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Nonprofit Consulting Services
Growth Advisors to Successful Associations for Over Twenty Years
Clients tell us we are down-to-earth, collaborative, and we listen. They say we are easy to work with, friendly, and even fun. Expert and likable at the same time. What means the most is that they trust us.
Which is one reason our client relationships last for years and sometimes decades. Our very first client is still our client — twenty-one years later.
Nonprofit Consulting Experience
Incomparable Nonprofit Experience
Ten of the twenty largest associations are Sequence clients.
As one of the top nonprofit consulting firms, we serve clients worldwide, from the US to Japan, Taiwan, Australia, and Brazil. We work with growth-focused professional and trade associations of all sizes, including many of the largest and most successful membership organizations.
Global 500 companies also seek us out for our membership expertise.
Client Success Stories
Growth was flat. Young physicians were not joining. AMA spent more and more on marketing with less and less to show for it. Many physicians viewed them unfavorably. Start-up competitors were making serious inroads.
How We Helped The Executive's Club of Chicago Double Their Membership The Executives' Club of Chicago had to urgently revitalize its membership. One of America's top business forums, their value proposition had changed very little in over 100 years, and their…
SAE International makes its mission to serve the entire industry, automotive, aerospace, and off-road. They sought to make a much larger impact on the industry as a whole than they did as a membership organization.
How We Helped The American Lung Association Double Their Subscriber Base The American Lung Association had a subscriber base problem. Over time, more and more donors had disengaged with ALA, to the point that 75% of their donor file had not…
A New Strategy Helped American Psychological Association Grow By 25% The American Psychological Association had to make a significant strategic shift -- and get the membership aligned behind it. But, of course, that was easier said than done. APA’s 146,000…
AARP had looked for new revenue sources without real success. How could they use all of their unique assets to do something the market really needed? What is the right model for that? How can we make it successful?
WE GROW ASSOCIATIONS
Nonprofit Consulting Services
Consulting Services For Association Growth
Market and Member Research
Our specialized Market and Member Research techniques unlock hidden opportunities to grow membership.
Qualitative Research
Quantitative Research
Advanced Data Analytics
Market Research
Competitive Intelligence
Thought Leaders and Influencers
Benchmarks and Best Practices
LEARN MORE Quantitative Research
Advanced Data Analytics
Market Research
Competitive Intelligence
Thought Leaders and Influencers
Benchmarks and Best Practices
Membership Strategy
Our innovative way of thinking about Membership Strategies can change your trajectory to grow membership.
Member Value Proposition
Group and Corporate Membership
Membership Model Modernization
Pricing Strategies
Membership Maturity Mapping℠
Non-Dues Revenue Growth
LEARN MORE Group and Corporate Membership
Membership Model Modernization
Pricing Strategies
Membership Maturity Mapping℠
Non-Dues Revenue Growth
Membership Marketing
Award-winning Membership Marketing to transform your brand and the way you grow membership.
Membership Brand Transformation
Positioning and Messaging
Membership Segmentation
Member Recruitment and Retention
Young Member Growth
Membership Marketing Automation
Digital Marketing
LEARN MORE Positioning and Messaging
Membership Segmentation
Member Recruitment and Retention
Young Member Growth
Membership Marketing Automation
Digital Marketing
TESTIMONIALS
It’s been a dramatic impact. Transformative. Our rate of growth last year doubled. They’ve been critical in achieving what we have in two years. We could never have done it without Sequence.
Our results with Sequence Consulting were phenomenal. It was massively successful. They have great experience they deliver a lot of value.
What Sequence Consulting delivers is excellence. I’d recommend them for anything related to the organization's strategy.
Sequence helped us make a leap – and we’re grateful for it. We got much greater clarity about our value proposition and a strategy we’re still using years later.
Sequence has extensive not-for-profit expertise. They made the project a complete success for our organization.
Most companies have that one really great consulting experience. Sequence Consulting is that one-in-a-million consulting group.
Working with Sequence, our organization grew ten times over, we entered entirely new industries and expanded our industry consortia by five times. All within three years.
I recommend Sequence Consulting for their non-traditional approach to solving problems. They understand my culture and the realities I’m facing, and they come up with practical solutions I can implement.
I think of Sequence as the paradigm busters. We get superior thinking every time.
Sequence Consulting is the kind of firm that adds value and totally gets it. They figure out things that have never been done before that have repercussions for years.
We took a new business from zero and grew it to $47 million in three years. We could have never done it without Sequence Consulting.
Our strategic planning with Sequence was incredibly successful. They gave us great confidence that where we ended up was the right place for the organization.
I look to Sequence Consulting when I have a tough puzzle and need actionable recommendations. If your challenge is understanding a thorny problem, getting internal consensus, and moving forward, Sequence is your people.
Other firms fly at 100,000 feet; Sequence tells you how to land the plane. I say: here is my idea, and Sequence takes it and runs.
Sequence brought focused expertise to our partnership and invested in our success. We are a complex organization. Sequence helped us easily leverage our unique differences to create new growth opportunities.
When we needed help evaluating marketing automation, Sequence Consulting led the way. They developed the business case, and they helped us identify the fastest path to revenue and profit.
Sequence gave us an entirely new way to think about our business. They gave us the confidence to move forward and showed us the way. Our organization is dedicated to creating transformational change. Sequence Consulting has been transformational.
Sequence helped us chart a strategic path that empowered our team and produced better-than-expected results. We are still benefiting from their work years later.
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proven process for membership growth
Our Four Steps to Association Growth
Our experience with the most successful associations has perfected our formula for membership growth.
Uniquely powerful data analytics, member and non-member research, competitive intelligence, and thought leadership.
