Association Member Growth Case Studies:

Client Success Stories

Association Growth Case Studies: How Leading Organizations Achieved Real Results

Discover how associations unlock meaningful growth when they follow a clear, disciplined strategy.

Sequence Consulting helps organizations strengthen membership and revenue by combining rigorous analysis, smart strategy, and focused execution. The results are real: better experiences for members and sustained growth for the mission.

These stories show what that looks like in practice. Each one captures a specific challenge, the strategy that solved it, and the measurable outcomes that followed. Together, they show how the right choices can reshape an association’s future.

AMA Membership Growth Case Study

The AMA achieved transformational growth, tripling its rate of growth after partnering with us. See the data-driven "Digital Reboot" strategy that revitalized their membership program.

ASHP membership growth strategy

See how ASHP stopped membership decline and high churn. We designed a future-ready, 10-point strategy that redefined member value and strengthened long-term growth.

American Diabetes Association membership strategy

Discover how the ADA reversed a five-year membership decline. Our strategy improved retention by 50% and established a path to 5% annual, sustainable growth.

executives' club membership growth case study

The Executives' Club of Chicago doubled membership in three years. See the innovative engagement strategy we developed to restructure their model and reframe their value proposition.

non-dues revenue case study

SAE International achieved 10X non-dues revenue growth in three years. See the revolutionary new business model and strategy that powered this transformation and market expansion.

lapsed member re-engagement case study

The American Lung Association (ALA) achieved 50% growth by re-engaging its lapsed members and donors. Learn our strategy for winning back vital support and stabilizing the donor base.

association strategic planning case study

Learn how the APA achieved a 25% surge in membership and restored alignment through a strategic planning transformation. Get the blueprint for focused, data-driven growth.

AARP Revenue Growth Case Study

AARP launched a $43 million new business (Influent50) in just three years. Learn the strategy that turned market insights into a massive, profitable non-dues revenue engine.