Association Strategy

Association Strategy for growth

Smart Association Strategies for Lasting Growth

Growth doesn’t happen by chance—it takes smart association strategy designed around your organization’s unique strengths. At Sequence Consulting, we help associations expand membership, increase revenue, and build sustainable growth models that drive long-term success. Our proven strategies ensure your association stays competitive, relevant, and positioned for the future.

Accelerate Growth with Data-Driven Strategies

Strategic Planning & Organizational Assessment

- - Strategic Planning for Growth – Develop a clear, data-driven roadmap to address challenges, seize opportunities, and drive long-term success for your association.
  - Comprehensive Organizational Assessment – Evaluate performance on 16 key dimensions with our Membership Maturity Model.
  - Benchmarking Against Industry Leaders – Benchmark your association’s membership, engagement, and revenue strategies against top-performing organizations.

Success Story: A professional association used our Maturity Model to improve retention by 22%, boost non-dues revenue by 18%, and enhance board decision-making efficiency.

Association Strategy to Grow Membership & Increase Revenue

Membership & Revenue Growth Strategies

- - Scalable Membership Models – Proven strategies to attract new members, young professionals, and global audiences.
  - Hybrid & Organizational Memberships – Custom models for organizations, individuals, and vendor partnerships.
  - Dues Optimization – Smart pricing structures that increase revenue without member loss.
  - Non-Dues Revenue Growth – Diversify income streams with new products and new market opportunities.

Success Story: A national association restructured its dues strategy and increased revenue by 15% while maintaining a 95% renewal rate.

Strengthen Engagement, Enhance Value, and Boost Retention

Member Engagement & Value Optimization

- - Winning Member Value Propositions – Craft an offer they can’t refuse for members to join and stay.
  - Engagement & Retention Scoring – Identify the offerings and opportunities that are driving most of your renewals.
  - Benefits & Competitive Positioning – Ensure your offerings give you the right to win in your industry.
  - Retention & Lifetime Value Modeling – Evaluate the sustained effectiveness of your membership strategies by analyzing retention rates, lifetime member value, revenue contribution, and engagement trends

Success Story: Using our Right-to-Win framework, an association doubled its membership in three years by refining its value proposition and benefits.