Reading Time: 5 minutesStruggling to engage your association’s members? Discover two key questions to unlock value and connection in this insightful article on member-centric strategies.
Reading Time: 3 minutesDiscover how to create irresistible member value for your association with four strategic steps, inspired by successful brands like Apple and Amazon.
Reading Time: 5 minutesUnlock the full potential of your association by focusing on member engagement, the key to driving renewals and executing your mission effectively.
Reading Time: 3 minutesDiscover how to leverage your association’s mission to drive membership growth by aligning with millennial values and utilizing technology effectively.
Reading Time: 3 minutesIn 2015, millennials surpassed Generation X to become the largest population in the workforce. The majority of the workforce is getting younger. Most membership organizations are seeing the average age of their members go up.
Reading Time: 3 minutesDiscover how association membership models have evolved. Explore challenges and strategies reshaping member engagement in today’s digital age.
Reading Time: 3 minutesOptimize your membership pricing with strategies that balance revenue, member value, and mission alignment for sustainable association success.
Reading Time: 2 minutesDiscover effective, evidence-based strategies for lasting member retention with insights from Sequence Consulting. Optimize renewals, engage early, and enhance interactions.
Reading Time: 2 minutesMembership organizations have always offered third-party products to their members. This usually means a discount, sometimes bearing the association brand. Affinity products have served essential roles. They provide value to members, giving them a reason to join and renew.
Reading Time: 4 minutesNonprofit disruption has been a topic of conversation for what seems like forever, but at what point does a disruption become the status quo for nonprofits?
Reading Time: 9 minutesHeadwinds evokes the image of sailing into the storm. We imagine wind whipping our faces as we make progress against forces beyond our control. Headwinds is a good word for the market forces facing membership organizations today.
Reading Time: 2 minutesEighty percent of executives say creating an “outside-in” culture is a high priority for the future. Outside is where the good stuff happens. Buyers buy. Inventors invent. Competitors compete. An outward-focused organization has its eyes on the action.
Reading Time: 2 minutesFor well over a decade, “integration” has been the holy grail of marketing. Integration means many things. It means coordinating multiple channels. It means cooperating as teams, agencies, and disciplines.
Reading Time: 3 minutesCraft a membership offer that members can’t resist by emphasizing value over discounts, bundling benefits, and clear communication to drive engagement.
Reading Time: 3 minutesThere is a saying called Parkinson’s Law: “Work expands to consume the available resources.” Which is to say your entire team will always be busy and your entire budget spent. The question is how do you ever do something new?
See what others are saying about sequence
“If your organization needs a strategic roadmap and to change your perspective, I would give them an A++. Their approach to working with clients is one others should emulate.”
Tim Licitra
Executive Director, IEEE Power & Energy Society
Margaret Mueller, PhD
CEO, Executives’ Club of Chicago
“Working with Sequence, our organization grew ten times over, we entered entirely new industries and expanded our industry consortia by five times. All within three years.”
David Schutt, Ph.D.
CEO, SAE International
“Our results with Sequence Consulting were phenomenal. It was massively successful. They have great experience they deliver a lot of value.”
Ian King
Chief Membership Officer, American Psycological Association
