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Sequence Consulting
We help associations grow faster by uncovering opportunities others miss.
If you’re rethinking how your association will grow membership, revenue, and impact, or you need a strategy to change your future, you’re in good company.
Most leaders reach a point when the old playbook stops delivering. That’s when they call us.
What We Help You See
For more than 25 years, association leaders have turned to Sequence for straight answers to tough growth questions.
We help you see what’s working, what isn’t, and why. Then we build strategies your board can trust and your team can put to work.
Where We Focus
Our work centers on three areas that shape long-term growth: strategy, membership, and revenue.
Whether you’re clarifying value, strengthening engagement, or rethinking your model, we help you build a path forward you can trust.
Associations Change the World. We Help Them Do It.
We built Sequence to bring clear thinking and practical strategy to organizations doing work that matters.
Take a quick look at how we think, what we believe, and the results we help associations achieve.
See why associations trust us: Our story, our mission, and the results behind them.
How We Help Associations Grow
You want growth you can count on. These are the areas where we help associations make real progress.
Sharper Strategy
We help you clarify your value, align around what matters most, and focus your strategy where it counts.
Smarter Engagement
Reach the right audiences with messages that connect and programs that keep members involved.
Stronger Membership
Attract and retain the members who matter most with approaches proven to deliver lasting results.
Sustainable Revenue
Grow beyond dues. We’ll help you uncover new opportunities and build durable streams of revenue.
Big Strategy Insight. Association Focus.
After successful careers in Big Strategy consulting, Chris and Lisa launched Sequence in 2001 because they believe associations change the world and helping them do it better makes the world better too.
They built Sequence to bring serious strategic thinking to organizations doing work that matters.
Chris Vaughan, PhD
Chris brings a philosopher’s clarity and a strategist’s perspective. He helps associations cut through noise, get to the heart of an issue, and make decisions they can stand behind.
Lisa Vaughan
Lisa has a gift for making big goals feel possible. She helps teams sort out what matters most, build plans they can own, and keep moving even when the work gets complex.
A Partnership Built on Purpose
For more than twenty-five years, Chris and Lisa have helped associations sharpen strategy, steady growth, and make better decisions. Every engagement is a chance to solve real problems alongside leaders who care deeply about getting it right.
What Association Leaders Say About Working With Us
The leaders we work with face complex challenges and real pressure to get growth right. Here’s how they describe the impact clarity and the right strategy can make.
Todd Unger
SVP Membership
American Medical Association
David Schutt, PhD
CEO
SAE International
Arthur Evans, PhD
CEO
American Psychological Association
Margaret Mueller, PhD
CEO
Executives’ Club of Chicago
Want to know what this could look like for your organization? Let’s talk.
Don't Miss: Exclusive Association Trends Report
What’s coming next for associations? These are the trends every leader should be watching—and acting on.
Ready to See What’s Next for Your Association?
Let’s talk about what’s possible.