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Sequence Consulting is a strategy firm built exclusively for associations. Since 2001, we’ve helped the world’s leading associations grow membership, revenue, and impact—and thrive in changing times.
Our work combines the rigor of Big-Strategy consulting with decades of association experience. We bring data, insight, and focus to help associations clarify direction, align their teams, and achieve lasting growth.
Association Consulting Difference
Exclusively for associations
We help associations succeed by sharpening value propositions, diversifying revenue, and turning strategic insight into results. Every engagement is tailored to your goals and grounded in data—not guesswork.
We bring an outside-in view you can’t get from within your organization—combining research, analytics, and decades of experience with the world’s top associations. No cookie-cutter models, just clarity and practical strategies that work.
We don’t just advise—we work alongside your team. Our role is to bring focus, alignment, and momentum so your association can grow stronger today and build a foundation for tomorrow.
“It’s been a dramatic impact. Transformative. Our rate of growth last year tripled. We could never have done it without Sequence.”
We partner with professional and trade associations of every size — from niche organizations to global industry leaders and state societies to international membership organizations.
What unites them isn’t size or sector, but mindset: the drive to grow, adapt, and deliver greater value to their members.
For more than 25 years, we’ve helped growth-minded associations expand membership, increase revenue, and strengthen engagement — building organizations ready to thrive today and in the future.
The AMA achieved transformational growth, tripling its rate of growth after partnering with us. See the data-driven "Digital Reboot" strategy that revitalized their membership program.
Sequence Consulting was founded by Chris and Lisa Vaughan in 2001 after successful careers in Big-Strategy consulting. They created Sequence with one goal: to bring world-class strategy expertise to associations.
Today, Sequence is recognized as a trusted partner to the largest and most innovative associations in the world—helping leaders turn complexity into clarity and vision into results.
To Help Associations Grow Membership and Revenue.
A World Where All Associations Grow, Thrive, and Excel at Serving Their Missions.
We don’t just consult; we partner. As an extension of your team, we bring outside-in perspective, deep association expertise, and a lasting commitment to your growth.
Ready to Grow Your Association?
We help associations clarify strategy, strengthen engagements, and unlock new growth opportunities.