Socrates called himself the “midwife of ideas.” Since he himself knew nothing, his work was to help bring out the truths locked up in others. Fine for philosophy, but what about business?
Social distancing during the COVID-19 pandemic has pushed us apart. We have never been so physically distant. Does that mean disconnection is inevitable? Or does it mean we need to change the norms about how we relate to stay connected?
In 2015, millennials surpassed Generation X to become the largest population in the workforce. The majority of the workforce is getting younger. Most membership organizations are seeing the average age of their membership go up.
For well over a decade, “integration” has been the holy grail of marketing. Integration means many things. It means coordinating multiple channels. It means cooperating as teams, agencies, and disciplines.
Membership organizations are trusted and beloved middlemen. They convene people, connect resources, curate content, mediate conversations. Or at least they used to do. Things have changed.