What does Sequence Consulting do?

Sequence Consulting helps professional and trade associations grow faster by improving membership, revenue, and engagement through data-driven strategy, marketing, and planning.

Who does Sequence Consulting work with?

We work exclusively with associations, including professional societies, trade organizations, and nonprofits—helping them achieve measurable growth and transformation.

How can associations get started with Sequence Consulting?

Visit our Contact page to schedule a conversation. We’ll learn about your goals, identify opportunities, and design a strategy to accelerate your association’s growth.

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Sequence Consulting

Association Growth Experts

We Help Associations Grow. Faster, Stronger, and Smarter.

For over 25 years, we’ve helped associations grow faster with data-driven strategies that accelerate membership, revenue, and impact.

Association Consultants Trusted by 12 of the Top 20 Associations

Association Consulting That Drives Growth

Growth doesn’t have to be hard. Our association consulting helps you uncover what’s holding you back and build strategies that deliver more members, more revenue, and more impact.

We’ll help you see what’s working, fix what’s not, and make your growth goals achievable, one practical step at a time.

Let’s Build What’s Next For Your Association

Growth doesn’t have to feel like guesswork. Together, we’ll uncover what’s working, fix what’s not, and build strategies that move the numbers that matter—membership, revenue, and engagement.

- Growth That Works in the Real World
  You don’t need a cookie-cutter plan. You need strategies that fit your members, your mission, and your goals—and actually move the numbers

- Practical Experience, Real Results
  We’ve walked this road with hundreds of associations. We’ll help you see what’s really driving growth and turn that insight into measurable results.

Why Leading Associations Trust Us

You want growth that lasts—and a partner who actually gets your world. We’ve spent decades helping associations like yours find clarity, focus, and results that stick. We don’t just offer advice, we bring specialized knowledge and proven approaches that drive real progress.

- We understand your world. You’re balancing member needs, boards, budgets, and bold goals. We’ll help you cut through the noise and zero in on what drives real progress.r mission and members.

- We’re partners, not consultants. You’ll never get a binder of ideas and a wave goodbye. We work side-by-side with your team to turn insights into action—and make sure the change lasts.

- We measure success by your results. Membership up. Revenue growing. Engagement deepening. When your numbers move, that’s when we’ve done our job.

WE HELP YOU BUILD GROWTH THAT LASTS

The best results aren’t the ones we deliver—they’re the ones you keep creating long after we’re gone.

That’s why we don’t just hand you a strategy. We build your team’s skills, confidence, and clarity so growth becomes second nature.

You’ll walk away with tools that work, frameworks your team can use every day, and a shared understanding of what drives success.

Because lasting growth doesn’t come from a plan—it comes from your people knowing how to make it happen.

You’ve Done the Hard Work. Let’s Make It Pay Off.

Sometimes a small shift in strategy unlocks big results. We’ll help you find it—and turn it into lasting growth for your members and your mission.

Associations Change the World. We Help Them Do It.

That’s why we built Sequence—to bring clear thinking and practical strategy to organizations that make a real difference.

Watch our story to see how we put Big Strategy thinking to work for associations that lead change and create impact.

Stay Inspired: “On Associations”

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You Can’t Read the Label When You’re Sitting In the Jar
on October 2, 2025
Why outside-in strategy is the only kind that actually changes things.

Association Consulting Services

How We Help Associations Grow

You want growth that lasts—more members, more engagement, more revenue. That’s what we build together.

Strategy & Value
We’ll help you clarify your value, align around what matters most, and focus your strategy where it counts.

Marketing & Engagement
Reach the right audiences with messages that connect and programs that keep members involved.

Membership Growth
Attract and retain the members who matter most with approaches proven to deliver lasting results.

Revenue Growth
Grow beyond dues. We’ll help you uncover new opportunities and build sustainable streams of revenue.

Chris & Lisa Vaughan

Big Strategy Insight. Association Focus.

Meet Chris and Lisa

After years in Big Strategy consulting, Chris and Lisa saw one clear truth: associations deserve the same caliber of strategy as Fortune 100 companies—tailored to their missions. So they built Sequence to do exactly that.

Chris Vaughan, PhD, is a philosopher turned strategist. He’s known for helping associations see challenges more clearly and turn insight into action.

Lisa Vaughan is a growth strategist who helps associations translate big goals into practical, measurable results.

Together, they’ve spent more than 25 years helping leading associations grow membership, revenue, and impact—one smart, simple step at a time.

What’s Working for Other Associations

Real Stories. Real Results. Practical Strategies You Can Put To Work.

Tripled Member Growth

“It’s been a dramatic impact. Transformative. Our rate of growth last year tripled. We could never have done it without Sequence.”

Multiplied Nondues Revenue 10X

“Working with Sequence, our organization grew ten times over, we entered entirely new industries and expanded our industry consortia by five times. All within three years.”

Doubled Membership in Three Years

“Our membership doubled in the last three years. Sequence helped us lean into our purpose, restructure our model, and reframe our value proposition to deliver what our members needed most.”