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- Membership Growth
Ten Ways To Future Proof Your Membership
Explore Success Stories
Chris Vaughan, PhD
Chris Vaughan is the co-founder of Sequence Consulting, where he helps leading associations grow membership, revenue, and impact. With over 20 years of experience advising organizations like AARP, the American Medical Association, and IEEE, Chris brings deep strategic insight and proven results to every engagement.
Case Studies
Client SUCCESS Stories
- Case Study
American Diabetes Association Membership Strategy: How ADA Reversed Decline and Built Sustainable Growth
Discover how the ADA reversed a five-year membership decline. Our strategy improved retention by 50% and established a path to 5% annual, sustainable growth.
- Case Study
ASHP Membership Growth Strategy: How ASHP Transformed Retention, Engagement, and Long-Term Growth
See how ASHP stopped membership decline and high churn. We designed a future-ready, 10-point strategy that redefined member value and strengthened long-term growth.
- Case Study
How the AMA Tripled Membership Growth with a Digital Reboot
The AMA achieved transformational growth, tripling its rate of growth after partnering with us. See the data-driven "Digital Reboot" strategy that revitalized their membership program.
- Case Study
How the Executives’ Club of Chicago Doubled Membership Through Engagement
The Executives' Club of Chicago doubled membership in three years. See the innovative engagement strategy we developed to restructure their model and reframe their value proposition.
- Case Study
10X Growth: How SAE International Transformed Its Non-Dues Revenue Model
SAE International achieved 10X non-dues revenue growth in three years. See the revolutionary new business model and strategy that powered this transformation and market expansion.
- Case Study
Reactivating a Lapsed Base: How the American Lung Association Achieved 50% Growth
The American Lung Association (ALA) achieved 50% growth by re-engaging its lapsed members and donors. Learn our strategy for winning back vital support and stabilizing the donor base.