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What Got You Here Won’t Get You There: Reinventing the Association Executive for the Next Era (ASAE)

What Got You Here Won’t Get You There: Reinventing The Association Executive For The Next Era (Asae)

Building a Culture of Innovation in Associations (ASAE)

Building A Culture Of Innovation In Associations (Asae)

The Business Case for Inclusion: How Associations Can Sustain Growth in a Changing DEI Landscape (ASAE)

The Business Case For Inclusion: How Associations Can Sustain Growth In A Changing Dei Landscape (Asae)

Smart Moves: How AI Is Shaping the Future of Associations (ASAE)

Smart Moves: How Ai Is Shaping The Future Of Associations (Asae)

2025 Association Management Trends What Smart Leaders Are Doing Differently (copy)

2025 Association Management Trends What Smart Leaders Are Doing Differently

Crafting a Resilient Strategic Plan in Uncertain Times (ASAE)

Crafting A Resilient Strategic Plan In Uncertain Times (Asae)

Embracing Agility: Lessons From the Fruit Fly (ASAE)

Embracing Agility Lessons From The Fruitfly

Three Keys to Solving the Member Retention Puzzle (ASAE)

Three Keys To Solving The Member Retention Puzzle (Asae)

The Seven Habits of Highly Effective Association Leaders (ASAE)

The Seven Habits Of Highly Effective Association Leaders (Asae)

Bridging Generations in Associations (ASAE)

Bridging Generations In Associations (Asae)

Avoiding the Pitfalls of Prosperity (ASAE)

Avoiding The Pitfalls Of Prosperity (Asae)

A Tale of Two Disruptions (FORUM Magazine)

A Tale Of Two Disruptions  (Forum Magazine)

Five Breakthroughs in Membership Marketing (Associations Evolve 2024)

Five Breakthroughs In Membership Marketing (Associations Evolve 2024)

Organisational Membership The Future for Association Growth (Associations Evolve 2023)

Organisational Membership The Future For Association Growth (Associations Evolve 2023)

Be Unbusinesslike Why Associations Are Better Than Corporations (Sidecar)

Be Unbusinesslike Why Associations Are Better Than Corporations (Sidecar)

Are Your Members Your Best Customers (Sidecar)

Are Your Members Your Best Customers (Sidecar)

Is Your Member Segmentation Strategy Wrong? (Sidecar)

Is Your Member Segmentation Strategy Wrong? (Sidecar)

How To Create A Brand Strategy In 3 Simple Steps (Sidecar)

How To Create A Brand Strategy In 3 Simple Steps (Sidecar)

Baby Come Back! How To Win Back Lapsed Members And Why You Should (ASAE)

Baby Come Back! How To Win Back Lapsed Members And Why You Should (Asae)

5 Breakthroughs in Membership Marketing (ASAE)

5 Breakthroughs In Membership Marketing (Asae)

Four Steps To Creating Irresistible Member Value (Sidecar)

Four Steps To Creating Irresistible Member Value (Sidecar)

Top Takeaways On How Membership Will Survive The Great Reset (ASAE)

Top Takeaways On How Membership Will Survive The Great Reset (Asae)

Client Testimonials

Proven Results

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Michael Jacobson
CEO, Illinois Hotel and Lodging Association
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I absolutely endorse them. Just one decision they helped us make more than paid for the engagement.
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Todd Unger
SVP of Membership, American Medical Association
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It’s been a dramatic impact. Transformative. Our rate of growth last year tripled. We could never have done it without Sequence.
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Margaret Mueller, PhD
CEO, Executives Club of Chicago
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Our membership doubled in the last three years. Sequence helped us restructure our model, and reframe our value proposition to deliver what our members needed most.
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Arthur Evans, Ph.D.
CEO, American Psychological Association
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Our strategic planning with Sequence was incredibly successful. They gave us great confidence that where we ended up was the right place for the organization.
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