Are you struggling with membership retention? You’re far from alone, if so. According to a survey done in 2017, less than half of all non-profit donors decided to donate again. Losing donors and members makes your job as a nonprofit far more difficult. To retain membership, you have to develop creative ways to motivate donors to stay loyal and continue to take action. Perhaps the most important action you can take, however, is to dig in and figure out what is causing your member retention to plummet.
From our research and over 20 years of experience in the industry, the number one reason we find that membership retention flatlines is a lack of value. Of course, value is typically defined by your audience. What one demographic finds valuable another may not. The job of your organization, or any consultant you work with, is to determine a valuable solution that can prompt action. As a consultancy, we work with your nonprofit to determine the best path forward. Here are a few ways we do that.