Author: Kristen Wall Between funding member benefits, new programs, and various marketing initiatives, it takes a significant investment to further your association’s offerings. You can
Craft your association’s future with a strategic plan that drives growth, member engagement, and lasting impact. Discover key steps and expert insights.
It is not just a mission or vision. A nonprofit brand strategy is how your organization shows up in the world, and how you want existing and potential members to see and feel about you. It is a promise about who you will be to them, and a promise they expect you to fulfill.
The online content your nonprofit creates tells a story. It highlights the importance of your work and accomplishments. Done well, it can further your mission by attracting new members and inspiring constituents to action.
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Ian King
Chief Strategy Officer, American Psychological Association
