Author: Alexa Kade Membership in a professional association provides a wide range of valuable benefits, from access to professional development and industry insights to career
Discover the power of associations—the unsung heroes shaping our daily lives. See how their influence makes modern society possible.
Discover the power of associations—the unsung heroes shaping our daily lives. See how their influence makes modern society possible.
Discover the power of associations—the unsung heroes shaping our daily lives. See how their influence makes modern society possible.
Discover the power of associations—the unsung heroes shaping our daily lives. See how their influence makes modern society possible.
Author: Kristen Wall Between funding member benefits, new programs, and various marketing initiatives, it takes a significant investment to further your association’s offerings. You can
Author: Debbie Willis Gen Z is more connected, tech-savvy, and driven by purpose than generations before theirs. As they enter the workforce, they’re looking for
Membership is shifting, revenue models are under pressure, and digital tools aren’t delivering like they used to. But the smartest association leaders aren’t waiting for stability—they’re adapting fast.
In our new whitepaper, we break down the key trends shaping associations in 2025, backed by the best industry data available. You’ll find six strategic moves that can help your organization stay relevant, grow smarter, and deliver real value in a changing landscape.
Author: Debbie Willis Is your association thriving? According to recent surveys, association executives feel more confident than ever, with 67% optimistic about their organization’s future
Author: Daria Knupp It’s no secret that keeping existing members engaged is more cost-effective than constantly acquiring new ones. One of the most powerful ways
Author: Lomesh Shah When it comes to growing your association’s membership base, the first thing you should consider is your offerings. After all, members join
By: Karin Tracy Simple member engagement strategies such as sending monthly email newsletters and promoting an annual conference still have their place in association management
By: Sarah Ferguson Imagine Trisha, a recent college graduate, joins your technical engineering association. She’s excited about the perks of membership, such as access to
Craft your association’s future with a strategic plan that drives growth, member engagement, and lasting impact. Discover key steps and expert insights.
Discover the power of associations—the unsung heroes shaping our daily lives. See how their influence makes modern society possible.
Discover how to foster a successful consulting relationship with Sequence Consulting’s expert tips on trust, collaboration, and effective communication.
Discover the evolving future of associations in 2024 and beyond, with a focus on growth, innovation, and member engagement. Association leaders are more confident, with financial gains and increasing membership driving progress. In-person events are back, providing networking opportunities and community-building experiences. Looking towards 2025, expect rapid growth, technological advancements, and a move towards hybrid event formats shaping the industry. Embrace change, stay ahead, and join the path to association success.
Discover the unique strengths of associations and why they don’t need to be unicorns in the organizational world. Learn about the Triple Bottom Line Advantage and the power of distributed leadership.
Maximize member engagement and retention with strategies that transform passive participants into loyal, active contributors, driving growth and sustainability.
Traditional association membership models are outdated and need revitalization. Discover strategies to modernize offerings, boost engagement, and attract diverse members.
Discover the latest Association Management Trends for 2024, including strategies for membership growth, revenue diversification, and innovative membership models.
Are you struggling to be your members’ first choice? Learn how to stand out in a crowded market and become the organization they can’t live without.
Discover how AI is revolutionizing association management in 2024, enhancing efficiency, member engagement, and strategic insights through innovative technology.
Is your organization truly member-focused? It’s easy to assume alignment with member needs, but testing that assumption is critical. In this post, we explore two practical ways to evaluate and strengthen your member focus: the Member Test and the Mission Test. These tools will help you see through your members’ eyes, align your actions with your mission, and create a stronger, more engaged organization. Ready to put your member focus to the test?”
Discover key member renewal best practices from top organizations. Enhance retention strategies with insights on auto-renew, timing, and value propositions.
Discover why members don’t renew: a lack of perceived value. Learn how communicating your organization’s impact can boost member retention.
Optimize your association’s revenue by strategically increasing membership dues. Understand benchmarks, pricing, and value exchange for long-term financial success.
Discover why members leave associations and how to creatively win them back for the long term, boosting engagement and retention rates.
Discover key insights from top executives who successfully navigated the pandemic in this research study. Learn how they achieved lasting results.
Discover how associations can drive engagement by tapping into their nonmember customer base, often overlooked but rich with growth opportunities.
Explore the future of membership growth with organizational memberships, offering strategic value and financial benefits beyond traditional group plans.
Discover groundbreaking strategies in membership marketing. Transform low returns with innovative segmentation, targeted messaging, and effective advertising.
Discover why associations thrive by being unbusinesslike, balancing mission, member value, and money over singular profit, offering unique insights for leaders.
Discover how to create irresistible member value for your association by following four strategic steps inspired by successful brands like Apple and Amazon.
Unlock the full potential of your association by focusing on member engagement, the key to driving renewals and executing your mission effectively.
Unlock the potential of your association by focusing beyond just member retention. Discover how non-member relationships can drive growth and boost revenue.
Most associations segment their membership in the same way: by career stage. So young professionals might be one segment, mid-career folks another, and so on into retirement. They do it this way because it seems obvious, and it’s easy – but is there a chance it’s wrong?
Discover how to leverage your association’s mission to drive membership growth by aligning with millennial values and utilizing technology effectively.
In 2015, millennials surpassed Generation X to become the largest population in the workforce. The majority of the workforce is getting younger. Most membership organizations are seeing the average age of their members go up.
Discover how association membership models have evolved. Explore challenges and strategies reshaping member engagement in today’s digital age.
Optimize your membership pricing with strategies that balance revenue, member value, and mission alignment for sustainable association success.
Discover effective, evidence-based strategies for lasting member retention with insights from Sequence Consulting. Optimize renewals, engage early, and enhance interactions.
Many of the lessons associations were forced to learn during the pandemic have relevance enduring beyond this past year. The expectations of organization members across the board have changed forever.
The events that unfolded over 2020 and 2021 have brought about extraordinary change for organizations in nearly every industry. Associations, in particular, had to adapt quickly, assess old ways of doing things.
It is not just a mission or vision. A nonprofit brand strategy is how your organization shows up in the world, and how you want existing and potential members to see and feel about you. It is a promise about who you will be to them, and a promise they expect you to fulfill.
