Member Research & Data Analysis
Member Research & Data Analysis
- Sequence Consulting
- Association Consulting Services
- Member Research & Data Analysis
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Turn data into action. We go beyond reports—our research and analysis help you attract, engage, and retain members with strategies backed by real data. From segmentation to behavioral trends, we uncover insights that drive smarter decisions and sustainable growth.
Our research and analytics are the foundation of every growth strategy we build. By understanding what truly drives your members, we help associations design strategies that deliver measurable results.
We help you understand your members—and nonmembers—at a deeper level, uncovering what they value, how they engage, and why they stay (or leave).
Custom Surveys & Focus Groups – Get real, actionable insights from members and nonmembers.
Needs & Experience Analysis – Identify gaps, opportunities, and barriers to engagement.
Segmentation & Loyalty Models – Discover your most loyal members—and what keeps them.
Retention & Churn Analysis – Pinpoint why members lapse and how to keep them connected.
Case Spotlight: Executives Club of Chicago
The Executives' Club of Chicago doubled membership in three years. See the innovative engagement strategy we developed to restructure their model and reframe their value proposition.
We bring the power of data science to association decision-making—revealing patterns and opportunities that drive performance.
Predictive Analytics – Forecast membership trends and growth potential.
Market Sizing & Competitive Analysis – Understand your position and where to play.
AI-Powered Engagement Insights – Optimize outreach and personalize communications.
Dues Pricing & Value Optimization – Set pricing based on real member data and market benchmarks.
We help you learn from the best. By comparing your performance and practices against high-performing organizations, you gain clarity on where to improve and how to get there.
Membership Growth & Retention Benchmarks
Non-Dues Revenue Trends & Best Practices
Dues & Pricing Model Comparisons
Proven Results – Clients regularly achieve double-digit growth.
Trusted Expertise – We’ve guided twelve of the top twenty U.S. associations.
Action-Oriented – Our insights don’t sit in a report—they drive results.
Ready to Define What’s Next?