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Every association reaches moments when the next step isn’t obvious. We help you understand what’s really happening, sort out your priorities, and make decisions that move the organization forward.
What Sets Us Apart
Associations operate in complex environments. Shifting member expectations, changing markets, and rising pressure to deliver more with less. We focus our entire practice on this world because the work is meaningful and the challenges deserve real clarity.
Growing an association starts with understanding the real forces at work. We help you see what’s driving your results, what’s slowing you down, and where to focus for the greatest impact. Every engagement is grounded in data, informed by experience, and shaped around your goals.
When you’re close to the work, it’s hard to see the full picture. We bring an outside view built on decades of association consulting, helping you recognize patterns, sort out your options, and move forward with confidence.
Good strategy only matters if it becomes real. We work alongside your team to build focus, alignment, and steady progress, so the momentum continues long after the project ends.
Associations come to us when they’re navigating complexity, facing important choices, or looking for a clearer path forward. We work with professional and trade organizations of every size, from state societies to global leaders, all united by a commitment to grow, adapt, and deliver more value to their communities.
What connects the associations we serve isn’t their sector or scale. It’s a mindset: leaders who want to understand what’s really happening, focus their efforts, and deliver more value to the communities they serve.
For more than twenty-five years, we’ve helped these organizations strengthen membership, deepen engagement, and build more reliable revenue—creating associations ready for the future, not just the moment they’re in
We’re proud to have worked with many of the most respected associations in the country. Twelve of the top twenty associations have chosen Sequence when clarity, strategy, and forward movement mattered most.
What LEaders Say
The best way to understand our work is to hear from the leaders who’ve been through it. Their experiences show what clarity, focus, and the right strategy can make possible inside an association.
I feel like they’ve customized their consultancy around my organization. Will they have a lasting impact on what we do and how we do it? 100%.
After successful careers in Big Strategy consulting, Chris and Lisa founded Sequence to bring thoughtful, practical strategy to the associations doing work that matters. They wanted to help leaders make clearer decisions, focus on what’s important, and move their organizations forward with confidence.
Chris Vaughan, PhD, brings a philosopher’s clarity and a strategist’s discipline to the work. He helps associations sort through complexity, name the real issues, and make decisions that actually change outcomes.
Lisa Vaughan has a gift for turning big ambitions into plans teams can believe in. She helps associations focus on what matters, set priorities that stick, and build the momentum that moves organizations forward.
For more than twenty-five years, Chris and Lisa have partnered with associations across the country—large and small, simple and complex—helping leaders turn uncertainty into direction and direction into steady, meaningful progress.
Everything we do is grounded in the same principles: clear insight, practical action, and a genuine partnership with association leaders. It’s an approach that’s shaped our mission and guided our work from the start
If you’re facing a complicated challenge or a turning point, we’d be glad to talk.
