO, Make-A-Wish Foundation

Sequence has extensive not-for-profit expertise. They made the project a complete success for our organization.

Andrew Smart

Chief Membership and Marketing Officer, SAE International

Most companies have that one really great consulting experience. Sequence Consulting is that one-in-a-million consulting group.

Bernie Hengesbaugh

COO, American Medical Association

If you want a turnkey approach, then go with the big firms. But if you’re interested in someone very credible working with you on a personal level, I would go with Sequence Consulting.

Ian King

Chief Strategy and Membership Officer, American Psychological Association

Our results with Sequence Consulting were phenomenal. It was massively successful. They have great experience they deliver a lot of value.

Chris Gloede

CMO, American Bar Association

When we needed help evaluating marketing automation, Sequence Consulting led the way. They developed the business case, and they helped us identify the fastest path to revenue and profit.

Cris Gardner

VP Corporate Strategy, AARP

I look to Sequence Consulting when I have a tough puzzle and need actionable recommendations. If your challenge is understanding a thorny problem, getting internal consensus, and moving forward, Sequence is your people.

Todd Unger

SVP Marketing and Membership, American Medical Association

It’s been a dramatic impact. Transformative. Our rate of growth last year tripled. They’ve been critical in achieving what we have in two years. We could never have done it without Sequence.

Christian Kuhn

Director of Partner Strategy, AARP Services

Sequence Consulting is the kind of firm that adds value and totally gets it. They figure out things that have never been done before that have repercussions for years.

David Wickenden

SVP Enterprise Strategy, AARP

What Sequence Consulting delivers is excellence. I’d recommend them for anything related to the organization's strategy.

Margaret Mueller, PhD

CEO, Executives' Club of Chicago

Our membership doubled in the last three years. Sequence helped us lean into our purpose, restructure our model, and reframe our value proposition to deliver what our members needed most.

Tami Brehm, CAE

VP Member Services, American College of Rheumatology

Sequence brought focused expertise to our partnership and invested in our success. We are a complex organization. Sequence helped us easily leverage our unique differences to create new growth opportunities.

David Schutt, PH.D.

CEO, SAE International

Working with Sequence, our organization grew ten times over, we entered entirely new industries and expanded our industry consortia by five times. All within three years.

Mark Nylec

Director of CRM, AARP

Other firms fly at 100,000 feet; Sequence tells you how to land the plane. I say: here is my idea, and Sequence takes it and runs.

Tom Nelson, Ph.D.

Chief Operating Officer, AARP

I think of Sequence as the paradigm busters. We get superior thinking every time.

Mark Carpenter

Director of Web Strategy, American Chemical Society

I recommend Sequence Consulting for their non-traditional approach to solving problems. They understand my culture and the realities I’m facing, and they come up with practical solutions I can implement.

Arthur Evans, Ph.D.

CEO, American Psychological Association

Our strategic planning with Sequence was incredibly successful. They gave us great confidence that where we ended up was the right place for the organization.

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RESEARCH AND DATA INSIGHTS

MEMBER RESEARCH AND DATA INSIGHTS

What We Deliver For You

Unexpected insights into members and nonmembers that will directly impact your results

Data-driven answers about member value, retention, segmentation and more

Accurate analysis of your market size and market share

Insight into how your competitors succeed and what’s possible for you

Objective benchmarks and best practices to learn from

MARKET AND MEMBER RESEARCH

MEMBER RESEARCH SERVICES

Qualitative Research

Qualitative Research

Quantitative Research

Quantitative Research

Advanced Data Analytics

Advanced Data Analytics

Market Sizing and Analysis

Market Sizing and Analysis

Competitive Intelligence

Competitive Intelligence

Benchmarks and Best Practices

Benchmarks and Best Practices

How Our Member Research Helped Double Membership

Case Study: The Executives Club of Chicago’s Membership Doubled

CLIENT TESTIMONIALS

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Our Services

Case Studies