A proprietary, collaborative approach to segmentation, value proposition, business and membership modeling, and strategy development.
Execution Roadmap
A practical, step-by-step plan that brings your systems, internal communications, marketing, and member experience together in one tightly synchronized roadmap.
Expert Advisory
Expert guidance and advice to deploy leading-edge strategy and technology and create positive organizational change.
Our Client Promise
What You Can Expect From Us
Nonprofit Consulting Experience
We have worked almost exclusively with associations for the last twenty years, including some of the largest organizations in the world. Each of them had unique growth challenges, and we helped all of them succeed.
Global 500 companies have also sought us out for our membership, recruitment, and retention expertise.
No other nonprofit consulting firm can bring that kind of experience to a relationship with you.
Thought Partnership
Our clients tell us that one of the things they value most is our ability to be their thought partner. To understand their challenges and create space for them to think and create.
We personally invest in our clients and their success. Our clients say so themselves.
That is why some of our relationships go back more than two decades, as we continue to help our clients succeed throughout their careers.
Original Thinking
Every client is different and wants the exact right solution for them. That is what we deliver.
Clients tell us our nonprofit consulting services are innovative, creative, and original and that we help them find the perfect path through even the most daunting problems.
We have mastered best practices and benchmarks. Our real value is making them work for you.
Confident Decisions
Our work stands apart for its clear thinking and confident direction. Clients hire us to cut through complexity. They need practical solutions that are easy to understand and that they can execute.
Our clients get full buy-in on our nonprofit consulting recommendations and execute them confidently.
Tangible Results
We don’t just deliver presentations –what some clients call “shelfware.” Instead, we help our clients achieve tangible and measurable results, working within their unique culture and with their limited resources.
Our measure of success is that our clients implement our recommendations and that those recommendations get results.
Clients tell us they use our work, delivering excellent results for years to come.
Are We the Right Nonprofit Consulting Firm For You?
We are right for you if:
Your goal is impactful change
You want innovative Solutions Tailored For You
You want thought partners to Collaborate with you
You need strategic thinkers that see the Big picture
You want to be a change agent
We might not be right you if:
Your Goal is incremental change
You want off-the-shelf solutions
you want a vendor to execute your strategy for you
You need tactical planners focused on Tasks
You do things the way They've always been done
NONPROFIT CONSULTING EXPERTS
Our Nonprofit Consulting Experts
We left our careers as senior partners in a Big Strategy firm to bring better consulting to membership organizations. We believe associations change the world, and by making them better, we make the world a better place. We launched Sequence in 2001, focused exclusively on associations and nonprofit consulting services. We have never looked back.
Chris was a high-level strategy, technology, and marketing consultant to Global 1000 companies in our former lives. For over a decade, he helped clients like Microsoft, Novell, American Airlines, and many others worldwide innovate and grow.
Lisa was a senior executive, working with CEOs and Boards on growth strategy, organizational change, and corporate development. She worked on over forty mergers and acquisitions and helped grow a mid-size private firm into a publicly-traded company with 10,000 employees in thirty countries.
We believe in the work nonprofits do, so we both serve as Board and Committee Chairs for several nonprofit organizations.
Our vision is a world where all associations grow, thrive, and excel at serving their missions.
Our Mission
To help associations grow membership and revenue
Our Vision
A world where all associations grow, thrive, and excel at serving their mission
Testimonials
It’s been a dramatic impact. Transformative. Our rate of growth last year doubled. They’ve been critical in achieving what we have in two years. We could never have done it without Sequence Consulting.
We launched a new business from zero and grew it to $47 million in three years. We could have never done it without Sequence Consulting.
Our results with Sequence Consulting were phenomenal. It was massively successful. They have great experience they deliver a lot of value and I recommend them.
What Sequence Consulting delivers is excellence. I’d recommend them for anything related to the strategy of the organization.
Sequence Consulting helped us make a leap – and we’re grateful for it. We got much greater clarity about our value proposition and a strategy we’re still using years later.
Sequence has extensive not-for-profit expertise. They made the project a complete success for our organization.
Most companies have that one really great consulting experience. Sequence Consulting is that one-in-a-million consulting group.
Working with Sequence our organization grew 10 times over, we entered entirely new and emerging industries, and we expanded our industry consortia by five times industry consortia. All within three years.
I recommend Sequence Consulting for their non-traditional approach to solving problems. They understand my culture and the realities I’m facing and they come up with practical solutions that I can actually implement.
I think of Sequence Consulting as the paradigm busters. We get superior thinking every time.
Sequence Consulting is the kind of consulting firm that adds value and totally gets it. They figure out things that have never been done before that have repercussions for years.
Our strategic planning with Sequence Consulting was definitely successful. They gave us confidence that where we ended up was the right place for the organization.
I look to Sequence Consulting when I have a really tough puzzle and need actionable recommendations. If your challenge is understanding a thorny problem, getting internal consensus, and moving forward, Sequence is your people.
Other firms fly at 100,000 feet; Sequence Consulting tells you how to land the plane. I say: here is my idea, and Sequence takes it and runs.
Sequence Consulting brought focused expertise to our partnership and they invested in our success. We are a complex organization. Sequence helped us leverage our unique differences with ease to create new growth opportunities.
When we needed help evaluating marketing automation Sequence Consulting led the way. They developed the business case and they helped us identify the fastest path to revenue and profit.
Sequence gave us an entirely new way to think about our business that created exciting opportunities. They gave us the confidence to move forward and showed us the way. Our organization is dedicated to creating transformational change. Sequence Consulting has been transformational.
They helped us chart a strategic path that empowered our team and produced better than expected results. We are still benefiting from their work years later.
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