Member Renewal Best Practices: Insights from Industry Leaders

Member Renewal Best Practices

A Bespoke Research Study By Sequence Consulting

We conducted in-depth research with ten highly prominent organizations with renewal-based business models to understand member retention best practices and benchmarks across industries. 

Participating organizations included associations, publishers, financial services, and philanthropic organizations. 

The research topics include:

    • Value Proposition
    • First-Year Renewal
    • Auto-Renew
    • Renewal Stream and Duration
    • Renewal Timing
    • Grace Periods

The result is a revealing look at what works in renewal across the board, regardless of the business you are in, and practical insights you can use to improve your own member retention.  

Picture of Chris Vaughan, PhD
Chris Vaughan, PhD

Chris Vaughan is the co-founder of Sequence Consulting, where he helps leading associations grow membership, revenue, and impact. With over 20 years of experience advising organizations like AARP, the American Medical Association, and IEEE, Chris brings deep strategic insight and proven results to every engagement.

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