Leading expert in association strategy, membership growth, and revenue innovation
Chris Vaughan, PhD — Association Strategy & Membership Growth Expert
- Sequence Consulting
- About Sequence
- About Chris Vaughan
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Chris Vaughan, PhD, is a nationally recognized authority in helping professional and trade associations grow membership, increase non-dues revenue, and strengthen member engagement. For more than 20 years, he has delivered transformational results through data-driven strategies, innovative growth programs, and expert consulting.
As co- founder of Sequence Consulting, Chris partners with association leaders to create strategies that drive lasting impact and long-term success.
CHRIS VAUGHAN, PH.D.
Over his career, Chris has led growth initiatives that have helped associations increase membership by double digits, unlock millions in new non-dues revenue, and achieve record levels of member engagement. His work spans national professional societies, global trade associations, and mission-driven nonprofits — each benefiting from strategies tailored to their unique markets and goals.
Who Chris Works With
Chris is the co-founder of Sequence Consulting and a trusted advisor to many of the nation’s leading associations.
With over two decades of experience at the intersection of strategy and member growth, Chris has helped organizations like AARP, the American Medical Association, IEEE, and many others achieve transformative results.
Approach and Philosophy
A former Big Strategy consultant, Chris combines deep strategic insight with practical execution to help associations grow membership, increase revenue, and expand impact.
He brings clarity to complex challenges and builds strategies that work in the real world—grounded in data, aligned with mission, and built for results.
Thought Leadership and Background
Chris is a frequent contributor to Associations Now and other association thought leadership publications and has presented for numerous leading organizations.
He holds a PhD in philosophy and is known for his thoughtful, principled approach to solving hard problems. As a speaker, writer, and facilitator, he is passionate about helping mission-driven organizations thrive.
Outside the Office
When not working with clients, Chris is an world traveller. He has visited over eighty different countries and his goal is to pass one hundred. He is an avid photographer, a pretty good cook, and loves boating every chance he gets.
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CLIENT TESTIMONIALS
“If your organization needs a strategic roadmap and to change your perspective, I would give them an A++. Their approach to working with clients is one others should emulate.”
Tim Licitra
Executive Director, IEEE Power & E
“Our membership doubled in the last three years. Sequence helped us lean into our purpose, restructure our model, and reframe our value proposition to deliver what our members needed most.”
Margaret Mueller, PhD
CEO, Executives Club of Chicago
“Working with Sequence, our organization grew ten times over, we entered entirely new industries and expanded our industry consortia by five times. All within three years.”
David Schutt, Ph.D.
CEO, SAE International
“Our results with Sequence Consulting were phenomenal. It was massively successful. They have great experience they deliver a lot of value.”
Ian King
Chief Strategy and Membership Off
Let's Talk About Growing Your Association!
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