Member Growth

Ten Ways To Future Proof Your Membership

Chris Vaughan, PhD
March 2, 2024

Reading Time: < 1 minute

We conducted research with top executives from leading organizations that navigated the pandemic experience successfully with lasting results. Here is what we learned.

The Doctor Is In: How Sequence Helped the AMA Achieve Exponential Member Growth

Discover how Sequence helped the American Medical Association revitalize its membership growth through a strategic "Digital Reboot" campaign.

Case Study

The Membership Multiplier: How Sequence Helped the Executives’ Club Double Down on Growth

Revitalize your membership growth strategy with insights from the Executives' Club of Chicago's partnership with Sequence Consulting. Discover their innovative approach for a thriving business forum.

Case Study

From Standards to Solutions: How SAE International Multiplied Non-Dues Revenue by 10X

Discover how an innovative nonprofit business model propelled SAE International to 10x growth and industry leadership. Learn about their transformative journey here.

Case Study

Breathing New Life into a Lapsed Base: How the American Lung Association Achieved 50% Growth

Learn how Sequence Consulting partnered with the ALA to re-engage lapsed members and win back donors. Discover their strategy for success in donor engagement.

Case Study

Strategic Breakthrough: How APA Achieved 25% Growth & Beyond

Discover how the American Psychological Association revitalized its organization through innovative nonprofit strategic planning, fostering member engagement and strategic alignment.

Case Study

Case Study: How AARP Turned Market Insight into a $43 Million Revenue Stream

Discover how AARP partnered with Sequence Consulting to launch Influent50, a revolutionary marketing agency tailored to the unique needs of the 50+ demographic.

Todd Unger

SVP of Membership, American Medical Association

It’s been a dramatic impact. Transformative. Our rate of growth last year tripled. We could never have done it without Sequence.

Ian King

Chief Strategy and Membership Officer, American Psychological Association

Our results with Sequence Consulting were phenomenal. It was massively successful. They have great experience they deliver a lot of value.

David Wickenden

SVP Enterprise Strategy, AARP

What Sequence Consulting delivers is excellence. I’d recommend them for anything related to the organization's strategy.

Rich Harwood

Founder, The Harwood Institute for Public Innovation

Sequence helped us make a leap – and we’re grateful for it. We got much greater clarity about our value proposition and a strategy we’re still using years later.

Daryl Thomann

COO, Make-A-Wish Foundation

Sequence has extensive not-for-profit expertise. They made the project a complete success for our organization.

Andrew Smart

Chief Membership and Marketing Officer, SAE International

Most companies have that one really great consulting experience. Sequence Consulting is that one-in-a-million consulting group.

David Schutt, Ph.D.

CEO, SAE International

Working with Sequence, our organization grew ten times over, we entered entirely new industries and expanded our industry consortia by five times. All within three years.

Mark Carpenter

Director of Web Strategy, American Chemical Society

I recommend Sequence Consulting for their non-traditional approach to solving problems. They understand my culture and the realities I’m facing, and they come up with practical solutions I can implement.

Tom Nelson, Ph.D.

Chief Operating Officer, AARP

I think of Sequence as the paradigm busters. We get superior thinking every time.

Christian Kuhn

Director of Partner Strategy, AARP Services

Sequence Consulting is the kind of firm that adds value and totally gets it. They figure out things that have never been done before that have repercussions for years.

Dave Austin

CEO, Influent50 an AARP Services Company

We took a new business from zero to $47 million in three years. We could have never done it without Sequence Consulting.

Arthur Evans, Ph.D.

CEO, American Psychological Association

Our strategic planning with Sequence was incredibly successful. They gave us great confidence that where we ended up was the right place for the organization.

Cris Gardner

VP Corporate Strategy, AARP

I look to Sequence Consulting when I have a tough puzzle and need actionable recommendations. If your challenge is understanding a thorny problem, getting internal consensus, and moving forward, Sequence is your people.

Mark Nylec

Director of CRM, AARP

Other firms fly at 100,000 feet; Sequence tells you how to land the plane. I say: here is my idea, and Sequence takes it and runs.

Bernie Hengesbaugh

COO, American Medical Association

If you want a turnkey approach, go with the big firms. But if you’re interested in someone very credible working with you on a personal level, I would go with Sequence Consulting.

Tami Brehm, CAE

VP Member Services, American College of Rheumatology

Sequence brought focused expertise to our partnership and invested in our success. We are a complex organization. Sequence helped us easily leverage our unique differences to create new growth opportunities.

Chris Gloede

CMO, American Bar Association

Sequence Consulting led the way. When we needed help evaluating marketing automation, they developed the business case, and they helped us identify the fastest path to revenue and profit.

Barbara Burgess

COO, The Wright Foundation

Sequence has been transformational. Sequence gave us an entirely new way to think about our business. They gave us the confidence to move forward and showed us the way.

Julia Fitzgerald

CMO, American Lung Association

We are still benefiting from their work years later. Sequence helped us chart a strategic path that empowered our team and produced better-than-expected results.

Christine Donohoo

Chief Communications Officer, AARP

Sequence always over delivers.

Margaret Mueller, PhD

CEO, Executives Club of Chicago

Our membership doubled in the last three years. Sequence helped us lean into our purpose, restructure our model, and reframe our value proposition to deliver what our members needed most.

Kate Dockins, CAE

SVP Membership Experiences, Institute of Food Technologists

The work with Sequence is making a measurable difference. An actual numerical impact that you can measure.

Jon Dolittle

CEO, Missouri Hospital Association

I really appreciate the Sequence team's willingness to dig in, adapt with us, and help us produce a professional outcome. This process has truly benefited us.

Tim Licitra

Executive Director, IEEE Power & Energy Society

If your organization needs a strategic roadmap and to change your perspective, I would give them an A++. Their approach to working with clients is one others should emulate.

Sanjeev Ahuja

CEO, Lions Clubs International

If an organization is looking for a strategic analysis of a business problem, Sequence would be a great partner.

Stephanie Mercado, CPHQ

CEO, National Association for Healthcare Quality

I like working with smart, experienced, fast-paced organizations who come in and roll up their sleeves and get their hands dirty.

Susan McCardle

Membership Director, National Fire Protection Association

They were able to get us all on the same page about how the process was going to work and how to get what we were looking for. The simplicity of the process was great.

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Ten Ways To Future Proof Your Membership

other popular client stories

Our Successful Client Stories

The Doctor Is In: How Sequence Helped the AMA Achieve Exponential Member Growth

The Membership Multiplier: How Sequence Helped the Executives’ Club Double Down on Growth

From Standards to Solutions: How SAE International Multiplied Non-Dues Revenue by 10X

Breathing New Life into a Lapsed Base: How the American Lung Association Achieved 50% Growth

Strategic Breakthrough: How APA Achieved 25% Growth & Beyond

Case Study: How AARP Turned Market Insight into a $43 Million Revenue Stream

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