Member Retention

Maximize Member Retention: Research-Based Best Practices for Member Renewal

Chris Vaughan, PhD
April 10, 2024

Reading Time: < 1 minute

Member Renewal Best Practices

A Bespoke Research Study By Sequence Consulting

We conducted in-depth research with ten highly prominent organizations with renewal-based business models to understand member retention best practices and benchmarks across industries.

Participating organizations included associations, publishers, financial services, and philanthropic organizations.

The research topics include:

- Value Proposition
- First-Year Renewal
- Auto-Renew
- Renewal Stream and Duration
- Renewal Timing
- Grace Periods

The result is a revealing look at what works in renewal across the board, regardless of the business you are in, and practical insights you can use to improve your own member retention.

To learn more about member renewal best practices see The Art of Member Retention: 3 Essential Strategies and Membership Retention and Renewals: Strategies, Processes, and Tips

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Ian King

Chief Strategy and Membership Officer, American Psychological Association

Our results with Sequence Consulting were phenomenal. It was massively successful. They have great experience they deliver a lot of value.

Julia Fitzgerald

CMO, American Lung Association

We are still benefiting from their work years later. Sequence helped us chart a strategic path that empowered our team and produced better-than-expected results.

Barbara Burgess

COO, The Wright Foundation

Sequence has been transformational. Sequence gave us an entirely new way to think about our business. They gave us the confidence to move forward and showed us the way.

Tami Brehm, CAE

VP Member Services, American College of Rheumatology

Sequence brought focused expertise to our partnership and invested in our success. We are a complex organization. Sequence helped us easily leverage our unique differences to create new growth opportunities.

Cris Gardner

VP Corporate Strategy, AARP

I look to Sequence Consulting when I have a tough puzzle and need actionable recommendations. If your challenge is understanding a thorny problem, getting internal consensus, and moving forward, Sequence is your people.

Dave Austin

CEO, Influent50 an AARP Services Company

We took a new business from zero to $47 million in three years. We could have never done it without Sequence Consulting.

David Schutt, Ph.D.

CEO, SAE International

Working with Sequence, our organization grew ten times over, we entered entirely new industries and expanded our industry consortia by five times. All within three years.

Rich Harwood

Founder, The Harwood Institute for Public Innovation

Sequence helped us make a leap – and we’re grateful for it. We got much greater clarity about our value proposition and a strategy we’re still using years later.

Margaret Mueller, PhD

CEO, Executives Club of Chicago

Our membership doubled in the last three years. Sequence helped us lean into our purpose, restructure our model, and reframe our value proposition to deliver what our members needed most.

Tim Licitra

Executive Director, IEEE Power & Energy Society

If your organization needs a strategic roadmap and to change your perspective, I would give them an A++. Their approach to working with clients is one others should emulate.

Kate Dockins, CAE

SVP Membership Experiences, Institute of Food Technologists

The work with Sequence is making a measurable difference. An actual numerical impact that you can measure.

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Maximize Member Retention: Research-Based Best Practices for Member Renewal

Member Renewal Best Practices

A Bespoke Research Study By Sequence Consulting

other popular client stories

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The Doctor Is In: How Sequence Helped the AMA Achieve Exponential Member Growth

The Membership Multiplier: How Sequence Helped the Executives’ Club Double Down on Growth

From Standards to Solutions: How SAE International Multiplied Non-Dues Revenue by 10X

Breathing New Life into a Lapsed Base: How the American Lung Association Achieved 50% Growth

Strategic Breakthrough: How APA Achieved 25% Growth & Beyond

Case Study: How AARP Turned Market Insight into a $43 Million Revenue Stream

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