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- Membership Growth
Ten Ways To Future Proof Your Membership
Explore Success Stories
Chris Vaughan, PhD
Chris Vaughan is the co-founder of Sequence Consulting, where he helps leading associations grow membership, revenue, and impact. With over 20 years of experience advising organizations like AARP, the American Medical Association, and IEEE, Chris brings deep strategic insight and proven results to every engagement.
Case Studies
Client SUCCESS Stories
- Case Study
How ADA Stopped Its Membership Decline and Rebuilt Sustainable Growth
Discover how the ADA reversed a five-year membership decline. Our strategy improved retention by 50% and established a path to 5% annual, sustainable growth.
- Case Study
Building a Stronger Membership Model for ASHP’s Future
See how ASHP stopped membership decline and high churn. We designed a future-ready, 10-point strategy that redefined member value and strengthened long-term growth.
- Case Study
How the AMA Modernized Its Approach and Tripled Membership Growth
The AMA achieved transformational growth, tripling its rate of growth after partnering with us. See the data-driven "Digital Reboot" strategy that revitalized their membership program.
- Case Study
How the Executives’ Club Rebuilt Engagement—and Doubled Membership
The Executives' Club of Chicago doubled membership in three years. See the innovative engagement strategy we developed to restructure their model and reframe their value proposition.
- Case Study
How SAE Created a New Business Model and 10X’d Non-Dues Revenue
SAE International achieved 10X non-dues revenue growth in three years. See the revolutionary new business model and strategy that powered this transformation and market expansion.
- Case Study
How the American Lung Association Re-Engaged Its Community and Grew 50%
The American Lung Association (ALA) achieved 50% growth by re-engaging its lapsed members and donors. Learn our strategy for winning back vital support and stabilizing the donor base.