Association Member Growth Case Studies:

Client Success Stories

Association Member Growth Case Studies: Real Results from Leading Associations

Discover what’s possible when associations take a smarter, more strategic path to growth.

At Sequence Consulting, we help associations accelerate membership and revenue growth through data-driven insight, bold strategy, and expert marketing execution. Our work turns plans into measurable results—creating exceptional member experiences and sustainable success.

These association member growth case studies show how leading organizations have expanded their reach, deepened engagement, and built stronger member communities. Each story highlights a unique challenge, a tailored solution, and a proven impact—demonstrating that the right strategy makes all the difference.

American Diabetes Association Membership Strategy

Discover how the ADA reversed a five-year membership decline. Our strategy improved retention by 50% and established a path to 5% annual, sustainable growth.

Ashp Membership Growth Strategy

See how ASHP stopped membership decline and high churn. We designed a future-ready, 10-point strategy that redefined member value and strengthened long-term growth.

Ama Membership Growth Case Study

The AMA achieved transformational growth, tripling its rate of growth after partnering with us. See the data-driven "Digital Reboot" strategy that revitalized their membership program.

Executives' Club Membership Growth Case Study

The Executives' Club of Chicago doubled membership in three years. See the innovative engagement strategy we developed to restructure their model and reframe their value proposition.

Non-Dues Revenue Case Study

SAE International achieved 10X non-dues revenue growth in three years. See the revolutionary new business model and strategy that powered this transformation and market expansion.

Lapsed Member Re-Engagement Case Study

The American Lung Association (ALA) achieved 50% growth by re-engaging its lapsed members and donors. Learn our strategy for winning back vital support and stabilizing the donor base.

Association Strategic Planning Case Study

Learn how the APA achieved a 25% surge in membership and restored alignment through a strategic planning transformation. Get the blueprint for focused, data-driven growth.

Aarp Revenue Growth Case Study

AARP launched a $43 million new business (Influent50) in just three years. Learn the strategy that turned market insights into a massive, profitable non-dues revenue engine.