Our membership doubled in the last three years. Sequence helped us restructure our model, and reframe our value proposition to deliver what our members needed most.
Margaret Mueller
Explore Success Stories
Chris Vaughan, PhD
Chris Vaughan is the co-founder of Sequence Consulting, where he helps leading associations grow membership, revenue, and impact. With over 20 years of experience advising organizations like AARP, the American Medical Association, and IEEE, Chris brings deep strategic insight and proven results to every engagement.
Case Studies
Client SUCCESS Stories
- Case Studies
How the AMA Doubled Its Membership Growth Rate
The AMA doubled its membership growth rate after partnering with Sequence. See the behavior-based segmentation and storytelling strategy that turned physician apathy into record membership.
- Case Studies
How the AMA Reached Record Membership by Reimagining Who Its Customer Was
The AMA was reaching just 1% of employed physicians — because the membership model was built for a world that no longer existed. See how a new health system model drove record total membership.
- Case Studies
How AARP Turned Its Most Valuable Asset Into a $43 Million Business
AARP understood the 50+ consumer better than any organization on earth — and brands were failing to reach that audience. See how they turned that expertise into a $43 million marketing agency in three years.
- Case Studies
How SAE International Created a New Business Model — and Grew Non-Dues Revenue 10X
SAE had an asset no competitor could replicate. See how they built a new business around it and grew non-dues revenue tenfold in three years.
- Case Studies
How the Executives’ Club of Chicago Leaned Into Its Purpose — and Doubled Membership
The Executives' Club of Chicago doubled membership in three years. See the innovative engagement strategy we developed to restructure their model and reframe their value proposition.
- Case Studies
How the American College of Rheumatology Grew Membership 50% in 3 Years
ACR grew membership 50% in three years by rebuilding its model around how rheumatology is actually practiced — as a team. See how that shift nearly tripled interprofessional membership.