Meet the Team Behind Association Growth
Experts Dedicated to Your Growth
- Sequence Consulting
- About Sequence
- Meet Our Experts
Since 2001, we’ve helped associations grow stronger, more sustainable, and more impactful by combining deep industry expertise, strategic thinking, and practical solutions.
Real growth takes more than just advice—it takes the right partners. That’s why we work as an extension of your team, developing tailored strategies that deliver lasting results.
Our consultants bring together decades of experience in membership growth, engagement, marketing, and revenue strategy. We take a collaborative approach to ensure every solution is actionable, aligned with your mission, and built for real-world success.
Meet the people behind Sequence Consulting—dedicated to helping associations achieve long-term success.
In 2001, we left corporate consulting to focus on something more meaningful: helping associations grow and thrive.
At Sequence, we believe in the power of associations to create lasting impact. That’s why our work is dedicated exclusively to membership organizations—and why we’ve spent more than two decades shaping strategies that drive growth, resilience, and success.
Before co-founding Sequence Consulting, Chris spent more than a decade helping global organizations like Microsoft, Novell, and American Airlines innovate, grow, and expand their markets. With deep expertise in membership strategy, marketing, and digital transformation, he brings that same data-driven, results-focused approach to associations.
At Sequence, Chris helps associations increase revenue, attract and retain members, and create lasting impact. He has led major initiatives to modernize membership models, optimize engagement strategies, and build sustainable revenue streams—always combining strategic insight with hands-on execution.
Today, Chris is a trusted advisor to leading associations, known for helping them navigate change and thrive in a rapidly evolving landscape.
isa has spent her career advising CEOs and Boards on growth, strategy, and organizational transformation. With deep expertise in membership models, revenue strategy, and structural change, she helps associations navigate complexity, seize new opportunities, and achieve long-term success.
She has led more than 40 mergers and acquisitions, guiding organizations through critical transitions and growth initiatives. Among her proudest achievements was helping a mid-sized private company expand into a publicly traded firm with 10,000 employees across 30 countries—a testament to her ability to drive change at scale.
At Sequence Consulting, Lisa brings that same strategic vision and hands-on approach to associations, helping them redefine member value, grow revenue, and build stronger, more sustainable organizations.
Helping Associations Make a Difference. Our team of expert nonprofit consultants is dedicated to supporting associations in achieving their missions. With a focus on quality, collaboration, and impactful results, our team ensures a smooth process and meaningful outcomes that drive real growth and lasting change.
PRINCIPAL CONSULTANT
Abby cares deeply about helping associations do work that matters. She brings warmth, curiosity, and focus to every project—making sure strategies don’t just work on paper, but for the people they’re meant to serve. Known for her collaborative style and clear communication, she has a talent for bringing people together, clarifying goals, and getting things done. Her background in sports marketing and licensing gave her a strong foundation in brand strategy and stakeholder engagement. She has since applied those skills across a wide range of mission-driven organizations. Abby holds degrees from Arizona State University and Bowling Green State University, along with certifications in inbound and social media marketing. Based in Colorado Springs, Abby is recognized for turning insight into action—and for leading with both expertise and heart.
Senior Consultant
Elena brings clarity, curiosity, and calm to every project. A natural systems thinker, she can zoom out to see the big picture and zoom in to uncover the insights that move things forward. Whether she’s analyzing market trends or aligning stakeholders, Elena helps associations cut through complexity and focus on what matters most. Before joining Sequence Consulting, Elena worked in federal consulting, philanthropy, and public policy, supporting major healthcare systems, designing civic innovation strategies, and advancing equity-driven initiatives. She graduated summa cum laude from UCLA with degrees in Statistics & Data Science and Public Affairs, bringing both analytical precision and a collaborative spirit to every engagement. Based in Washington, D.C., Elena is passionate about helping mission-driven organizations grow in ways that are thoughtful, impactful, and built to last.
See what others are saying about sequence
“If your organization needs a strategic roadmap and to change your perspective, I would give them an A++. Their approach to working with clients is one others should emulate.”
Tim Licitra
Executive Director, IEEE Power & E
Margaret Mueller, PhD
CEO, Executives Club of Chicago
“Working with Sequence, our organization grew ten times over, we entered entirely new industries and expanded our industry consortia by five times. All within three years.”
David Schutt, Ph.D.
CEO, SAE International
“Our results with Sequence Consulting were phenomenal. It was massively successful. They have great experience they deliver a lot of value.”
Ian King
Chief Strategy and Membership Off