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Shifting Focus for Real Impact: Solving Member Problems
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AMA's Strategic Shift: Breakthroughs in Membership Growth
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Highlight Reel of From Stagnation to Growth: AMA's Membership Success Story
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Turning Tedious Tasks into Triumphs: The Road to Conversion Rate Success
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Revolutionizing Engagement: AMA's Digital Transformation Story
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Delivering an Impactful Membership Brand Campaign
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Member Content Without Marketing Does Not Help You
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How Data-Driven Segmentation Revolutionized Member Engagement
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Belief Over Benefits: What Truly Matters to Members
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Why Members Really Join: Finding The True Motivation
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Focusing on the Movable Middle to Maximize Member Growth
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Using Organic Content to Drive Member Growth
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Client Testimonials

What Association Leaders Say

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David Schutt, Ph.D.
CEO, SAE International
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Working with Sequence, our organization grew tenfold, we entered entirely new industries, and we expanded our industry consortia fivefold—all within three years.  Read the Case Study
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Arthur Evans, Ph.D.
CEO, American Psychological Association
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Our strategic planning with Sequence was incredibly successful. They gave us great confidence that where we ended up was the right place for the organization.

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Margaret Mueller, PhD
CEO, Executives Club of Chicago
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Our membership doubled in the last three years. Sequence helped us restructure our model, and reframe our value proposition to deliver what our members needed most.

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Todd Unger
SVP Membership, American Medical Association
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It’s been a dramatic impact. Transformative. Our rate of growth last year tripled. We could never have done it without Sequence.

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