Reading Time: 5 minutesDiscover the latest Association Management Trends for 2024, including strategies for membership growth, revenue diversification, and innovative membership models.
Reading Time: 3 minutesAre you struggling to be your members’ first choice? Learn how to stand out in a crowded market and become the organization they can’t live without.
Reading Time: < 1 minuteDiscover key insights from top executives who successfully navigated the pandemic in this research study. Learn how they achieved lasting results.
Reading Time: 4 minutesDiscover how associations can drive engagement by tapping into their nonmember customer base, often overlooked but rich with growth opportunities.
Reading Time: 5 minutesDiscover groundbreaking strategies in membership marketing. Transform low returns with innovative segmentation, targeted messaging, and effective advertising.
Reading Time: 3 minutesUnlock the potential of your association by focusing beyond just member retention. Discover how non-member relationships can drive growth and boost revenue.
Reading Time: 4 minutesMost associations segment their membership in the same way: by career stage. So young professionals might be one segment, mid-career folks another, and so on into retirement. They do it this way because it seems obvious, and it’s easy – but is there a chance it’s wrong?
Reading Time: 8 minutesMany of the lessons associations were forced to learn during the pandemic have relevance enduring beyond this past year. The expectations of organization members across the board have changed forever.
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Tim Licitra
Executive Director, IEEE Power & Energy Society
Margaret Mueller, PhD
CEO, Executives’ Club of Chicago
“Working with Sequence, our organization grew ten times over, we entered entirely new industries and expanded our industry consortia by five times. All within three years.”
David Schutt, Ph.D.
CEO, SAE International
“Our results with Sequence Consulting were phenomenal. It was massively successful. They have great experience they deliver a lot of value.”
Ian King
Chief Membership Officer, American Psycological Association
